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Marketing Information Services (by Alana Macmillan)

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ELISA (Edinburgh Libraries and Information Services Agency)
ELISA (Edinburgh Libraries and Information Services Agency)

This document discusses marketing strategies for information services using the "4Ps" framework of marketing - product, price, place, and promotion. It recommends formulating a mission statement, analyzing strengths/weaknesses and opportunities/threats, and setting goals to determine how to market products and services. Specific tips are provided for each of the 4Ps, such as deciding on pricing strategies, delivery methods, and promotional techniques like advertising, word of mouth, and social media.

BusinessNews & Politics
1 of 10
Alana Macmillan MA (Hons) MSc MCLIP Customer Services Manager IDOX Information Services Ltd Marketing Information Services
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Ps - Product ,[object Object],[object Object],[object Object],[object Object]
The 4 Ps - Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Ps - Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Ps - Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further Reading ,[object Object],[object Object],[object Object],[object Object]
Questions? [email_address]

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