The presentation I did during the EMAGINE Media Launch, after I re-positioned, rebranded and redesigned the service

1. C. S. GOH
Chief Executive Officer
cs.goh@selectv.co

2. GLOBAL LEADER IN INTERACTIVE TV
TECHNOLOGIES AND SERVICES
MALAYSIAN MNC
11 Countries
MSC company owned by Malaysian Management, MAVCAP and Intel Capital

3. 2006
founded as an interactive TV technologies and media company for hospitality
industry
2009
became a global leader in hospitality TV technologies
2011
expand offering to home connected TV to region and North America
2013
bringing the best of interactive TV technologies to Malaysia homes

4. open platform to create a new experience in media
consumption and delivery

5. JAMES CHONG
Chief EMAGINEER
james@emagine.my

6. the INTERNET
CHANGES THINGS

7. 1995
MP3

8. NAPSTER
ILLEGAL DOWNLOADS
LAWSUITS
DRM
NON-DRM
STREAMING SERVICES
OFFLINE MODE
SPOTIFY

9. VIDEO?
TOO LARGE
TOO BLUR
TAKES TOO LONG

10. THE INTERNET BECAME
FASTER
VIDEO FILES BECAME
SMALLER & CLEARER

11. BROADBAND
CHANGES THINGS

12. 2012
4 BILLION VIDEOS WATCHED PER MONTH
500 YEARS OF VIDEO WATCHED ON
FACEBOOK PER DAY
700 VIDEOS SHARED ON TWITTER PER
MINUTE
30% OF VIDEOS ACCOUNT FOR 99%
OF VIEWS
FIRST VIDEO UPLOADED
IN 2005

14. THERE IS NO
SHORTAGE OF
CONTENT.
THERE IS
SHORTAGE OF
TIME.

15. HELP ME
FIND WHAT I WANT EASILY
SEE WHAT MY FRIENDS & OTHERS
LIKE
DISCOVER WHAT ELSE IS GOOD
OUT THERE.
SORT & MANAGE MY FAVOURITES

16. CONTENT
DISCOVERY
SOCIAL CURATION
SERVICE

17. WHAT ABOUT TV?
PEOPLE STILL WATCHING LOVE TV

18. PC, TABLET & SMARTPHONE TV
THE
CURRENT
VIEWING
EXPERIENCE
IS DIVIDED
SOURCE
BROADCAST TV
DVD & BLURAY
DOWNLOADED
SOURCE
YOUTUBE & VIMEO
VIDEO SITES
EXPERIENCE
MEDIUM TO LONG
SCHEDULED
LARGE SCREEN*
BETTER SOUND*
LEAN BACKWARDS*
DEDICATED TIME*
RELAXED*
NO SOCIAL FEATURES
EXPERIENCE
SHORT
CHOOSE & PLAY*
SMALL SCREEN
POOR SOUND
LEAN FORWARD
IN-BETWEEN ACTIVITIES
ATTENTIVE
SOCIAL DISCOVERY & SHARING*
* ADVANTAGES

19. THE GAP IS THE NEXT
EVOLUTION FOR TV
BRINGING THE BEST OF THE INTERNET VIDEO
VIEWING EXPERIENCE TO TV, DESIGNED FOR
TV.

20. THE APPROACH SO FAR
BROADCASTERS & EARLY
SMART TV PROVIDERS
THE INTERNET EXPERIENCE
ON A BIG SCREEN.
THE TV EXPERIENCE ON A
SMALL SCREEN
ONLINE SERVICE
PROVIDERS

