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  1. 1. Strategic Business Units S B U By Mythili Venugopal Srikumar V
  2. 2. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor. A Strategic Business Unit is….
  3. 3. Characteristics of SBUs <ul><li>Should have a unique business mission that is distinct from other SBUs. </li></ul><ul><li>Identifiable set of customers & clearly definable competitors. </li></ul><ul><li>Should manage its resources in an optimum way in all its areas. </li></ul><ul><li>Should neither be too large or too small. </li></ul>
  4. 4. Structure of SBU CEO SBU I SBU II SBU III Human Resource FINANCE MARKETING PRODUCTION
  5. 5. Advantages of SBUs <ul><li>Intra Competition. </li></ul><ul><li>Corporate Image. </li></ul><ul><li>Better Management. </li></ul><ul><li>Higher Efficiency. </li></ul><ul><li>Better Customer Services. </li></ul>
  6. 6. Limitations of SBUs <ul><li>May lead to unhealthy competition </li></ul><ul><li>Restricts Creativity </li></ul><ul><li>Can be Myopic </li></ul><ul><li>Gives rise to an additional management level. </li></ul>
  7. 7. CASE STUDY <ul><li>MAHINDRA AND MAHINDRA </li></ul>
  8. 8. Mahindra & Mahindra has six SBUs <ul><li>Automotive: Covers the entire range of activities of the erstwhile &quot;jeep&quot; division. This sector is headed by Alan Durante. </li></ul><ul><li>Farm Equipment: Covers the entire range of activities of tractors and tractor equipment. This sector is headed by K. J. Devasia. </li></ul><ul><li>Trade & Financial Services Sector: Covers the entire trading, export and financial services-related activities of the company. This sector is headed by Bharat Doshi. </li></ul>
  9. 9. <ul><li>Infrastructure Development Sector: Covers the hotels and property and construction of the company. This sector is headed by Arun Nanda. </li></ul><ul><li>Information technology and Telecom Sector: Covers the company's forays into the sunrise industries of IT and telecommunications. These sectors are headed by Ulhas Yargop . </li></ul><ul><li>Automotive components sector: Covers the entire activities of the company in manufacture of molded components, propeller shafts, etc. This sector is headed by B M Kataria . </li></ul>
  10. 10. CASE STUDY <ul><li>BAJAJ ELECTRICALS </li></ul>
  11. 11. ‘ Bajaj Electricals’ has five SBUs <ul><li>Appliances :- </li></ul><ul><li>It deals with production of Iron, Owens, Mixers, Toasters, Stoves, Coolers, Water Heaters & other household appliances </li></ul><ul><li>Engineering and projects :- </li></ul><ul><li>Bajaj Electricals undertakes setting up of illumination system of large corporations or any major industry which needs lighting – sports stadium, power transmission, signage, Towers etc.. </li></ul><ul><li>Luminaries :- </li></ul><ul><li>This SBU deals with the illumination – Modern workspace lighting, Commercial lighting, Retail lighting etc.. </li></ul>
  12. 12. ‘ Bajaj Electricals’ has five SBUs <ul><li>Fans :- </li></ul><ul><li>This SBU offers wide range of Fans - Ceiling, Table, Pedestal etc… </li></ul><ul><li>Lighting :- </li></ul><ul><li>Bajaj Lighting deals with the comprehensive range of lamps. </li></ul><ul><li>CMD Shekhar Bajaj </li></ul><ul><li>SBUs heads Mr. P.S Tandon, Mr. Lalit Mehta, Mr. G P Satsangi, Mr. A.S Radhakrishna and Mr. Harsh Mittal respectively. </li></ul>
  13. 13. GE Matrix – Bajaj Electricals Business Strengths Market Attractiveness Low High Low High Appliances Fans Luminaries Lighting
  14. 14. CASE STUDY GLENMARK PHARMACEUTICALS
  15. 15. GLENMARK PHARMACEUTICALS <ul><li>Domestic Business </li></ul><ul><li>API </li></ul><ul><li>International Operations </li></ul><ul><li>Research And Development </li></ul>
  16. 16. CASE STUDY <ul><li>Bharat Petroleum Corporation Limited (BPCL) </li></ul>
  17. 17. BPCL products <ul><li>Benzene </li></ul><ul><li>Petro Cards </li></ul><ul><li>Bitumen </li></ul><ul><li>Lal Raja </li></ul><ul><li>Speed </li></ul><ul><li>Sulphur </li></ul><ul><li>Jet fuel </li></ul><ul><li>Bharat Gas </li></ul><ul><li>LPG </li></ul><ul><li>Piped LPG </li></ul><ul><li>Mak Ultra </li></ul><ul><li>Glide 2T /4T </li></ul><ul><li>e-banking </li></ul><ul><li>Consultancy </li></ul>
  18. 18. BPCL - six SBUs <ul><li>Refinery SBU </li></ul><ul><li>Retail SBU </li></ul><ul><li>Lubricants SBU </li></ul><ul><li>Aviation SBU </li></ul><ul><li>LPG SBU </li></ul><ul><li>Industrial & Commercial SBU </li></ul>
  19. 19. Bharat Gas, Piped Gas LPG Gas e-banking, Consultancy Industrial & Commercial SBU Lal Raja, Mak Ultra, Glide 2T/4T Lubricants SBU Jet Fuel Aviation SBU LPG, Petrol, Diesel Petro Cards, Speed Retail SBU Benzene, Bitumen, Sulphur Refinery SBU Product SBU
  20. 20. THANK YOU

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