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IWRM… and how to sensitize the Yemenite population on water issues  Yemeni-German Technical Cooperation Institutional Development of the Water Sector in Yemen “ Striking WASH Communication”  World Water Week 2010
The  Deutsche Gesellschaft  für  Technische Zusammen- arbeit (GTZ) is a federally  owned organisation.  We work worldwide in the  field of international cooperation for sustainable development.  Our mandate is to support the German Government in achieving its development objectives. Our core competency is  Capacity Development .
[object Object],[object Object],[object Object]
> 22 million people > 3% population growth > 90% water for agriculture > 40% water for drugs (Qat) > 65% groundwater dependency 4-6m/year groundwater level descend < 200mm average precipitation rate  > 2600mm evapotranspiration rate 619m 3 /capita/year water footprint most groundwater is unrechargeable
1. Severe  water  scarcity 5. Groundwater overexploitation 4. Water overuse for drug irrigation 3. Illegal drilling activities The public is ignoring Yemen’s water problems! What can be done? 2. Water mismanagement
[object Object],[object Object],[object Object]
We created a smart and charming Yemeni cartoon character who could, in a playful manner, communicate complex and unpopular messages on water issues appealing to adults and children, literate and illiterate alike. Hello, my name is  Rauian.
Aged 2 years,  I already became the national water mascot in Yemen For the first two years approx. 100.000€  were needed and provided by the  German Government and the Yemeni Water Resource Authority NWRA A group of  25 Yemeni and international  artists, water- and media experts worked together during 2007 and 2008
If we become really popular… we can raise people’s awareness! Yes we  can! -  Awareness movie - TV and radio spots - Street posters - Water songs - Wheel covers  - Etc….
[object Object],[object Object]
Since water is a general problem, we wanted to reach everybody concerned Having  developed the  mascot we planed ad hoc for each event We wanted to be part  of the public daily life and used every event and platform to appear with jointly formulated messages
If we want to foster participative decision processes in societies with low education levels we must make use of a wide variety of media and communication channels to raise awareness Using somebody like us to  communicate WASH issues makes it  a lot easier and opens closed doors!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Watch me in action on: http://www.youtube.com/watch?v=OXTX_h4N-Dw Thank You!

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1 gtz striking_wash_communication__final_06_09_10

  • 1.  
  • 2. IWRM… and how to sensitize the Yemenite population on water issues Yemeni-German Technical Cooperation Institutional Development of the Water Sector in Yemen “ Striking WASH Communication” World Water Week 2010
  • 3. The Deutsche Gesellschaft für Technische Zusammen- arbeit (GTZ) is a federally owned organisation. We work worldwide in the field of international cooperation for sustainable development. Our mandate is to support the German Government in achieving its development objectives. Our core competency is Capacity Development .
  • 4.
  • 5. > 22 million people > 3% population growth > 90% water for agriculture > 40% water for drugs (Qat) > 65% groundwater dependency 4-6m/year groundwater level descend < 200mm average precipitation rate > 2600mm evapotranspiration rate 619m 3 /capita/year water footprint most groundwater is unrechargeable
  • 6. 1. Severe water scarcity 5. Groundwater overexploitation 4. Water overuse for drug irrigation 3. Illegal drilling activities The public is ignoring Yemen’s water problems! What can be done? 2. Water mismanagement
  • 7.
  • 8. We created a smart and charming Yemeni cartoon character who could, in a playful manner, communicate complex and unpopular messages on water issues appealing to adults and children, literate and illiterate alike. Hello, my name is Rauian.
  • 9. Aged 2 years, I already became the national water mascot in Yemen For the first two years approx. 100.000€ were needed and provided by the German Government and the Yemeni Water Resource Authority NWRA A group of 25 Yemeni and international artists, water- and media experts worked together during 2007 and 2008
  • 10. If we become really popular… we can raise people’s awareness! Yes we can! - Awareness movie - TV and radio spots - Street posters - Water songs - Wheel covers - Etc….
  • 11.
  • 12. Since water is a general problem, we wanted to reach everybody concerned Having developed the mascot we planed ad hoc for each event We wanted to be part of the public daily life and used every event and platform to appear with jointly formulated messages
  • 13. If we want to foster participative decision processes in societies with low education levels we must make use of a wide variety of media and communication channels to raise awareness Using somebody like us to communicate WASH issues makes it a lot easier and opens closed doors!
  • 14.
  • 15.

Notas del editor

  1. Sana’a faces the dire prospect of running out of water within the next decade groundwater and surface irrigation is been priced at well below their economic cost
  2. We used the world water day We used national days with public exhibitions in parks and streets Setting up street banners, distributing stickers and wheel covers We participated in TV discussion rounds on health and water We used well known musicians to create songs and poems on water and water problems.