Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09

2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site

6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08

7. Twitter Survey on brand perception

8. Twitter Survey on brand perception

9. Twitter Survey on brand perception

10. Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey

11. A Brief Tour

12. A Brief Tour

13. A Brief Tour Bio

14. A Brief Tour Background

16. Twitter is what you make of it.

18. It’s the conversation, stupid Source: Flickr- Daystar297

19. Humanize the Brand Source- Flickr: Jabr-woky

20. Humanize your brand

21. Customer Care Source- Flickr: DJWERDNA

22. Customer Care

23. Engagement Source- Flickr: Mathew Oliphant

24. Engagement

25. Keep Customers Informed Source- Flickr: Sleep

26. Keep Customers Informed

27. Crowdsourcing

28. Crowdsourcing

31. Twitter Ninja Tools Source- Flickr: Sarchi

32. Listening Tools

33. Listening Tools

34. Listening Tools

35. Listening Tools

36. Listening Tools

37. Finding Followers

38. Get more out of your 140

39. Stats and Metrics

40. [email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you

41. Appendix