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1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
The Journey to Enterprise PaaS
James Watters
VP of Product, Cloud Foundry &
Pivotal CF

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2© Copyright 2014 Pivotal. All rights reserved.
Agenda
 Software has become economic
weapon (again)
 Why Platforms vs. IaaS
 Big Picture: 3rd
Platform Applications
 Why Cloud Foundry

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3© Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World”

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4© Copyright 2014 Pivotal. All rights reserved.
Empowering Smaller Agile Teams
Paul Graham
Value of YC
startups: $13.7B
YC Strategy:
Give an agile team of four
developers coaching and
minimal funding

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5© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$26B valuation
Tesla--Automotive

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6© Copyright 2014 Pivotal. All rights reserved.
Traditional IT is Being Disrupted

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7© Copyright 2014 Pivotal. All rights reserved.
Enterprises Must Adapt to Compete: Now

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8© Copyright 2014 Pivotal. All rights reserved.
This Generation of Developers Have New
Values
 Agile teams and rapid iteration
 Continuous delivery, no planned
downtime
 Horizontally scalability (data and app)
 Micro-Services, standardized service
binding and discovery
 First class Mobile support
 Deep user analytics

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9© Copyright 2014 Pivotal. All rights reserved.
Netflix Cloud Evolution: First Step IaaS

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10© Copyright 2014 Pivotal. All rights reserved.
Netflix Cloud Evolution: Next Step PaaS

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11© Copyright 2014 Pivotal. All rights reserved.
Is Your Enterprise Ready?

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12© Copyright 2014 Pivotal. All rights reserved.
The Cloud Platform Evolution
Traditional IaaS
Virtualization
Platform
Virtualization
Platform
Operating SystemOperating System
Your Application
Code
Your Application
Code
Physical ServersPhysical Servers
Your Application
Code
Your Application
Code
IAAS
Your Application
Code
Your Application
Code
PAAS
IAAS
PaaS

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13© Copyright 2014 Pivotal. All rights reserved.
 Screen shot of Dev Console – pointing out simple
abstraction
 Demo
Application and Services Dial Tone

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14© Copyright 2014 Pivotal. All rights reserved.
Industry Voting:
Cloud Foundry is the
standard in PaaS

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15© Copyright 2014 Pivotal. All rights reserved.
Cloud Foundry Foundation: Industry Standard
Platinum
$500k / year
Gold
$100k / year
Silver
$5-30K / year
DataStax
Fidelity
Mongo
Piston Cloud
CloudCredo
BlueBox
Docker
Stark & Wayne
Anynines
AppDirect
AppDynamics
CloudFlare

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16© Copyright 2014 Pivotal. All rights reserved.
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as
the costs of porting go up. This is
one of the benefits of open source
PaaS offerings like Cloud Foundry.”

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17© Copyright 2014 Pivotal. All rights reserved.
Warner Music on CF: Stunning Results
Warner Software Factory Platform
New applications and major updates
– Before: 6 months, team of 10 developers
– After: 6 weeks, same team
– Speed/Agility: 400% faster on new
platform
– HR Hard Savings: $1.1M per application
update delivered

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18© Copyright 2014 Pivotal. All rights reserved.
IBM Bets $1B On Cloud Foundry

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19© Copyright 2014 Pivotal. All rights reserved.
IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS providers with no
PaaS services…and no
ecosystem of developers will go
the way of the dodo bird
The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.

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20© Copyright 2014 Pivotal. All rights reserved.
Get Ready For the Third Platform

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21© Copyright 2014 Pivotal. All rights reserved.
Largest Acquisition in Google History?

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22© Copyright 2014 Pivotal. All rights reserved.
The “Nest” Disruptive Application Pattern
• Change an industry by
combining
– Highly personalized,
interactive web/mobile
experience
– “Disruptive” insights derived
from data collection,
aggregation, analytics
– Changes both consumer and
supplier patterns

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23© Copyright 2014 Pivotal. All rights reserved.
Netflix Followed The Nest Disruption Pattern
• How did they transform from
a mail-order business?
– “Speed wins in the
marketplace”
– “Microservices for speed and
availability”
– “Simple patterns automated
by PaaS”

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Core Application Patterns Are Changing

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25© Copyright 2014 Pivotal. All rights reserved.
The Default has Been Amazon….

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26© Copyright 2014 Pivotal. All rights reserved.
A Multi-Cloud 3rd
Platform: Cloud Foundry
Elastic
Runtime
Agile
Microservices
Elastic
Runtime
Agile
Microservices
Elastic
Hadoop
Elastic
Hadoop
Jenkins
Service
(CI)
Jenkins
Service
(CI)
GoogleGoogle
RedisRedis
Cloud Foundry BOSHCloud Foundry BOSH
KV StoreKV Store
VMwareVMware EC2EC2OpenstackOpenstack
Multi-Cloud Declarative
Service Deployment,
Operations
Elastic managed runtime
service integrated into
leading data services; all
scaled and managed by
CF BOSH
Rabbit
MQ
Rabbit
MQ

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27© Copyright 2014 Pivotal. All rights reserved.
GE Predix platform powered by Cloud
Foundry and Pivotal Hadoop
41 diverse applications from across GE
divisions targeted for 2014 production
deployment
Bringing the disruptive “Nest” pattern to
every GE industrial division with Cloud
Foundry
GE Invests $105M Into Pivotal Platform

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28© Copyright 2014 Pivotal. All rights reserved.
Presenting at CFsummit June 9-11th

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29© Copyright 2014 Pivotal. All rights reserved.
Removing Developer and Operator Constrains
• Auto-detect frameworks
• Link to PaaS
• Self-service deploy
• Dynamic routing
• Elastic scale
• Integrated HA
• Autoscaling and APM
• Log aggregation
• Policy and Auth
• A/B versioning
• Live upgrades
• Self-service
removal

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30© Copyright 2014 Pivotal. All rights reserved.
PCF: Operational Benefits
 Instant Dynamic Routing
 Streaming Logging Aggregation
 ID/team/RBAC/Policy
 Four layers of built-in Availability and
Health Management
 Application Performance Monitoring
(APM)
 Auto-scaling, Scheduling

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31© Copyright 2014 Pivotal. All rights reserved.
Big Data: Faster and Easier than AWS
https://www.youtube.com/watch?v=LHIEQB0C4Ko

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32© Copyright 2014 Pivotal. All rights reserved.
Pivotal CF: Cloud Independent Software Delivery
Simple, Developer Friendly
Commands and API
• CF Push [Appfile]
• CF Push [Docker]
• CF Push [.NET]
• Or IDE based control,
Eclipse, STS, Intellij,etc.
Operational Benefits for
Every Application
•Instant Dynamic Routing
•Streaming Logging Agg
•ID/team/RBAC/Policy
•Application performance
management
•Auto-scaling, scheduling
•Four layers of built-in
Availability and health
management
Built-in and Ecosystem
Services
• MySQL HA
• Redis
• Rabbit MQ
• HAWQ Analytics
• Elastic Pivotal HD
• Elastic Search
• Mobile Back End
• Jenkins
• Cassandra
Deploy, Operate Update, Scale Platform on Any IaaS

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33© Copyright 2014 Pivotal. All rights reserved.
Conclusions
• Enterprises are responding to disruptive
change with PaaS
• Every enterprise needs to have a 3rd
Platform architecture plan
• Cloud Foundry is the leading alternative
to AWS for these new patterns