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Will Progressive Web Apps impact your
SEO strategy?

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Introduction
 Developed with the idea of creating an enhanced and
effective website that offers qualities of an app, progressive
web app is one modern interesting technology that
considerably enhances users’ online mobile experience.
 The basic aim of this carefully formulated system is
combining the virtues of app and web development,
providing a cohesive and unique user experience.

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Significance of Progressive Web Apps
 It has been proven from studies that nearly 40% of searches
are being performed on mobile devices in the modern
world.
 Progressive web apps have the capability to support major
browsers and to offer functionalities of a native mobile app
and app-like experience to users on mobile browsers.

4.  Performance and engagement can be increased
 Possibility to speed up indexability
 Convenient User Operation
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Advantages of Progressive Web Apps for SEO

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Performance and engagement can be increased
 Working much faster when compared to traditional
websites, progressive web apps, because of the underlying
technology, enable web pages to request only raw data –
without layout or styling information.

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Possibility to speed up indexability
 The process of an application being indexed is made faster
businesses to index pretty quickly in Google since they are
optimized for mobile this improves user experience too.

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Convenient User Operation
 The steps required for the user to engage with the app being
reduced, users find this easy and attractive. These apps do
not require long download times. Application updates do
not require any efforts from users.

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SEO Benefits Through Progressive Web Apps
 Ensure to set up sitemap correctly – see that pages are
crawled
 Traditional SEO structure similar to websites need to be used
 Duplicate content violation must be avoided by using
rel=canonical tags for multiple URLs
 Check whether Google crawls your page through testing

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Conclusion
 More and more number of SEO companies are seen to
incorporate progressive web apps into their SEO strategies.
It is not without reasons.
 Progressive web apps are an effective way to achieve
increased web traffic and meaningful leads.
Source of article: https://www.w2ssolutions.com/blog/will-progressive-
web-apps-impact-seo-strategy/

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