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Prototype and Test
1. Prototype and TestPrototype and Test
Design Thinking Action Lab
By Leticia Cavagnaro, Stanford University
Vera Gonçalves, August 2013
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Problem Statement:
PERSON
25 years,
Young unemployed,
Without professional experience,
Degree completed 2 years ago.
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Problem Statement:
NEED
Need to feel useful;
That society rewards its knowledge and/or
other activities to develop.
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Problem Statement:
INSIGHT
Unemployed since 2 years,
Lack of recognition/usefulness of the
knowledge,
Lack of experience.
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Selected Ideas:Selected Ideas:
*** Make more contacts to increase network;
*** Gain experience while increasing
knowledge
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Make more contacts to increase network
Key idea:Key idea:
Increase contacts is a way to make itself
known: more people get to know who you are
and what you do.
Increase the probabilities of knowing who need
their services;
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Make more contacts to increase networkMake more contacts to increase network
Key actionsKey actions
*Enrollment on various social networks (scope
personal, professional and hobbies);
*Attend and / or organize meetings between
different types of people with similar interests;
*Increase time socializing online and offline.
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Gain experience while increasing knowledge
Key Idea:Key Idea:
The experience promotes the recognition of
learning and make them more relevant.
People who know how to do something
(because you have trained or have done in the
past) are potentially most useful.
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Gain experience while increasing knowledge
Key actions:Key actions:
●
●
●
In attending competitions sponsored by
companies and / or entities on topics of interest;
Doing volunteer work;
Auto propose to work in companies at zero cost
to get experience;
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TESTS:
What others think of these ideas???
Can they be applied by people in the same
situation and lead to success?
These are the best actions given the objective
to be achieved?
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Methods of looking for work change with time
and vary from country to country;
Importance of having the right knowledge and
updated;
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Ideas presented are good but no guarantees.
Many factors influence the final result ...
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Necessary to try to implement several ideas
simultaneously;
Learn from what did not work in the past.
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Continue to test ideas is necessary.....Continue to test ideas is necessary.....
