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How Social Media Can Support Your Volunteer Efforts
- 1. How Social Media Can Support Your Volunteer Efforts Gwen Woltz, Co-founder Wahine Media Social media strategy, training & implementation for business http://wahinemedia.com facebook.com/wahinemedia Twitter: @wahinemedia @gjwahine @karenweikert 808 744-9269 Internet password: 99000062888867 Photo: h'p://www.adven1strisk.org/Portals/0/ Download slides: slideshare.net/wahinemedia newsle'ers/2011/volunteer_109186408.jpg
- 4. Planning is key to social media Be Strategic success. Without a road map, how you will you know where you’re going, and why you’re going there?
- 5. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Be Strategic Set specific goals Define your message What is your capacity? What are the best platforms? Who is my audience? Where is my audience?
- 6. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Set specific goals • I need 10 more volunteers for _______ program • I need 25 more attendees to my event than last year • I want to create a greater understanding about ______ program • Only with specific goals can you measure whether you reached them
- 7. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Define your message • What is your organization’s mission statement? • What do you want people to remember you by? • When people think of ______, they think of you!
- 8. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 What is your capacity? • How much time do you have to dedicate to social media? • With practice and training, 3-4 hours a week can go a long way • Are there others (volunteers) who can help produce content? • Often times the richest stories are not told from internal sources
- 9. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 What platforms should you be on? • Facebook: best for reaching larger groups of people and posting robust content • Twitter: best for one-on-one personal relationship building • Instagram: best tool to share photos and automatically feed to Twitter and Facebook • Microsites and local networks
- 10. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Who is your audience? • Starts with your existing network: volunteers, sponsors, donors, event participants • Your personal and professional network • Social media has no boundaries, expand your audience to: similar nonprofits, social media influencers, local businesses, people in the physical vicinity (Hawaii)
- 11. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Where is your audience? • Start your search with Google • Set up a listening station • Google Alerts, Twilerts, Social Mention, Twitter Lists, Hashtags, keyword search • Get to know your audience • Google Analytics, Facebook Insights
- 12. Building Building community takes time and effort, but most importantly it takes community a genuine interest in others
- 13. "The value of social media comes down to people, relationships, and the meaningful actions between them." —The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement by Brian Solis
- 14. Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250 Building community Outreach: Show interest in others first Engagement: build relationships and keep the ties
- 15. Photo: kaplitzblog.com Outreach • Now that you’ve defined who your audience is... • “Like” other pages on Facebook • Follow others on Twitter and Instagram • Invite current contacts • Twitter lists, paper.li, storify
- 16. Photo: kaplitzblog.com Engagement • Regularly post relevant and inspirational content • It doesn’t always have to be YOUR content—the art of curation • How is it valuable to your community? • EVERY post is an opportunity to engage—include a call to action • Photos help your audience VISUALIZE who you are, and how THEY can fit with your organization
- 17. Photo: kaplitzblog.com Engagement • Tell stories • Volunteers will be your biggest asset to collecting stories • Make it easy for volunteers to share • Send follow-up email with survey or questionnaire
- 18. Photo: kaplitzblog.com Engagement • Producing your own content: how will it help people remember you? • Pictures say a thousand words • People want to know the leader of an organization. The CEO should consider contributing to a blog • Share original content multiple times— can be scheduled
- 19. Photo: kaplitzblog.com Engagement • Consider Facebook groups for volunteers • Must be part of the on-boarding process • Keeps the conversation targeted and relevant • Can be kept private, or membership upon approval
- 20. Photo: kaplitzblog.com Engagement • Spend time in your home feed! • Comment and like other posts • Share other posts to your wall (curate) • Re-tweet influencer’s tweets • Tweet relevant articles
- 21. Photo: kaplitzblog.com Engagement • The power of hashtags • Always tweet with a hashtag • #giveback #volunteer #activism #causes #charitytuesday #csr (corporate social responsibility) #fundraising #nptech #sm4sg #socialgood • Join relevant conversations—builds a targeted community surrounding similar interest
- 22. Photo: kaplitzblog.com Engagement • Enewsletters are not outdated! • Great way to keep your organization top of mind, and to keep volunteers engaged • Remember your newsletter is NOT about YOU. It’s for your audience, it’s your give back • Content can already exist: popular blog posts, featured volunteer profile, Facebook post of the week
- 23. Photo: http://thejobofwork.blogspot.com/2011/03/on-laughter.html In person events are one of the Events most effective opportunities to engage new volunteers
- 24. Events Facebook events Eventbrite Submit to local calendars Create hashtag Live tweet and post Follow through with follow-up
- 25. Facebook events • Create the event several weeks (or months) before. • Have all who are involved (including volunteers) invite Facebook friends • Make regular updates on the event— prompt notification • Always thank your volunteers, sponsors, donors, participants
- 26. Eventbrite • Make it EASY to register, donate, or volunteer—include ALL details • Remember that 1/3 of your ticket sales will happen in the last week • Ranks well on Google • Takes payments easily
- 27. Submit to local calendars • gohawaii.com • Create your own on Yelp • Honolulu Magazine • calendar@honolulumagazine.com • Honolulu Weekly • calendar@honoluluweekly.com • HNLnow.com
- 28. Create hashtag • All tweets and/or Instagram photos under same hashtag • Easy to track • hashtracking.com • Make it short and easy to remember • Use during live-tweeting/posting
- 29. Live tweeting • If you don’t have one, create Instagram profile to post photos • Always use hashtag in tweets or Instagram posts • Pre-schedule tweets to thank volunteers, sponsors and donors
- 30. Follow-‐up • Thank you posts with highlight photos • Post photo album • Tag your friends, have all who are involved (volunteers) tag • Storify
- 31. When do you The ask can only be as big as the make the ask? trust you’ve built
- 32. Now that I know your name, can I borrow $100?
- 33. Making the ask • When you make an above and beyond effort to reach out to a donor or volunteer, the effect will not be ripples, but more like a tsunami Photo: refiningashley.blogspot.com
- 34. Making the ask • Giveaways, contests, donation drives • Who can tweet the most using your event hashtag? Host a social media scavenger hunt involving local businesses. Hold a trivia contest with prize as donation to a charity of their choice in their name. Have 15 second video contest using your mission statement • 3rd party app builders: ShortStack, OfferPop, NorthSocial Photo: refiningashley.blogspot.com
- 36. Photo: http://thejobofwork.blogspot.com/2011/03/on-laughter.html Tools will not do your job, they will Tools and resources only help you do your job faster
- 37. Tools • Hootsuite • Schedule tweets • Listening station dashboard • Sprout Social • Nonprofits save 50% • Keep track of every conversation • Great at-a-glance analytics • Twitter lists • Scheduling in Facebook
- 38. Resources • Beth Kanter • http://BethKanter.org • Social Media for Nonprofit Conference • http://socialmedia4nonprofits.org
- 40. Kiva
- 41. The Story of Stuff
- 42. Donors Choose
- 43. Keep in touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia phone: 808 744-9269 email: info@wahinemedia.com Gwen Woltz: @gjwahine Karen Weikert: @karenweikert Download this slideshow: http://slideshare.net/wahinemedia