We Are Social's Digital Statshot 001

We Are Social Italia
We Are Social ItaliaWe Are Social Italia
We Are Social http://wearesocial.it • @wearesocialit
DIGITAL STATSHOT 001
SIMON KEMP • WE ARE SOCIAL • 10 OTTOBRE 2014
LO SCENARIO DIGITIAL MONDIALE, IN BREVE
we
are
social
We Are Social http://wearesocial.it • @wearesocialit
UTENTI INTERNET
ATTIVI
POPOLAZIONE
TOTALE
ACCOUNT SOCIAL
MEDIA ATTIVI
UTENTI MOBILE
UNICI ATTIVI
ACCOUNT SOCIAL
MOBILE ATTIVI
GLOBAL DIGITAL STATISTICS
2.986
MILIARDI
1.589
MILIARDI
2.016
MILIARDI
3.600
MILIARDI
7.266
MILIARDI
OTT
2014
PENETRAZIONE: 50%
NB: UTENTI MOBILE ATTIVI UNICI
PENETRAZIONE: 28%
NB: ACCOUNT UNICI,
NON UTENTI UNICI
PENETRAZIONE: 22%
NB: ACCOUNT UNICI,
NON UTENTI UNICI
URBANIZZAZIONE: 53%
NB: POPOLAZIONE TOTALE,
INCLUSI BAMBINI
PENETRAZIONE: 41%
NB: UTENTI INTERNET CHE ACCEDONO
DA CONNESSIONI FISSE
• FONTE: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
We Are Social http://wearesocial.it • @wearesocialit
UTENTI ATTIVI PER PIATTAFORMA
OCT
2014
• FONTE: latest company press releases, correct as at 09 October 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
ACCOUNT CHE SI SONO LOGGATI ALMENO UNA VOLTA DURANTE L’ULTIMO MESE (IN MILIONI)
1,320
829
645
600
438
343
300
271
230
220
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT
WEIBO
We Are Social http://wearesocial.it • @wearesocialit
WECHAT
& WEIXINWHATSAPP
FACEBOOK
MESSENGER KAKAOTALK LINE
CHAT APPS: UTENTI
ATTIVI AL MESE REGISTRATI
600
MILIONI
438
MILIONI
200
MILIONI
50
MILIONI
490
MILIONI
OCT
2014
• FONTE: latest company press releases, correct as at 09 October 2014
We Are Social http://wearesocial.it • @wearesocialit
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: UTENTI vs. CONNESSIONI
CONNESSIONI
MOBILE ATTIVE
(GLOBAL)
UTENTI ATTIVI UNICI
MOBILE
(GLOBAL)
CONNESSIONI
MOBILE ATTIVE
(GLOBAL)
UTENTI ATTIVI UNICI
MOBILE
(GLOBAL)
OCT
2014
• FONTE: GSMA Intelligence, 09 Oct 2014; Ericsson Mobility Report, August 14
3.600
MILIARDI
7.230
MILIARDI
4.600
MILIARDI
6.800
MILIARDI
We Are Social http://wearesocial.it • @wearesocialit
WE ARE SOCIAL È UNA CONVERSATION AGENCY CON UFFICI A
MILANO, NEW YORK, LONDRA, PARIGI, MONACO DI BAVIERA,
SINGAPORE, SIDNEY E SAN PAOLO.
AIUTIAMO LE MARCHE AD ASCOLTARE E COMPRENDERE LE
CONVERSAZIONI CHE HANNO LUOGO SUI SOCIAL MEDIA PER
POTERVI PRENDERE PARTE IN MODO ATTIVO E RILEVANTE.
STIAMO LAVORANDO CON ALCUNE DELLE MARCHE PIÙ BRILLANTI AL
MONDO, COME ADIDAS, BMW, HEINZ, LVMH, NESTLÉ E UNILEVER
SE VUOI CONOSCERCI MEGLIO O LAVORARE CON NOI PUOI
CHIAMARCI AL+39 02 3655 1868, O SCRIVERCI A
PARLACONNOI@WEARESOCIAL.IT.
