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awree social 
DIGITAL STATSHOT 002 
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS 
SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 20...
GLOBAL DIGITAL STATISTICS 
ACTIVE 
INTERNET USERS 
NOV 
2014 
TOTAL WORLD 
POPULATION 
ACTIVE SOCIAL 
MEDIA ACCOUNTS 
ACTI...
NOV ACTIVE USERS BY SOCIAL PLATFORM 
2014 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORT...
CHAT APPS: ACTIVE USER NUMBERS 
NOV 
2014 
WHATSAPP 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-...
MOBILE: USERS vs. CONNECTIONS 
NOV 
2014 
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA 
ACTIVE MOBILE 
CONNECTIONS...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN S...
WE ARE SOCIAL 
SIMON KEMP, REGIONAL MANAGING PARTNER 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARE...
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We Are Social's Digital Statshot 002

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This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. This month, we're very excited to report that global internet users have now passed the 3 billion mark. You'll find more in-depth numbers in our complete Social, Digital and Mobile reports at http://wearesocial.sg

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We Are Social's Digital Statshot 002

  1. awree social DIGITAL STATSHOT 002 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
  2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS NOV 2014 TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.001 BILLION 1.639 BILLION 2.046 BILLION 3.614 BILLION 7.272 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
  3. NOV ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 03 November 2014 1,350 ! 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 284 ! 230 ! 200 ! 200 ! 200 ! 186 ! 170 ! 157 ! 105 ! 100 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ SKYPE TWITTER TUMBLR FACEBOOK MESSENGER INSTAGRAM BAIDU TIEBA LINKEDIN LINE SINA WEIBO VIBER VKONTAKTE SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
  4. CHAT APPS: ACTIVE USER NUMBERS NOV 2014 WHATSAPP BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION VIBER 105 MILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 03 November 2014 KAKAOTALK 50 MILLION
  5. MOBILE: USERS vs. CONNECTIONS NOV 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.614 BILLION 7.267 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14 6.800 BILLION
  6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social http://wearesocial.sg • @wearesocialsg
  7. WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social http://wearesocial.sg • @wearesocialsg

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