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  1. 1. Entrepreneur Presented By Varsha U. Rana
  2. 2. Roadmap Entrepreneur Characteristics The industry to choose Why and how Industry Analysis Conclusion
  3. 3. Definition <ul><li>According to Webster's dictionary, an entrepreneur is one who organizes, manages, and assumes the risks of a business or enterprise. Entrepreneurs live in the future. They have creative personalities, are innovative, and thrive on change. ( Dharma Productions ) </li></ul><ul><li>An Entrepreneurs is a person who have a talent for seeing opportunities and the abilities to develop those opportunities into profit-making businesses.( Kishore Biyani ) </li></ul><ul><li>An entrepreneur is a person of very high aptitude who pioneers change, possessing Characteristics found in only a Very Small Fraction of the population. ( Chairmen of UB Groups – Vijay Mallaya ) </li></ul>
  4. 4. Traits of an Entrepreneur <ul><li>Ability to Direct. </li></ul><ul><li>Self Confidence. </li></ul><ul><li>Sense of Urgency. </li></ul><ul><li>Comprehensive Awareness. </li></ul><ul><li>Realistic Outlook. </li></ul><ul><li>Low Need for Status. </li></ul><ul><li>Emotional Stability. </li></ul><ul><li>Attraction to Challenges. </li></ul><ul><li>Describing with Numbers. </li></ul><ul><li>Conceptual Ability. </li></ul>
  5. 5. Successful Entrepreneur <ul><li>Dhirubhai Ambani (1933-2002), founder of Reliance Industries </li></ul><ul><li>Sunil Mittal (1957- ), chairman and managing director of Bharti Enterprises </li></ul><ul><li>Jamsetji Tata (1839-1904), pioneering Indian industrialist, founder of the Tata Group of companies </li></ul><ul><li>Sabeer Bhatia (1968- ), co-founder of Hotmail </li></ul><ul><li>N. R. Narayana Murthy (1946- ), co-founder of Infosys Technologies </li></ul><ul><li>Vijay Mallya (1955- ), chairman of the United Breweries Group and Kingfisher Airlines </li></ul>
  6. 6. Reasons to become Entrepreneur <ul><li>I've always wanted to do this </li></ul><ul><li>For a higher purpose </li></ul><ul><li>Because it's very creative </li></ul><ul><li>For the sheer challenge of it </li></ul><ul><li>For the creation of wealth </li></ul><ul><li>For the independence </li></ul><ul><li>Because I am crazy </li></ul><ul><li>Because it's cool </li></ul><ul><li>Because there's nothing else I'd rather be doing </li></ul><ul><li>Because I'm inspired </li></ul>
  7. 7. ??????? Want to be a entrepreneur . But which sector to enter.
  8. 8. Welcome to the world of Cosmetics
  9. 9. Brief of cosmetic Industry <ul><li>The overall size of India's colour cosmetics market is Rs 250 crore, as per industry estimates. </li></ul><ul><li>Annual Growth Rate of 20 % </li></ul>
  10. 10. Reason for awareness in Cosmetic industry. <ul><li>More and more women and men taking greater interest in personal grooming. </li></ul><ul><li>Increasing disposable incomes, </li></ul><ul><li>Changing life styles, </li></ul><ul><li>Influence of satellite television and </li></ul><ul><li>Greater product choice and availability. </li></ul><ul><li>Opening up of the market to foreign companies. </li></ul>
  11. 11. <ul><li>How to become a entrepreneur in cosmetic industry ????????? </li></ul><ul><li>Become a Entrepreneur by taking a Franchisee!!!!!!!!!!!!! </li></ul><ul><li>But which Brand to choose from hundred brands ???????? </li></ul>
  12. 12. Best Brand is ????? <ul><li>But why Lakme </li></ul>LAKME
