8. At it’s core, social media is sharing
and conversation.
9. The Old Way – single way publishing
The New Way – conversation,
commenting, feedback, exchange,
information from multiple sources
10.
11. Outlets
SPGS setup a multi channelled strategy to
disseminate news about the flood.
Website To host ongoing information and be central contact
point for core messages
Facebook To direct community to information and host
discussion
Twitter To give real-time updates
Storify To aggregate our and many media sources for our
community
15. Engagement
St Paul’s Website – www.stpauls.nsw.edu.au
Average daily visitors* to website in January & February 2012
901.86
Average daily visitors* to website in during 28th Feb to 12th March
2475
Average daily pageviews* to website in January & February 2012
6874
Average daily pageviews * to website in during 28th Feb to 12th March
14071
Total visitors to flood2012 page
1967
Total homepage visitors
9563