1.
Digital analytics
Google
Analytics
Website
Analytics
Attribution
CRM
Digital
Marketing
• Analyzing best website pages
• Analyze customer journey on the website.
• Analyze potential clients and demographics.
• Which channels brought the users.
• Marketing campaign analysis.
• Remarketing.
• AdWords: Keywords which found our
products.
• Similar web : Analyze most searched terms,
referrals etc, Website improvement plan
(HubSpot graders: Analyze website
improvement areas.
• Journey analysis.
• CTR.
• Conversion rate.
• Segmentation.
• Analyze best performance channels.
• Where they are from.
• Cost per acquisition.
• Lifetime value.
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Waseem Khalayleh

2.
Google analytics
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Waseem Khalayleh

3.
Websiteimprovement
Health
SEO Content
Head
Longtale
Writtenblogs
Video/Display
Keywordsrich
Frequently
• ImproveWebsitehealth
performanceharnessing
HubSpot.
Health
• Identifybouncerate pages.
• Mobilefriendly
• Datatransmission/CDN
“Websitespeed
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Waseem Khalayleh

4.
4
• SEO/ SEM Head : specific keyword …Big
tale : top of the funnel general keyword.//Meta
description ////Descriptive links
• LinkedIn
• Email campaign
• CRM (Digital transformation)
Lead Generation
Waseem Khalayleh

5.
5
On page
SEO
02
Keywords optimization:
Harnessing keywords to optimize in Discovery to
promote our page organically, utilizing phrases
that is extracted from Google keyword planner for
each part of they journey.
Meta-tags to help people discover our website
(Picture 2)
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Waseem Khalayleh

6.
6
5
Captions: Friendly pictures to enable google
crawler to read it
Website hierarchy: to ensure users achieve what
they looking for and upload them on SEO
HTML friendly : link that is not long and ensure it’s
understandable for viewers
Using URL builder
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4
On page
SEO
Waseem Khalayleh

7.
7
06
Volume: number of backlinks
Authority: how strong the website is
Consistency: it’s on-going bases
Off page
SEO
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Waseem Khalayleh

8.
8
Search engine marketing (SEM)
Google
• Whenever someone search for some specific
keywords, we appear first.
• PPC (Pay per click): whenever someone click on
the link google charge us.
Keywords
Same concept but with Display
pictures
Display
Place an ad on YouTube
Video (YouTube)
Waseem Khalayleh

9.
9
CRM and campaign management
CRM
Segmentation
Based on industry
Size of the company
Understand where
they come from and
what they interest in
to ensure allocating
right content that
spark their interest.
Journey Emailmarketing
Newsletter filled with updates
and news, based on interest.
Sent on weekly basis / bi-
weekly.
Campaign
Google Ads
FB
App store
Email
Social media
partnerships
Demographics
Waseem Khalayleh

10.
CRM B2B
SEO
EMAIL MARKETING
MATURITY
MARKETING CAMPAIGN
SEO
Came for X business solutions
Campaigns
Assign marketing campaign based on
their clicks on the website
Email marketing
They leave up their address for info,
maybe for info related
Maturity
Based on their activity to our communication
efforts “Open rate, Campaign CTR, website visits.
Assign them to the account manager on CRM.
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Waseem Khalayleh

11.
Ecommerce - Webshop
Backend system
Upload all product data, price
, specs, testimonies, pictures
and videos.
Integration
Ensure all tracking data
are integrated with the
CRM, to create
remarketing campaigns
to help convince our
leads across their buying
journey
Front end
Create user friendly
interface , by anticipating
customer journey when
the first enter the
website till the purchase.
Ensure answering all their
questions to qualify us.
Meta data
Create a meta data to
enable Display SEO, boost
discoverability
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3
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Waseem Khalayleh

12.
Ecommerce
Engage with direct
mailing along the
purchasing journey
Awareness
Assign customers to
segments for remarketing
and after sales services
Consideration
Digital marketing
Purchasing
Connect to Account
managers when
reach maturity
Retention
3
1
Satisfaction,
testimony and
management.
loyalty
Visit website,
newsletter sign up
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Waseem Khalayleh

13.
Gathering leads from various
channels and managed
through CRM
Campaigns
Enable cookies to track them, understand their behavior and
initiate their segments. if any Info shared such as “Email”.
Introduction
Contents
If interested move them to the
next phase, share
downloadable brochure
Incubation
If their UX reached contact us.
Or have reached maturity
share with sales.
Maturity
Share Email newsletter for
after sales services.
Loyalty
Send first marketing email.
Share a remarketing campaign.
Communication strategy
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Waseem Khalayleh

14.
Communication strategy
CAMPAIGN TYPE
Website
SEO
User Experience
conversion rate from landing pages etc.
copywriting
Google analytics
ads consule integrations (google + linkedin etc).
Content
Blogs
Email campaigns
downloadable content
Ads
Adword Display
Adword SEM
LinkedIn ads
Sponsored Content (on other websites)
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Waseem Khalayleh

15.
THANK
YOU
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Waseem Khalayleh