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Seo by Vũ Lê

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Seo by Vũ Lê

  1. 1. Working with Search Engines
  2. 2. How it work? Crawling the Web Indexing Documents Processing Queries Ranking Results Remember – Search Engines index, process and present pages not sites
  3. 3. How it work?
  4. 4. 3 KEYS of SEO Technical Content Links
  5. 5. Basic Onsite SEO Factors  Contextual Keywords  Title Tag ( with Keyword)  Meta Description ( Consistent with Title Tag)  URL’s  Keyword Density in body text  H1/h2/h3 Tags ( with Keyword)  Graphic Alt Text ( with Keyword)  Keyword Hyperlinks (anchor Texts)
  6. 6. Google categorise pages in 3 levels Navigational mực in Informational mực in thay thế, mực in tương thích Transactional mua bán mực in, giá bán mực in
  7. 7. Good practice  Short unique and good sales pitch (65characters - around 15 words)  Accurately describe the page's content  Avoid using default or vague titles like "Untitled”  Avoid keyword stuffing  Create unique title tags for every page on your site  Avoid using a single title tag across all of your site's pages or a large group of pages
  8. 8. Good practice  Short unique and good sales argument (Google allows around 160 characters)  Accurately describe the page's content  For humans and for search engines  Connected to the Title  Use unique descriptions for each page
  9. 9. Good practice  Words rather than numbers.  Provide one version of a URL to reach a document redirect www or non-www (canonical) to concentrate all reputation 301 Redirections
  10. 10. These URLs are all different:   301 redirect   Or    
  11. 11. Good practice   Should follow Google's XML standard
  12. 12. Good practice  s.txt  Structure: User-agent: * Disallow:
  13. 13. Good practice  Offer exclusive content.  Create content primarily for your users, not search engines  Create fresh, unique content Don’t do  Duplicate Content.  Stuffing  Cloaking  Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
  14. 14. Good practice  Use Only One H1 Element on any page  Use <h1> for top-level heading  Accurately describe the page's content  Unlike the title, this element can include links, emphasis and other HTML phrase elements
  15. 15. Good practice  Choose a logical file name that reinforces the keywords.  Label the file extension.  Make sure that the text nearby the image that is relevant to that image. <img src=”” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/> Don’t do  You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens.  Avoid using underscores as a word separator
  16. 16. Good practice  Descriptive text  Think about anchor text for internal links too Tìm hiểu về mực in tương thích  Instead of Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên kết sau:
  17. 17. Basic Basic Offsite SEO Factors Competition Analysis Link Building
  18. 18. Good practice  Blogging about new content or services  Social Media  Online PR  Promotions  Add your business to the local council or association  Add your business to Google Maps / Google Local / Google Base  Exchange IDEAS (not links) with your peers
  19. 19. Remember  SEO is not free (but it can deliver a high ROI)  SEO is a tactic but it requires a strategy  SEO is an asset - building it takes time  SEO changes constantly (keep updated)  No one can guarantee a #1 ranking on Google.
  20. 20. Who wants to ask the second question? Or