Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Running effective promotions on mobile
1. RUNNING EFFECTIVE
PROMOTIONS ON MOBILE
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20/12/13
2. A BIT OF BACKGROUND
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3. WHAT IS MOBILE MARKETING?
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4. HOW TIMES HAVE CHANGED…
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5. LEAN FORWARD VS LEAN BACK
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7. GRAIN OF DIRT TO BUILD MARKETING PEARL AROUND
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8. MARKETING SPEND ON MOBILE
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9. MULTIPLE WAYS TO REACH YOUR ‘MOBILE’ AUDIENCE
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Imbedded into
packaging…or DM
packs?
Voice commands
Ring back tones –
brand sponsorship
10. YOUNGER AUDIENCE = HIGHER EXPECTATIONS
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Interestingly, according to IBM & CMO study, the average age of CMOs is around 50
11. STAYING CONSUMER-CENTRIC IS KEY
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12. THE FUTURE OF COMMUTER SHOPPING?…
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20. 43% OF ‘MOBILE’ OWNERS HAVE SHOWROOMED
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21. ENCOURAGE MOBILE USE IN-STORE
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22. ADD VALUE TO CUSTOMER BEHAVIOUR
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24. QR CODES – THE GOOD…
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Activate the code and the
glass checks you in to
Foursquare, tweets about
your pint and/or updates
your Facebook status.