21. ONLINE ENTERTAINMENT TO TV
DESIGNED FOR THE TV

22. PC, TABLET & SMARTPHONE
SOURCE
BROADCAST TV
DVD & BLURAY
DOWNLOADED
SOURCE
YOUTUBE & VIMEO
VIDEO SITES
TV
EXPERIENCE
MEDIUM TO LONG
SCHEDULED
LARGE SCREEN*
BETTER SOUND*
LEAN BACKWARDS*
DEDICATED TIME*
RELAXED*
NO SOCIAL FEATURES
EXPERIENCE
SHORT
CHOOSE & PLAY*
SMALL SCREEN
POOR SOUND
LEAN FORWARD
IN-BETWEEN ACTIVITIES
ATTENTIVE
SOCIAL DISCOVERY & SHARING*
SOURCE
YOUTUBE & VIMEO
VIDEO SITES
PREMIUM ON-DEMAND
DOWNLOADED
EXPERIENCE
SHORT, MEDIUM & LONG
CHOOSE & PLAY*
LARGE SCREEN*
BETTER SOUND*
LEAN BACKWARDS*
DEDICATED TIME*
RELAXED*
SOCIAL DISCOVERY & SHARING*
* ADVANTAGES

23. NOT DESIGNED TO PROVIDE THE
INTERNET ON TV
NOT DESIGNED TO PROVIDE
BROADCAST TV OVER THE
INTERNET (IPTV)
NOT DESIGNED TO REPLACE
SATELLITE TV, THE PC, THE TABLET
OR THE SMART PHONE.

24. DESIGNED TO PROVIDE
THE BEST
ONLINE
ENTERTAINMENT
EXPERIENCE ON TV

25. USEFUL, UNIQUE &
AMAZING FEATURES
DONE WELL
SOCIAL CURATION &
DISCOVERY
AWESOME USER
EXPERIENCE
KICK-ASS
ON-DEMAND CONTENT
PLATFORM

26. AMAZING ONLINE VIDEO
AWESOME ON-DEMAND
COMPLETE THE EXPERIENCE

27. LIVE DEMO

28. AMAZING ONLINE
VIDEO
FULL SCREEN. IN HD WHENEVER AVAILABLE.
QUICK, SIMPLE, FLUID.
TOP & RECOMMENDED VIDEOS & CHANNELS
CREATE, BROWSE & PLAY CUSTOM USER PLAYLISTS.
ADD FAVOURITE VIDEOS & CHANNELS
SEARCH. NO ADS.
THE BEST WAY TO WATCH YOUTUBE & VIMEO ON TV, EVER.

29. AWESOME ON-
DEMAND
PICK AND PLAY. NO SCHEDULES. NO WAITING.
REPEAT & REPLAY. WHENEVER.
SUBSCRIBE TO ONLY WHAT YOU WANT.
SUBSCRIBE IMMEDIATELY. NO CALLS. NO FORMS.
NO CONTRACT. NO PENALTIES.
FIRST TO LAUNCH: KARAOKE ON-DEMAND WITH MORE THAN
50,000 SONGS, AND NEW SONGS ADDED WEEKLY.

30. COMPLETE THE
EXPERIENCE
FULL HD MEDIA PLAYER WITH 3 USB 2.0 PORTS + 1 SD CARD SLOT
40,000 FREE WORLDWIDE RADIO STATIONS
MILLIONS OF STREAMING SONGS
AUTO LYRICS TO MUSIC
INTEL WIRELESS DISPLAY @ WIDI
SHOPS
APPS

31. SHIPPING FROM TODAY
28.02.13

32. EXCLUSIVELY ONLINE ON

33. RM 1200 RM 349
CABLES
TRACKPAD
SETUP
CONTROL
NO MEDIA PLAYER
LIMITED YOUTUBE
NO CHANNEL CUSTOMISATION
NO PLAYLIST & SHARING

34. RM 399
12 MONTHS WARRANTY
NO CONTRACTS. NO SUBSCRIPTIONS.
NO COMMITMENTS. NO PENALTIES.
FEATURES, SERVICES & NET TV WILL CONTINUE TO
BE AVAILABLE
1 MONTH FREE KARAOKE ON DEMAND FOR FIRST
6,000 CUSTOMERS

35. www.emagine.my