It's a presentation about the importance of video promotion for your mobile application.

1. VIDEO PROMOTION OF YOUR
MOBILE APPLICATION
DONE RIGHT, AN APP DEMO OR APP PROMO VIDEO FOR YOUR APP CAN BRING YOU
SEVERAL MARKETING BENEFITS TO BOOST YOUR APPS VISIBILITY, USER ENGAGEMENT,
AND ULTIMATELY THE DOWNLOADS. HERE ARE JUST 7 OF THE BENEFITS THAT
MARKETING YOUR APP WITH VIDEO CAN PROVIDE FOR YOU
PEOPLE ARE MORE AND MORE SOLICITED NOWADAYS, AND THEY’D RATHER BE
SHOWN IN A MINUTE WHAT IS YOUR APP ALL ABOUT THAN HAVE TO READ THROUGH
YOUR WEBSITE OR YOUR PRESS RELEASE. IF A PICTURE IS WORTH A THOUSAND
WORDS…
DONE RIGHT, AN APP DEMO OR APP PROMO VIDEO FOR YOUR APP CAN BRING YOU
SEVERAL BENEFITS AND INCREASE YOUR DOWNLOADS FOR ANDROID . HERE ARE
SOME OF THEM.

2. APP VIDEO BENEFIT 1: SUM UP YOUR APP IN 1
MINUTE OR LESS
INSTEAD OF HAVING PEOPLE READ ABOUT YOUR APP, OR LOOK AT STATIC
SCREENSHOTS, WITH A DEMO VIDEO YOU CAN SHOWCASE AND EXPLAIN YOUR APP IN
A VERY SHORT TIME. AND DO IT YOUR WAY, ALLOWING YOU TO EMPHASIZE WHAT
YOU WANT.
PRODUCE OR HAVE SOMEONE PRODUCE AN EXCITING AND DYNAMIC APP VIDEO, KEEP
IT UNDER 1 MINUTE (1M30 MAX) AND MAKE SURE YOU GET YOUR POINT ACROSS.
DON’T TRY TO SHOW EVERY LITTLE FEATURES OF YOUR APP, PEOPLE WON’T REMEMBER
THEM.

3. APP VIDEO BENEFIT 2:
“EDUCATE” YOUR USERS
IT GOES WITHOUT SAYING
THAT YOUR APP SHOULD BE
EASY TO USE, BUT BY
WATCHING THE APP IN USE
AND THE KEY FEATURES
(FUTURE) APP USERS GET A
BETTER IDEA OF HOW TO
NAVIGATE YOUR APP
EFFICIENTLY AND WILL
UNDERSTAND IT BETTER.

4. APP VIDEO BENEFIT 3: CREDIBILITY
COMPETITION ON THE MOBILE APP STORES IS GETTING TOUGHER AND
TOUGHER, AND SOME APPS ARE NOT WORTH DOWNLOADING. A GOOD
VIDEO WILL SHOW YOU’RE SERIOUS ABOUT YOUR APP: IT WILL GIVE YOU AND
YOUR APP ADDITIONAL CREDIBILITY, WHICH MIGHT VERY WELL LEAD TO A
DOWNLOAD. IT’S ALSO TRUE WHEN YOU’RE CONTACTING A BLOGGER OR A
JOURNALIST TO REQUEST AN APP REVIEW.

5. App Video Benefit 4: Have people
remember your app
Think about it: in a great promo video you
can show your app icon, screenshots or video
captures of your app and real-life usage of
your application where viewers can see the
interactions they will have with your app. Using
great visuals, special effects, music and/or voice
over you can not only explain your app better
and get people excited about it: you can also
create an emotional connection. If they don’t
download your app straight away, it will help
them remember it.

6. App Video Benefit 5: Call-to-action
Just after you showcased your app, your video can
contain a clear call-to-action telling to go “download
the app today” that is more likely to get the viewer to
take action than text on a page.

7. App Video Benefit 6: SEO
You’ve heard it before,
YouTube is the 2nd search
engine. Having a video is a
great way to be found for
specific keywords and you can
put it on several platforms
(YouTube, Vimeo, Dailymotion,
etc.). Also, search engines now
give a lot of value to video
content, and videos show up
really high in the rankings.

8. APP VIDEO BENEFIT 7: EASY
TO SHARE AND EMBED
PEOPLE ARE MORE LIKELY TO SHARE AN
INTERESTING VIDEO THEY COME ACROSS
THAN AN ARTICLE, ESPECIALLY IF IT’S WELL
DONE AND EXCITING. ALSO, AN APP DEMO
OR PROMO VIDEO IS A GREAT WAY FOR
BLOGS OR ONLINE NEWSPAPERS TO ADD
VALUE TO THEIR POSTS AND SHOW THEIR
READERS WHAT YOUR APP IS ALL ABOUT.
VIDEOS CAN BE EASILY EMBEDDED, AND IT
CAN END UP ON SEVERAL WEBSITES WITHOUT
MUCH EFFORT FROM THEIR OWNERS (WITH
NO FEAR OF DUPLICATE CONTENT).