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Introduction to
       Franchising
         John Reynolds, CFE
President, IFA Educational Foundation
International Franchise Association
• Founded in 1960, IFA is the world's oldest and largest
  organization representing franchising worldwide.
• IFA’s Mission: to protect, enhance and promote franchising.
• IFA members include franchise companies in over 300
  different business sectors, individual franchisees, and
  businesses that provide products and services to the
  industry such as marketing, law, and business development.
International Franchise Association
             Based in Washington, D.C.
             $14 million annual budget
          30 Members - Professional Staff
Government Relations, Conferences, Media Relations,
    Membership, Marketing, and Administration
IFA Website –

www.franchise.org
The U.S. Franchise Industry
• Job Creators
  – Nearly 18 million jobs
     • 1 out of every 12 private
       sector jobs
     • $304.2 billion in payroll
       (direct)
     (2007 Economic Census.)
Franchises in Job Creation
The U.S. Franchise Industry
• Revenue
  Generators
  – $2.1 trillion in economic
    output
      • $802 billion in direct output/ 9
        percent of total economic
        output
      • 3.9 percent of all private
        sector GDP (direct)/ 9 percent
        of total
      • 3.4 percent of all GDP
        (including government & farm
        sector)
American Franchising Video
What is Franchising?
A marketing method in which the owner of a product or service, known as the
“franchisor”, offers the right to operate and manage his product & service to
others, the “franchisees”, in return for a fee and ongoing royalty payments.



  Franchisor                            Franchisee
  - Know-How - Support                  - Initial Fee - Royalty,
  - Trademark                           - Infrastructure
How To Investigate A Franchise
 Conduct    market research
  Evaluate strength of franchisor
  Call existing and former franchisees
  Hire a lawyer or accountant familiar with
franchising
  Read the Franchise Disclosure Document, or
FDD – thoroughly
  Check the FDD for earnings claims or financial
performance estimates
FDD Highlights
Experience of franchise management
Bankruptcy and litigation history
Initial and ongoing fees
Territory rights (if any are granted)
Contact list of current and former franchisees
Supply and sourcing arrangements (if any required)
Franchise Agreement you will be required to sign
Fred DeLuca – worked in the first
Subway restaurant in 1965
to earn money to go to college.
Now he and his franchise partners
own more than 36,000 restaurants
in 85 countries.
Start Small Finish Big
By Fred DeLuca & John Hayes



15 Key Lessons to Start – and Run –
Your Own Successful Business
Two Men And A Truck –
   1985 to 2012

Started by two brothers in
high school with $350 and one truck,
now 200+ locations across the U.S.
and development rights in a number
of foreign countries.
Started business in 1950
                                                      selling coffee and donuts off
                                                      the back of a catering truck in
                                                      factory parking lots.

                                                      Now more than 9,000
                                                      locations world-wide.




Bill Rosenberg, founder of Dunkin’ Donuts, with his
book Time To Make The Donuts
For more information:
      John Reynolds
jreynolds@franchise.org

    IFA website:
  www.franchise.org

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Starting a Franchise | IFA | Doing Business 2.0

  • 1. Introduction to Franchising John Reynolds, CFE President, IFA Educational Foundation
  • 2. International Franchise Association • Founded in 1960, IFA is the world's oldest and largest organization representing franchising worldwide. • IFA’s Mission: to protect, enhance and promote franchising. • IFA members include franchise companies in over 300 different business sectors, individual franchisees, and businesses that provide products and services to the industry such as marketing, law, and business development.
  • 3. International Franchise Association Based in Washington, D.C. $14 million annual budget 30 Members - Professional Staff Government Relations, Conferences, Media Relations, Membership, Marketing, and Administration
  • 5. The U.S. Franchise Industry • Job Creators – Nearly 18 million jobs • 1 out of every 12 private sector jobs • $304.2 billion in payroll (direct) (2007 Economic Census.)
  • 6. Franchises in Job Creation
  • 7.
  • 8. The U.S. Franchise Industry • Revenue Generators – $2.1 trillion in economic output • $802 billion in direct output/ 9 percent of total economic output • 3.9 percent of all private sector GDP (direct)/ 9 percent of total • 3.4 percent of all GDP (including government & farm sector)
  • 10. What is Franchising? A marketing method in which the owner of a product or service, known as the “franchisor”, offers the right to operate and manage his product & service to others, the “franchisees”, in return for a fee and ongoing royalty payments. Franchisor Franchisee - Know-How - Support - Initial Fee - Royalty, - Trademark - Infrastructure
  • 11. How To Investigate A Franchise Conduct market research Evaluate strength of franchisor Call existing and former franchisees Hire a lawyer or accountant familiar with franchising Read the Franchise Disclosure Document, or FDD – thoroughly Check the FDD for earnings claims or financial performance estimates
  • 12. FDD Highlights Experience of franchise management Bankruptcy and litigation history Initial and ongoing fees Territory rights (if any are granted) Contact list of current and former franchisees Supply and sourcing arrangements (if any required) Franchise Agreement you will be required to sign
  • 13. Fred DeLuca – worked in the first Subway restaurant in 1965 to earn money to go to college. Now he and his franchise partners own more than 36,000 restaurants in 85 countries.
  • 14. Start Small Finish Big By Fred DeLuca & John Hayes 15 Key Lessons to Start – and Run – Your Own Successful Business
  • 15. Two Men And A Truck – 1985 to 2012 Started by two brothers in high school with $350 and one truck, now 200+ locations across the U.S. and development rights in a number of foreign countries.
  • 16. Started business in 1950 selling coffee and donuts off the back of a catering truck in factory parking lots. Now more than 9,000 locations world-wide. Bill Rosenberg, founder of Dunkin’ Donuts, with his book Time To Make The Donuts
  • 17. For more information: John Reynolds jreynolds@franchise.org IFA website: www.franchise.org

Editor's Notes

  1. SOME EXAMPLES OF WHY FRANCHISING IS SUCH A POWERFUL MARKETING SYSTEM – WAY OF DOING BUSINESS --