VIENI A TROVARCI SU WEARESOCIAL.IT
We Are Social http://wearesocial.it • @wearesocialit
WE ARE SOCIAL ITALIA
@WEARESOCIALIT
PARLACONNOI@WEARESOCIAL.IT
+39 02 3655 1868
HTTP://WEARESOCIAL.IT
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We Are Social's Digital Statshot 001

  • 1. We Are Social http://wearesocial.it • @wearesocialit DIGITAL STATSHOT 001 SIMON KEMP • WE ARE SOCIAL • 10 OTTOBRE 2014 LO SCENARIO DIGITIAL MONDIALE, IN BREVE we are social
  • 2. We Are Social http://wearesocial.it • @wearesocialit UTENTI INTERNET ATTIVI POPOLAZIONE TOTALE ACCOUNT SOCIAL MEDIA ATTIVI UTENTI MOBILE UNICI ATTIVI ACCOUNT SOCIAL MOBILE ATTIVI GLOBAL DIGITAL STATISTICS 2.986 MILIARDI 1.589 MILIARDI 2.016 MILIARDI 3.600 MILIARDI 7.266 MILIARDI OTT 2014 PENETRAZIONE: 50% NB: UTENTI MOBILE ATTIVI UNICI PENETRAZIONE: 28% NB: ACCOUNT UNICI, NON UTENTI UNICI PENETRAZIONE: 22% NB: ACCOUNT UNICI, NON UTENTI UNICI URBANIZZAZIONE: 53% NB: POPOLAZIONE TOTALE, INCLUSI BAMBINI PENETRAZIONE: 41% NB: UTENTI INTERNET CHE ACCEDONO DA CONNESSIONI FISSE • FONTE: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
  • 3. We Are Social http://wearesocial.it • @wearesocialit UTENTI ATTIVI PER PIATTAFORMA OCT 2014 • FONTE: latest company press releases, correct as at 09 October 2014 SOCIAL NETWORK MESSENGER / CHAT APP ACCOUNT CHE SI SONO LOGGATI ALMENO UNA VOLTA DURANTE L’ULTIMO MESE (IN MILIONI) 1,320 829 645 600 438 343 300 271 230 220 FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • 4. We Are Social http://wearesocial.it • @wearesocialit WECHAT & WEIXINWHATSAPP FACEBOOK MESSENGER KAKAOTALK LINE CHAT APPS: UTENTI ATTIVI AL MESE REGISTRATI 600 MILIONI 438 MILIONI 200 MILIONI 50 MILIONI 490 MILIONI OCT 2014 • FONTE: latest company press releases, correct as at 09 October 2014
  • 5. We Are Social http://wearesocial.it • @wearesocialit GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: UTENTI vs. CONNESSIONI CONNESSIONI MOBILE ATTIVE (GLOBAL) UTENTI ATTIVI UNICI MOBILE (GLOBAL) CONNESSIONI MOBILE ATTIVE (GLOBAL) UTENTI ATTIVI UNICI MOBILE (GLOBAL) OCT 2014 • FONTE: GSMA Intelligence, 09 Oct 2014; Ericsson Mobility Report, August 14 3.600 MILIARDI 7.230 MILIARDI 4.600 MILIARDI 6.800 MILIARDI
  • 6. We Are Social http://wearesocial.it • @wearesocialit WE ARE SOCIAL È UNA CONVERSATION AGENCY CON UFFICI A MILANO, NEW YORK, LONDRA, PARIGI, MONACO DI BAVIERA, SINGAPORE, SIDNEY E SAN PAOLO. AIUTIAMO LE MARCHE AD ASCOLTARE E COMPRENDERE LE CONVERSAZIONI CHE HANNO LUOGO SUI SOCIAL MEDIA PER POTERVI PRENDERE PARTE IN MODO ATTIVO E RILEVANTE. STIAMO LAVORANDO CON ALCUNE DELLE MARCHE PIÙ BRILLANTI AL MONDO, COME ADIDAS, BMW, HEINZ, LVMH, NESTLÉ E UNILEVER SE VUOI CONOSCERCI MEGLIO O LAVORARE CON NOI PUOI CHIAMARCI AL+39 02 3655 1868, O SCRIVERCI A PARLACONNOI@WEARESOCIAL.IT. VIENI A TROVARCI SU WEARESOCIAL.IT
  • 7. We Are Social http://wearesocial.it • @wearesocialit WE ARE SOCIAL ITALIA @WEARESOCIALIT PARLACONNOI@WEARESOCIAL.IT +39 02 3655 1868 HTTP://WEARESOCIAL.IT