How Vampires
use Social Media
@WayneSutton #VampireMode
wayne@OurHashtag.com
http://SocialWayne.com

Vampires over the years have
transformed from creatures of the
night to day walkers with powers
that mortals dream of having.
Although they seem soulless with
very few weaknesses, when it
comes to the internet you often
don't make the assumption that
Vampires are tech savvy but today
they are. In today's time, Vampires
are not only geeks but they use
social media like any brand or
agency. You wonder how? Click
through the slides below to find out
how Vampires use social media.
Image taken by Taylor's Wish* (Hopefully Back!) used with Attribution as direct by Creative Commons How Vampires use Social Media

Vampires have mind
control powers
Image taken by solofotones used with Attribution as direct by Creative Commons

Vampires have mind control powers
#VampireMode
Vampires have mind control powers which they use to
control your thoughts to attract their prey or love
interest.
#HumanMode
A good social media campaign/project can create buzz
if it’s creative and has value.
How Vampires use Social Media

Vampires are fast

Vampires are fast
#VampireMode
Vampires are able to move at amazing speeds. By
using their quickness, they can capture victims and
avoid danger.
#HumanMode
Using real-time tools to monitor conversations about
your brand across the social web can save you time
and money. It could also be used for customer service,
product announcement or leads on new business.
How Vampires use Social Media

Vampires are
knowledge
hubs

Vampires are knowledge hubs
#VampireMode
Older Vampires who have lived for centuries contain a
wealth of information.
#HumanMode
There are virtually hundreds of videos, tons of blog
posts and a plethora of books on social media. Before
you start using social media, do your research and don’t
be afraid to ask for advice.
How Vampires use Social Media

Vampires are
immortal

Vampires are immortal
#VampireMode
Vampires have very few weaknesses; wooden dagger
through the heart or sunlight or cut off their heads.
#HumanMode
To avoid social media pitfalls, establish your goals and
how you plan to measure your efforts. Remember, once
you're live, Google doesn't forget so make sure your
branding is accurate and consistent.
How Vampires use Social Media

Vampires work in groups

Vampires work in groups
#VampireMode
Vampires often live and travel in packs.
#HumanMode
Working with a team or brainstorming ideas off others
can be valuable, no matter how good of an idea you
have.
How Vampires use Social Media

Vampires
are sexy
Image taken by Desirée Delgado used with Attribution as direct by Creative Commons

Vampires are sexy
#VampireMode
Despite being blood-thirsty predators, many vampires
dress well, look attractive and have good taste.
#HumanMode
Creativity, location, design and usability matters to others.
How Vampires use Social Media

Vampires
have to
fight off
their
enemies

Vampires have to fight off their enemies
#VampireMode
Vampires have two main enemies: humans and
werewolves.
#HumanMode
Social media will not solve all of your problems nor does
it work for everything.
Not every Twitter/Facebook contest will be successful.
Social media shouldn’t replace marketing but should be
a part of your company’s culture if you decide to use it.
How Vampires use Social Media

Vampires
are B2C
Image taken by Michele Diane Smith used with Attribution as direct by Creative Commons

Vampires are B2C
#VampireMode
Vampires normally have one client base; humans.
However, they are known to prey on animals when
humans are scarce.
#HumanMode
Know your customers and target audience.
How Vampires use Social Media

Vampires can
transform

Vampires can transform
#VampireMode
Vampires have been known to take the form of mist,
bats and/or wolves.
#HumanMode
Try not to stick to one social media tool or social network.
Have the courage to create multiple forms of content:
video, podcast, text, etc...
How Vampires use Social Media

Vampires love to share

Vampires love to share
#VampireMode
Most vampires don’t like to spend eternity alone. In
order to satisfy their need for companionship, they turn
humans into friends and/or lovers.
#HumanMode
Sharing your skills and/or knowledge with others can be
a great way to build relationships. Blogging about tips
and/or case studies is also a way to attract clients.
How Vampires use Social Media

Vampires have passion

Vampires have passion
#VampireMode
Despite having no souls, vampires have a thirst for
blood and love.
#HumanMode
Love what you do or do something else.
Have the right person with a social personality be the
voice for your company or brand if you know you lack
the ability to do this yourself.
Love your customers.
Always be willing to listen and learn.
How Vampires use Social Media

How Vampires
use Social Media @WayneSutton | #VampireMode
wayne@OurHashtag.com
http://SocialWayne.com
Image taken by drurydrama (Len Radin) used with Attribution as direct by Creative Commons