business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.

1. Marketing analytics
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2. Business
analytics
To run the organization in effective and profitable manner .
Analytics is the field which combines data ,information
technology, statistical analysis, quantitative methods into one for
taking right decisions.

3. Importance of
business
analytics
Increase profitability of business, market share, revenue, return to
share holder.
To gain competitive advantage.
Converts data in valuable information.

4. Marketing
analytics
Marketing analytics is the practice of measuring, managing and
analyzing marketing performance to maximize its effectiveness
and optimize return on investment (ROI).
Understanding marketing analytics allows marketers to be more
efficient at their jobs and minimize wasted money.
However, with the advent of search engines, paid search
marketing, search engine optimization, and powerful
new software products from Word Stream, marketing analytics
is more powerful and easier to implement than ever.
Fastest growing area.
Descriptive, predictive and prescriptive analysis are used.

5. Importance of
marketing
analytics
Product Design: Keywords can reveal exactly what features or
solutions your customers are looking for.
Customer Surveys: By examining keyword frequency data you
can infer the relative priorities of competing interests.
IndustryTrends: By monitoring the relative change in keyword
frequencies you can identify and predict trends in customer
behavior.
Customer Support: Understand where customers are struggling
the most and how support resources should be deployed.

6. Cont.…….
Better use of advertising budgets.
More effective pricing strategy.
Improved forecasting of demand.
Improved product line management.
Increased customer satisfaction and loyalty.

7. Cont.…….
Marketing analytics also helps the organization to know
answers for various questions like.
How companies marketing activities are performing?
How competitors are investing their time and resources?
Whether companies marketing activities perform for long run or
not?
Marketing analytics data helpful for taking right decisions?
Are companies resources being efficiently used?
What can be done to improve companies performance?