This document provides an overview of the services offered by Jennifer Kirk of Windermere Real Estate. It discusses the benefits of working with Windermere including their extensive network of agents, high standards of service, and commitment to the community through the Windermere Foundation. The document outlines Jennifer's marketing strategy and services for selling a home, including professional photography, listings on various real estate websites, open houses and use of social media. It also covers guiding clients through the inspection and closing process. Testimonials from past clients praise Jennifer's hard work, communication, and ability to make the home buying/selling process smooth.

1. Listing Presentation
Jennifer Kirk
Windermere Bellevue Commons
425.505.0038
jenniferkirk@windermere.com
www.JenniferKirkRealEstate.com
© 2012 Windermere Services Company. All rights reserved.

2. Why Windermere?
Our Company
• Established in 1972
• 300+ offices and 7,000+ agents throughout
Western U.S. and Mexico
• Locally owned and operated
• Neighborhood knowledge and market expertise
• Serving all areas and property types
Benefit: Full-service firm to ensure a successful real
estate experience
Windermere Standards of Practice
• Embodies our commitment to the highest
standard of service to clients
• Practical standards for the conduct of business
Benefit: You can be assured of a premium level of
service, integrity and ethics when buying or
selling your home through Windermere

3. Extended Family
A Windermere office just down the street
• 300+ offices
• 7,000+ agents
Benefit: Our extended family culture
encourages in-house referrals
Benefit: You are able to access
qualified Windermere agents that come
from the same region
Benefit: You can stop by any
Windermere office to receive support
to facilitate your transaction

4. Commitment to the Community
The Windermere Foundation
• Established in 1989 and has raised more than
$24 million
• A portion of every sales commission goes to
the Foundation
• Provides assistance to non-profit agencies in
areas we serve
Benefit: Building a future for homeless and lowincome families in our community
Community Service Day
• Since 1984, we have dedicated a day of work
to neighborhood improvement projects
• Giving back to communities where we live/work
Benefit: Improving our neighborhoods gives us all
a better place to call home

5. Timing the Market
Is there a best time to market your home?
• Yes, when you’re ready!
• Although Spring does see an up-tick
each year in pending sales, a large
supply of new homes often outpaces
the number of buyers, which can soften
prices
• Let’s discuss current market conditions
and your personal goals to help us
establish the right time for you
Benefit: Windermere can help you position
your home so that it stands out in the
market and sells quickly

6. Listing Input
Multiple Listing Service (MLS)
• One of the most important and effective
tools to get your home sold
• Accurate, detailed and timely data input is
essential
• We will ensure your listing is entered
properly, giving you the advantage
Real Estate Websites
• Your property will also be listed on
Windermere.com and other sites like
Yahoo. And we have access to exclusive
tools that can keep your home posted
consistently near the top of the list on
Craigslist.
Benefit: Vital information about your home will
be available to the largest pool of buyers

7. Windermere.com
Windermere.com has:
• Online collaboration with your Windermere
agent
• On average 1 million monthly visits
• On average 500,000 property listings
• Information about every MLS listing available
in your area
• Enhanced search capabilities and image
viewer
• A “save your favorite” feature
• RSS feeds of new listings that match your
search criteria
• Open House search
• Featured “Showcase” and “Premier” homes
on homepage
Benefit: Reach potential buyers and get your
home sold quickly with detailed information
and photos on Windermere.com

8. Office Websites
Another way to get your home sold quickly is through
detailed information and pictures on our office website.
Our office website has:
•Online collaboration with me when you create a myWindermere
account
•On average 500,000 property listings
•Information about every MLS listing available in your area
•Enhanced search capabilities and image viewer
•A “save your favorite” feature
•RSS feeds of new listings that match your search criteria
•Open House search
•Our office’s featured “Showcase” homes on homepage
•Share tools for email and social media
Benefit: Reach potential buyers and get your home sold quickly
with detailed information and photos from our office website

9. My Agent Website
myWindermere.com
When you visit my website, the most current real
estate listing information available is within your
reach.
•
Sign up for your own myWindermere.com
account
•
Create multiple saved searches and favorite
listings
•
Receive automatic emails
•
Collaborate with me directly on the site
My website also offers:
•
Information about every MLS listing available in
your area
•
Easy around-the-clock access to my featured
listings
•
Buying and selling tips
•
My contact information and professional profile
•
The Windermere blog and Windermere
Foundation blog
Benefit: Have your listing featured on my
website to help sell your home more
quickly, and work with me directly on the
site to find the home of your dreams

10. Controlled Access
We use a state-of-the-art keybox system
• Allows access to members in good
standing
• Controls access times
• Immediately tracks agents as they
show the home
Benefit: Safe, secure and tracked
access to your home

11. Professional Photography
You only get one chance to make a first
impression
• 85% or more of a seller’s marketing efforts
take place online
• Photographs make the difference
• We display professional, quality
photography
Benefit: Your home will get more views and
be more appealing to buyers
Professional photography
vs.
“point & shoot” camera

12. Marketing, Flyers and Signage
Selling your property means the careful orchestration of advertising, marketing
and public relations
• Getting buyers to your home and impressing them is our number one goal
• We use only the finest high-resolution print quality materials
• Over the years, our signage has become synonymous with quality listings

