Nightriders Programme 1 Week 2 24/02/14
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Special thanks to Vincenzo Di Maria for sharing the slides from his service design summer school at Central St. Martins
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Nightriders Programme 1 Week 2 24/02/14
- 1. NIGHTRIDERS | PROGRAMME 1 | WEEK 2 | 24/02/14
- 2. WELCOME NIGHTRIDERS | PROGRAMME 1 | WEEK 1 | 17/02/14
- 3. >NOW< WHERE YOU ARE You know: Who. What. Why. Where. When.How Top 3 goals You are: Part of facebook group On twitter You have: Read TiSDT and Lean Start up Watched Amanda Palmer’s ted talk
- 4. >WEEK ONE< LAUNCH ‘My Top Three Goals’ tool Read: This is Service Design Thinking by Marc Stickdorn Watch: TED Talk Amanda Palmer the art of asking Do: WWWWWH Tool What skills do the other Nightrider’s have that I can learn from? What do I want to get out of these 8 weeks? How can I manage my time most effectively in the 8 weeks to get the most of out of this?
- 5. >WEEK TWO< YOUR IDEA & SERVICE DESIGN Basic Service Design Methods Read: Business Model Canvas Book Watch: TED talk on Candy Chang Do: ‘My idea in the wild’ and capture it How does this idea actually work? What is this? a hobby? a business? a high growth start up? Who are my users and how can I engage them? What is the journey of engaging with my idea?
- 6. >WEEK THREE< BUSINESS MODEL CANVAS Business Model Canvas Tool Read: Maximise your potential Watch: Do lecture: Swiss Miss on ‘Trust breeds Magic’ Do: What do you want to be when you grow up What do all these models mean and what one works for me? What is the basic business model(s) behind my idea? What is the most low cost and low risk way I can test this?
- 9. #SDXmas from Service Design to Designing Services Vincenzo Di Maria [commonground] @cmngrd
- 11. #SDXmas
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- 13. Tube map 1 Chesham 9 Chalfont & Latimer Amersham #SDXmas 2 8 Watford Rickmansworth Uxbridge B Stanmore Harrow & Wealdstone Canons Park North Harrow West Harrow South Harrow Kenton Northwick Park Kingsbury Golders Green Sudbury Hill Neasden Wembley Park Northolt Harlesden Kensal Green Alperton Queen’s Park Greenford Kilburn High Road Kilburn Park Maida Vale Warwick Avenue Westbourne Park Park Royal Ladbroke Grove East Acton Ealing Broadway West Acton 3 North Acton Acton Central Ealing Common South Acton D Northfields Boston Manor Acton Town Chiswick Park Shepherd’s Bush Market 2 Goldhawk Road Turnham Stamford Ravenscourt Brook Park Green West Kensington Hounslow East 2 Kew Gardens Hounslow Central Richmond 4 Heathrow Terminals 1, 2, 3 Heathrow Terminal 5 5 3 Fulham Broadway Parsons Green Mornington Crescent High Street Kensington Gloucester Road Earl’s Court Bank Covent Garden Cannon Street Mansion House Charing Cross Fenchurch Street Blackfriars Imperial Wharf Vauxhall Southfields Rotherhithe London Bridge Bermondsey 2 Clapham North New Cross Gate Colliers Wood Morden 3 4 Blackwall Stockwell Prince Regent West Silvertown -------Wate D Royal Albert Pontoon Dock Cyprus London City Airport 2 -------- Gallions Reach for The O2 Key Beckton King George V 3 Woolwich Arsenal E Greenwich 4 Lewisham Penge West Anerley 3 4 Crystal Palace F Norwood Junction 5 West Croydon This diagram is an evolution of the original design conceived in 1931 by Harry Beck Correct at time of going to print, August 2011 5 6 7 -------West Beckton Park North Greenwich Sydenham Brixton 4 3 Custom House for ExCeL Elverson Road Forest Hill -------Turnh -------Victo East India Deptford Bridge Honor Oak Park Balham South Wimbledon New Cross Brockley Kennington Clapham South Tooting Broadway Canning Town Royal Victoria All Saints Cutty Sark for Maritime Greenwich Elephant & Castle C Upton Park Star Lane Island Gardens Borough Clapham Common Tooting Bec Crossharbour -------Totte Cou Barking Langdon Park Heron Quays Mudchute Lambeth North Becontree Upney West Ham Devons Road Canary Wharf Canada Water -------Houn Plaistow Bromleyby-Bow Poplar Elm Park East Ham Abbey Road -------Cann -------Hero Dagenham Heathway Woodgrange Park West India Quay Wapping Southwark Oval Clapham Junction Wimbledon Park 2 Tower Gateway South Quay 1 Pimlico Wimbledon 1 Limehouse River Thames Temple Embankment 2 Westferry Shadwell Surrey Quays East Putney Transport for London Whitechapel Aldgate Tower Hill Monument Stepney Green Waterloo Putney Bridge F Aldgate East Dagenham East Wanstead Park Mile End B Hornchurch Stratford Bow Church 1 St. Paul’s Holborn Upminster Bridge Leyton Bow Road Moorgate Upminster Leytonstone High Road Pudding Mill Lane Shoreditch High Street -------Cana Gants Hill Stratford High Street Bethnal Green Liverpool Street Chancery Lane Westminster Sloane Square South Kensington Hoxton -------Camd Barkingside Wanstead Hackney Wick 2 Haggerston Leicester Square St. James’s Park Hackney Central -------Black Newbury Park Leyton Midland Road 3 