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We Are Social @wearesocialsg • Digital, Social & Mobile in 2015

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We Are Social @wearesocialsg • 166
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
60.8
URBANISATION: 68%
36.6
PENETRATION: 60%
28.0
PENETRATION: 46%
82.3
vs. POPULATION: 135%
22.0
PENETRATION: 36%
DIGITAL IN ITALY

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