13. Open Houses
Seeing is believing
• 45%* of buyers use open
houses as an information
source when looking for a
home
• Open houses create a
“buzz” in your neighborhood
Benefit: We create traffic to
enhance your home’s exposure
to real buyers
*National Association of REALTORS® 2011
Profile of Home Buyers & Sellers

14. The Importance of Brokers Opens
•
•
Allows immediate exposure to local brokers and their buyers
Provides immediate feedback from local professionals
Benefit: Brokers opens provide real life, accurate exposure to the brokers
before they show your home to buyers

15. Social Networking (Optional: include this slide in your
presentation ONLY if you actively use social media sites.)
•
I actively participate in social media, and Windermere trains its agents on
how to most effectively use these sites to maximize marketing efforts
Benefit: I connect with more buyers, and can increase visibility of your
home beyond traditional channels

16. REALTOR.com
Official Site of the National
Association of REALTORS®
• Provides access to nearly 6
million visitors each month
• Features listings from every
major Multiple Listing Service
in the nation
• It’s the world’s largest single
source of homes for sale
Benefit: Exposure on the most
trusted real estate site in the
country

17. The Path to Closing
Our job is to guide you through the complex
closing process with ease and awareness
• Proven systems and follow-up
• Timely updates communicated to you
• Extensive coordination between all closing
service providers
Benefit: Timely closing of the sale of your
home

18. Title Review Considerations
Prior to listing your home:
• Order a preliminary title report from a
reputable title company
• Review the report for:
o Unforeseen liens or judgments
o Boundary disputes
o Unresolved title issues
o Restrictions, easements,
CC&Rs
Benefit: Discovering issues sooner,
rather than later, can save your
transaction!

19. Guiding you through the inspection
Home inspections are very important
and we’ll need to consider:
• Pre-inspection options
• Budgeting 1-2% of sales price for
potential repairs
• How not to be offended when
unknown problems are discovered
• Negotiating for fair and appropriate
solutions
• Finding reputable contractors
Benefit: Realistic recommendations
and solutions from Windermere

20. Septic & Well Issues
We will discuss whether proper inspections are warranted prior to
marketing your home
• Your buyer will want to know if your septic and well are fully operational
and free of defects and code violations
Benefit: Having all of this information can save time during sales
negotiations

21. Keeping You Informed
We keep in touch to keep you informed
• Weekly updates by phone or email
to communicate our progress
• Bi-weekly written reports to give you
an update on the market and agent
feedback
• 45 day analysis to re-evaluate where
we’ve been and how we proceed
Benefit: Knowing the current market
conditions will help you make the right
decisions about marketing strategies for
your home

22. Why use me?
About me
A Northwest native, I spent my younger years in downtown Bellevue
and relocated to the Lower Snoqualmie Valley at the end of grade school.
At that time, Duvall was still a tiny farming town. Oh, how time just continues to tick away. Raised in a
family with 8 siblings (yes, 8!), I love people and understand the importance of a home and all that it
represents. I work very well under pressure and remain focused in the midst of chaos. Great skills
that stemmed from my early years!
Residing in the Upper Snoqualmie Valley for the past 12 years, I enjoy time with my two sons and the
rest of our extended family. I love to entertain and enjoy both yoga and meditation. Camping and
hiking are at the top of my list, as is finding any opportunity to connect with others.
I began my Real Estate career with Windermere Real Estate and am honored to be a part of their
team. Having grown up in a construction family and spending years managing a building inspection
company, I see aspects of a home that many people miss. My connection to contractors, inspectors
and appraisers is invaluable and my knowledge as to the needs of a particular property is highly
regarded.
As an active member of my community, I share deep connections with others and a love for this
beautiful place in which we live. I'm not a surface agent. I build strong, lasting relationships with my
clients and enjoy connecting with them on a more personal level.

23. What others say about me?
Testimonials
"Jennifer was everything that you could want and more in a real estate agent.
She made the process of selling our home go so smoothly by coordinating bids
with several contractors for us, being reliable and dependable, and communicating
with us every step of the way. Jennifer is not only a great real estate she is a great person and that shows in
the work she does. Our home sold within five days of being on the market and for more than the asking
price. Jennifer worked hard to help it close within the 30 day deadline that we needed it to. We appreciated
all of her hard work and we know you will too!“ - Christie and Ben W.
“Jennifer was fantastic in creating the perfect environment for our home search! She educated, guided, kept
the process moving and made us laugh along the way. We are happy to refer all of our family and friends to
her!” - Jason & Emily P.
“Having Jennifer as part of my selling process has been extremely helpful and calming. The decision to short
sell was a difficult one and she's done an exceptional job of keeping the process forward-moving at all times.
We've built a strong bond over time, which is exactly what I needed through this life change.” - Tim M.
“Jennifer was an amazing Buyer's Agent! What we expected to be a really stressful chapter turned into
outings that we actually looked forward to. She listened to our needs, guided us back on track when we were
losing our vision and helped us be realistic about our home search. Whether we viewed a promising home or
not, our time with her was never wasted. She is a wealth of information and an agent with great personality!”
- Hannah & Mark S.