  13. 13. <ul><li>Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group. </li></ul><ul><li>It was named after the French opera Lakme. </li></ul><ul><li>At the time of its establishment,30 years ago Indian cosmetic industry was rather nascent, and there was a very small market base. </li></ul><ul><li>Simone Tata joined the company as director, and went on to become its chairman. </li></ul><ul><li>When Tata's saw a bigger growth potential in the retail market, and greater competition from global companies in cosmetics, they entered into a 50-50 joint venture with Hindustan Lever Limited (the Indian subsidiary of Unilever) in 1995 to form Lakme Lever. </li></ul><ul><li>In 1998 Tata sold of there stakes in Lakmé Lever to to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside. </li></ul>
  14. 14. About Lakme as a Franchise <ul><li>Name : Lakme </li></ul><ul><li>Registered Name : Lakme lever, a subsidiary of Hindustan Lever Limit </li></ul><ul><li>Company description : Lakme Beauty Salons offer a full range of the latest beauty and grooming services. </li></ul><ul><li>Founded : 1973 </li></ul><ul><li>Number of India Outlets : 90 </li></ul><ul><li>Premises Required : 800 sq ft </li></ul><ul><li>Employees : 12 per salon </li></ul><ul><li>Consumer Range : Pan India </li></ul><ul><li>Estimated Total Cost : RS 25 lacs - RS 30 lacs </li></ul><ul><li>location: Malls, Hotels, Supermarkets </li></ul><ul><li>Term of Agreement : 5 years </li></ul><ul><li>Qualifications Required (If any) : N.a. </li></ul><ul><li>Franchisee Fee : Varies from city to city  </li></ul><ul><li>Contributions : Royalty: 15 % </li></ul><ul><li>Training : Salon start-up training and ongoing training provided </li></ul>
  15. 15. Services Offered <ul><li>HAIR CARE </li></ul><ul><li>Advanced and professional services to transform your hair. Go get a completely different you. </li></ul><ul><li>Haircuts </li></ul><ul><li>Colouring   </li></ul><ul><li>Rebonding </li></ul><ul><li>SKIN CARE </li></ul><ul><li>Lakme expertise weaves its magic on your skin with a bouquet of specialised services customised to your skin type. </li></ul><ul><li>Clean-up </li></ul><ul><li>CleansingSkinspa </li></ul><ul><li>Facial Happy Glow </li></ul><ul><li>FacialSunsafe Facial. </li></ul>
  16. 16. Continued <ul><li>HAND AND FEET CARE </li></ul><ul><li>Give your hands and feet the pampering they deserve with our unique and indulging services. </li></ul><ul><li>French PedicureAroma Manicure & </li></ul><ul><li>Manicure & PedicurePeppermint Manicure </li></ul><ul><li>Happy Touch Hand & Foot facial </li></ul><ul><li>BRIDAL SERVICES </li></ul><ul><li>Specially designed bouquet of services to make you the beauty you've always wanted to be. </li></ul><ul><li>Bridal Packages </li></ul><ul><li>Bridal Hair do </li></ul><ul><li>Bridal Makeup </li></ul><ul><li>Reception Makeup </li></ul>
  17. 17. The customer Analysis Upper middle Class Social class Graduate , post Graduate Education Female Sex Insignificant Religion 3,00,000/- PA Income Working Class Occupation
  18. 18. Pricing. Prices of competitors products ( example taken of a Lipstick ) 95 Rs. 219/- Rs.109/- Price Revlon Maybelline Lame Brand
  19. 19. With the launch of Orchid in 2000 Lakme has an 84 per cent share of the premium end of the colour cosmetics market followed by Maybellen.''
  20. 20. If you are like this , come and be a part of Lakme Family. <ul><li>She is the kind of woman who loves life </li></ul><ul><li>She is positive in her attitude towards life </li></ul><ul><li>She is well groomed </li></ul><ul><li>She is very quality conscious </li></ul><ul><li>She is looking for variety more than anything else </li></ul><ul><li>She knows what she wants in life and knows she will get it eventually </li></ul><ul><li>She is a fulfilled person </li></ul>
  21. 21. Biblography <ul><li> </li></ul><ul><li>The Hindu </li></ul><ul><li> </li></ul>
  22. 22. <ul><li>Thank You </li></ul>
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