Personal Information
Organización/Lugar de trabajo
Fort Lauderdale, FL United States
Ocupación
Director, Organic Search at Catalyst
Sector
Advertising / Marketing / PR
Sitio web
williamalvarez.com
Acerca de
With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more.
I’ve worked with teams and clients all over the world:
- Strategizing and executing global SEO campaigns
- Adapting global Search Marketing models to local markets (Spanish-Speaking countries)
- Educating in-house talent
- Spearheading the role of Search within the digital marketing plan
- Pitching global accounts
- Aligning Paid Search with SEO
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Personal Information
Organización/Lugar de trabajo
Fort Lauderdale, FL United States
Ocupación
Director, Organic Search at Catalyst
Sector
Advertising / Marketing / PR
Sitio web
williamalvarez.com
Acerca de
With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more.
I’ve worked with teams and clients all over the world:
- Strategizing and executing global SEO campaigns
- Adapting global Search Marketing models to local markets (Spanish-Speaking countries)
- Educating in-house talent
- Spearheading the role of Search within the digital marketing plan
- Pitching global accounts
- Aligning Paid Search with SEO