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@wearesocialsg • 56 ACTIVE M-COMMERCE Digital in 2016

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@wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED]
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
13%
12%
SOUTHKOREA
UAE
CHINA
HONGKONG
THAILAND
MALAYSIA
SINGAPORE
SPAIN
UK
USA
TURKEY
ARGENTINA
SAUDIARABIA
ITALY
VIETNAM
BRAZIL
GERMANY
INDONESIA
POLAND
AUSTRALIA
PHILIPPINES
CANADA
INDIA
MEXICO
FRANCE
RUSSIA
JAPAN
SOUTHAFRICA

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