Wayne pua sm portfolio

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Wayne Pua

My Work at

Capitalized on important sports talk in local
markets to spread awareness of local handles

Looked for opportunities

Saw an opportunity

Capitalized on trending topics

Made a memory

Made personalized menus for winners
of a contest

My Work at

I helped drive “Likes” by talking with ICONic Boyz fans who posted on
Kmart’s wall and by asking them to tell their friends to like us so Kmart
will sell ICONic Boyz apparel.

Kmart has been receiving a lot more positive feedback since then. Positive
feedback has risen approximately 10%.

My Work at

Created Conversations with
Influencers

Organized a Holiday Video for Clients

Utilized Engaging Content for Industry
Professionals

My Work at

Engaged with Fans

Beat Numbers From The Year Before
• 16% increase in New Fan Growth for Facebook
• 3x the amount of Stories Created by 3x the amount of users
• 20% increase in New Follower Growth for Twitter
• 3x the amount of Retweets on Twitter
• Spent less money on Paid Reach/Social Ads

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Wayne pua sm portfolio

3. Capitalized on important sports talk in local markets to spread awareness of local handles

4. Looked for opportunities

5. Saw an opportunity

6. Capitalized on trending topics

7. Made a memory

8. Made personalized menus for winners of a contest

10. I helped drive “Likes” by talking with ICONic Boyz fans who posted on Kmart’s wall and by asking them to tell their friends to like us so Kmart will sell ICONic Boyz apparel.

11. Kmart has been receiving a lot more positive feedback since then. Positive feedback has risen approximately 10%.

13. Created Conversations with Influencers

14. Organized a Holiday Video for Clients

15. Utilized Engaging Content for Industry Professionals

17. Engaged with Fans

18. Beat Numbers From The Year Before • 16% increase in New Fan Growth for Facebook • 3x the amount of Stories Created by 3x the amount of users • 20% increase in New Follower Growth for Twitter • 3x the amount of Retweets on Twitter • Spent less money on Paid Reach/Social Ads

19. Shared Stories