A Fairlop Leytonstone Stratford International Homerton Barbican Piccadilly Circus Victoria Canonbury Dalston Junction Farringdon Russell Square Green Park Knightsbridge Dalston Kingsland Old Street Euston Square Tottenham Court Road Marble Arch 1 Caledonian Road & Barnsbury King’s Cross St. Pancras Goodge Street Oxford Circus Hyde Park Corner Highbury & Islington 5 Redbridge Walthamstow Central Walthamstow Queen’s Road Holloway Road Caledonian Road Snaresbrook Blackhorse Road Tottenham Hale Finsbury Park Angel Regent’s Park Bond Street South Tottenham Euston Warren Street Lancaster Gate Queensway Holland Park Barons Court Hammersmith Great Portland Street Baker Street West Brompton Hatton Cross Heathrow Terminal 4 Notting Hill Gate Kensington (Olympia) Gunnersbury E Edgware Marylebone Road Seven Sisters Upper Holloway Camden Road Camden Town Bayswater Shepherd’s Bush White City Wood Lane Osterley Hounslow West St. John’s Wood Edgware Road Latimer Road North Ealing South Ealing Swiss Cottage South Hampstead Royal Oak Hanger Lane 65 4 Paddington 2 Finchley Road Manor House Arsenal 4 South Woodford Crouch Hill Kentish Town Chalk Farm West Hampstead Brondesbury Harringay Green Lanes Grange Hill Chigwell Hainault Woodford Wood Green Tufnell Park Kentish Town West Belsize Park Kilburn Brondesbury Park Kensal Rise Willesden Junction Perivale Finchley Road & Frognal Willesden Green Arnos Grove Bounds Green Archway Hampstead Heath Roding Valley Turnpike Lane Highgate Gospel Oak Buckhurst Hill Southgate West Finchley 6 Debden Loughton Oakwood Finchley Central Hampstead Dollis Hill Stonebridge Park Mill Hill East Ch Bank Cockfosters Woodside Park 3 Brent Cross South Kenton Wembley Central C High Barnet East Finchley Hendon Central 9 Theydon Bois Colindale Queensbury Preston Road North Wembley Sudbury Town Burnt Oak 8 Epping 4 Edgware Headstone Lane Harrowon-the-Hill 7 Totteridge & Whetstone Hatch End Pinner Rayners Lane South Ruislip 5 6 Carpenders Park Eastcote Ruislip Gardens 5 Bushey Ruislip Manor Ickenham 8 7 6 Watford High Street Northwood Northwood Hills Ruislip Hillingdon 7 Moor Park West Ruislip 4 Watford Junction Croxley Chorleywood A 3 Special fares apply 8 9
- 14. #SDXmas
- 20. #SDXmas design as iterative & creative problem solving process
- 21. #SDXmas Tool: something used in the performance of an operation; an instrument. ! Method: is a way of doing or approaching something, especially in a systematic replicable way. ! Methodology: is a system or collection of methods used in a particular area of study. ! Process: is a series of actions or steps taken in order to achieve desired outcomes. ! Mindset: a mental attitude or disposition that predetermines a person's responses to and interpretations of situations.
- 23. #SDXmas “Any activity or benefit that one party can give to another, that is essentially intangible and does not result in the ownership of anything” ! Philip Kotler “Services are also performances - choreographed interactions manufactured at the point of delivery - the visible front-end of a process that co-produces value, utility, satisfaction, and delight.” ! Christopher Alexander, The Nature of Order
- 24. #SDXmas
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- 28. #SDXmas Nobody likes bad service
- 29. #SDXmas
- 30. #SDXmas What happens when things go wrong?
- 32. #SDXmas Would you pay for it?
- 33. #SDXmas
- 35. #SDXmas service design co-design prototypes touch points painpoints analysis stakeholders design thinking user journey maps user experience design socially responsive design design led transformation service blueprints
- 36. #SDXmas 5 principles of Service Design: ! 1. user-centred (it’s all about people) 2. co-creative (design with not just for) 3. sequencing (sequence of correlated actions) 4. evidencing (physical touchpoints interaction) 5. holistic (considering the service context) [this is service design thinking]
- 37. #SDXmas Design brings value for money! Designing Demand: Make design deliver lasting success for your business Every £100 a business spends on design increases turnover by £225. Provided by Public Services by Design Transforming services ng through expert mentori .uk/publicsector www.designcouncil.org It is estimated that for every £1 spent through the PSbD programme, £26 has been saved.
- 38. #SDXmas
- 39. #SDXmas Public services: opportunity or necessity? 1.5 million staff The largest employer in Europe
- 40. #SDXmas ?
- 41. #SDXmas ?
- 43. #SDXmas this course will not make you a designer =
- 44. #SDXmas It’s about design takeaways and learning outcomes #1 Be people centred #4 Co-create #2 Explore many ideas #3 Visualise your thinking #5 Prototype your ideas #6 Use system thinking
- 46. #SDXmas
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- 67. tools
- 68. journey map
- 73. persona
- 78. storyboard
- 81. prototyping
- 93. NIGHTRIDERS | PROGRAMME 1 | WEEK 2 | 24/02/14