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WealthEngine's Embry-Riddle Aeronautical University Case Study

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Embry-Riddle's investment in WealthEngine resulted in almost doubling their average gift size and decreasing their cost per dollar raised by half.

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WealthEngine's Embry-Riddle Aeronautical University Case Study

  1. 1. CASE STUDY EMBRY-RIDDLE AERONAUTICAL UNIVERSITY
  2. 2. Full-lifecycle fundraising solution and consulting to review and recalibrate annual giving for increased average gift size and decreased cost per dollar raised.
  3. 3. Embry-Riddle Aeronautical University is the world’s largest and most respected university specializing in aviation and aerospace. Their mission is to teach the science, practice, and business of aviation and aerospace, preparing students for productive careers and leadership roles in service around the world.
  4. 4. WHEN CHOOSING A DATA INTELLIGENCE SAAS VENDOR, IT’S IMPORTANT TO EVALUATE THE TOTAL VALUE. Embry-Riddle’s Annual Giving team reached out to four vendors as part of their selection process. They chose WealthEngine based on ⟩ Bestvalueforthepricebasedon solutionoffered ⟩ Thequalityofdatabasedon runningtestfiles ⟩ Levelofsubjectmatterexpertise acrossthededicatedprofessional services team BEST VALUE SUBJECT MATTER EXPERTISE DATA QUALITY
  5. 5. WHEN EMBRY-RIDDLE STARTED WORKING WITH WEALTHENGINE, THEY HAD 80,000 ALUMNI, WITH 2% GIVING PARTICIPATION THEIR CHALLENGE? To determine how to increase engagement and increase the number of gifts received. Ifyoudon’t haveaclear pictureof whereyourgiftsare comingfrom,you’re missingouton opportunities.
  6. 6. Working with WE, the Annual Giving team was able to: ⟩ Validatethat 90%oftotalgifts camefrom5individuals ⟩ Identifyandsegmentuniverseto enablegiftsolicitationsinthe $20K-$50Kgiftrange ⟩ Increaseaveragegiftfrom $84to$158 ⟩ Decreasecostper$1raisedfrom $0.66to$0.44 YOURDATABASEIS MORETHANALISTOF NAMES.IT’SFULLOF INSIGHTS.WEHELPS YOUREALIZETHEM. $84 $158 INCREASED AVERAGE GIFT DECREASED COST PER $1 RAISED 66¢ 44¢
  7. 7. TO REALLY TRANSFORM YOUR FUNDRAISING, YOU NEED TO GO BEYOND WEALTH SCREENING. Embry-Riddle’s initial investment includes: ⟩ WealthScreening ⟩ SmartSegmentoverlay ⟩ LikelihoodtoGiveModeling ⟩ WEPlatformAccessforextended fundraisingteam. Resultingin: ⟩ Actionableinsightsfordirectmail, e-solicitationandmajorgiftportfolios IdentificationofTop150Donors ⟩ AccesstoWE platformempowering majorgiftofficerstouseP2Gscores toorganizeportfolios.
  8. 8. Working with the consulting team was like having another person on staff. With their help, we now know who to ask, what to ask and how to ask. When Yoon Choi, Director Annual Giving at Embry- Riddle, partners with WealthEngine, she has a dedicated WE consultant helping her to apply the data modeling and analytics outcomes directly to tactically achieving her goals. WHAT IF YOU HAD A TRUSTED ADVISOR EVERY STEP OF THE WAY? - YOON CHOI, DIRECTOR OF ANNUAL GIVING, EMBRY-RIDDLE AERONAUTICAL UNIVERSITY
  9. 9. - YOON CHOI, DIRECTOR OF ANNUAL GIVING, EMBRY-RIDDLE AERONAUTICAL UNIVERSITY By investing in WealthEngine, Embry-Riddle’s not just investing in prospect research. They’re investing in strategic direction. Do it. If you have the budget, work with WealthEngine. Data is such a huge part of fundraising success and too many people discount it. Without the insights, it’s just a shot in the dark. HOW YOU SPEND YOUR BUDGET DETERMINES YOUR OVERALL SUCCESS. WHY SHOULD YOU INVEST IN DATA ANALYTICS?
  10. 10. Embry-Riddle is one of many universities who depend on WealthEngine to find, engage, and reach their students’ families, alumni and communities. Are you ready to reach yours? 4330 East West Highway Bethesda, MD 20814 800.933.4446 info@wealthengine.com www.wealthengine.com

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