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El universo detrás de la descarga de una app móvil - FICOD 2014

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Con motivo de la celebración de FICOD 2014, nuestro compañero Ramiro Sirvent realizó una presentación analizando el mundo de la descarga de apps e introduciendo AppBurn, la herramienta que acaba de lanzar iBrands, una de las marcas del grupo VIKO

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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El universo detrás de la descarga de una app móvil - FICOD 2014

  1. 1. El Universo detrás de la descarga de una App Móvil
  2. 2. El primer grupo de marketing experto en eCommerce
  3. 3. AppBurn Make Your App Hot! Ramiro Sirvent @ramirosir
  4. 4. El universo detrás de la descarga de una App Móvil 1 Mundo Mobile 2 España Mobile 3 El Universo detrás… App Marketing Integración en canales anunciante Plan Medios Mobile
  5. 5. 1 Mundo Mobile
  6. 6. Mundo Mobile Mar tin Cooper-Motorola Dyna Tac Second world war
  7. 7. Mundo Mobile
  8. 8. Mundo Mobile
  9. 9. Mundo Mobile
  10. 10. Mundo Mobile
  11. 11. Mundo Mobile
  12. 12. Mundo Mobile
  13. 13. Mundo Mobile “eBay says that they expect to transact $10 billion in mobile in 2012” “Ebay has revised its global mCommerce forecast, predicting that it will generate almost $5bn worth of sales volume 2011” “Bay Inc. claims it generated close to $2 billion in global mobile sales in 2010” “2009, generating nearly $850 million in GMV”
  14. 14. Mundo Mobile
  15. 15. Mundo Mobile
  16. 16. Mundo Mobile
  17. 17. 2España Mobile
  18. 18. Penetración Habitantes 47 MM SmartPhones Tablets 27,5 MM 7,3 MM Internet Internet móvil users 27 MM 22,5 MM App users Internautas compra Móvil 22 MM 25% Líneas Móviles 52 MM
  19. 19. España es el tercer país de Europa en compras desde dispositivos móviles SPAIN #3
  20. 20. Inversión Marketing Mobile - Publicidad Marketing mobile 105 MM Display Search 27,8 MM 12,1 MM Crecimiento 2012 47% Crecimiento S 2014 40% Publicidad Digital Mobile 40 MM
  21. 21. Cómo usamos entorno Móvil? Campaign - Offer Discount x x Show Offer
  22. 22. Cómo usamos entorno Móvil? x x Generación de Leads Category Opt-in ERnacnuke sAtpaps
  23. 23. 3El Universo detrás…
  24. 24. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  25. 25. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  26. 26. Y UNA VEZ QUE TENGO MI APP???
  27. 27. TU APP
  28. 28. El Universo detrás…
  29. 29. El Universo detrás…
  30. 30. El Universo detrás…
  31. 31. SDK Métricas APP
  32. 32. SDK SDK SDK Tracking Móvil Multiplataforma
  33. 33. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  34. 34. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  35. 35. Integración
  36. 36. Integración
  37. 37. Integración
  38. 38. Integración
  39. 39. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  40. 40. El Universo detrás… APP MARKETING INTEGRACION EN CANALES & MEDIOS ANUNCIANTE PLAN MEDIOS MOBILE
  41. 41. Plan Medios Mobile MOBILEAPPS MOBILEWEB ADNETWORKS EMAIL QRCODES MEDIAPRESS SOCIALMEDIA
  42. 42. Mensajería Móvil
  43. 43. Mensajería Whats App SMS x Push Notifications
  44. 44. Recomendadores de Apps
  45. 45. Recomendarores de Apps RockAppRoll Aptrappo x
  46. 46. Recomendarores de Apps
  47. 47. Emailing
  48. 48. Emailing
  49. 49. Redes Sociales
  50. 50. Redes Sociales
  51. 51. Buscadores
  52. 52. RAMIRO SIRVENT Buscadores SEM
  53. 53. Buscadores SEM
  54. 54. Display Mobile
  55. 55. Display Mobile
  56. 56. Display Mobile
  57. 57. Display Mobile 1. Un usuario se descarga la APP del anunciante. 2. El usuario interactúa con la APP. 4. Con un click el usuario vuelve a la APP, incrementándose las posibilidades de realizar la conversión. 3. Sale de la APP y navega por otras APPs/mobile sites en los que es reimpactado por una creatividad (la misma o diferente) de la campaña.
  58. 58. AppBurn Make Your App Hot!
  59. 59. What’s up? Human Technology Plataforma única para adquisición de usuarios con acceso a todas las fuentes de tráfico con el foco en el ROI de tu negocio.
  60. 60. Strategy Adquiriendo Usuarios Plan de medios personalizado Objetivo: App Downloads de calidad Optimización de ratios de conversión ! Fidelizando Clientes Generación de usuarios de calidad Incrementamos el engagement Alto ratios de recurrencia Traffic App Downloads Lead Nurturing Buyers / Users Loyal Users
  61. 61. Action Plan Acquisition Engagement Loyalty O B J E T I V O Generación de descargas de alta calidad Captación de usuarios & Branding Display retargeting A C C I Ó N Optimización de la inversión por calidad del usuario según ratio de conversión a transacción Alta segmentación por intereses, edad, sexo, localización, … Impacto en soportes externos a usuarios que disponen de la App S O P O R T E SEM + Display + Incentivated Display + Social Media + Promoted Display Retargeting
  62. 62. AppBurn Make Your App Hot! ramiro.sirvent@ibrands.net @ramirosir

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