This document provides usage statistics and advertising options for Facebook in Ireland. Over 850,000 Irish Facebook users are aged 18 and older, with over 50% using the site daily spending an average of 25 minutes. Standard ads can be placed on the home page or non-home pages and allow targeting and frequency caps. Engagement ads allow users to become fans of brands and generate stories. Facebook Pages provide branded presences while events integrate with Pages and also generate stories. The document concludes with examples of the growth and applications using the Facebook Platform.

1. Facebook
Developer Garage, Ireland
July 2, 2009

2. Facebook in Ireland - Update
863,000 30 day active users in total
845,000 are 18 and over
357,000 m ale
414,000 fem ale
Over 50% use site daily
Average tim spend 25m
e ins

3. S tandard Ads : Imag e
(ho me pag e )

4. S tandard Ads : Image (home page )
• epage placement
Hom
•
Above the fold
•
Adjacent to New Feed
s
•
Highly targetable
•
Frequency cap available

5. S tandard Ads : Imag e
(no n -ho me pag e )

6. S tandard Ads :
Image (non-home page )
•
Right side of all pages (except
homepage)
•
Above the fold
•
Highly targetable
•
Frequency cap available

7. Eng ag e me nt Ads : Fan

8. Engage me nt Ads : Fan
• epage placement
Hom
•
Above the fold
•
Adjacent to New Feed
s
•
Users can becom a fan of your brand
e
on Facebook within the ad
•
Actions taken within ad unit can
generate New Feed stories
s
•
Highly targetable
•
Frequency cap available

9. Fac e bo o k Pag e s

10. Face book Page s
•
Branded presence on Facebook
•
Integrated Facebook features including
w photos, videos, events, discussion
all,
boards, etc.
•
Actions taken on Pages can generate
New Feed stories
s
• municate w consumers via
Com ith
integrated messaging tool

11. Eve nts

12. Eve nts
•
Popular user tool
•
Easy integration w Facebook Pages
ith
•
Actions taken w ithin events can
generate New Feed stories
s

13. Initial contact w your custom
ith er Build relationships
You are now conne cte d with your cus tome r
Fan
Engagem Ad
ent
Pagfriends
Ad show w
s hich
es
Your ad appe ars on the home page Couponing
have also interacted Viral dis tribution
Sw the brand
weepstakes
ith
Promotions
Reach
Messaging
You can now
Custom Applications
inte ract with
the right people your Fans via Custom Brand Your Fan’s frie nds are
your Page Experiences notifie d on the ir home page
Am
your m
plify
essage
Updates
Engage
your customer Page
Inte raction

14. Evolution of Facebook Platform

15. Continued leadership in Platform
100
+
Fac e bo o k
Ve rifie d App
Launch Growth fbFund Connect Verified Apps Connect for
iPhone, xBox, …
M 2007
ay 2007 2008 2008 2009 2009

16. W re still grow rapidly
e’ ing
Over 350,000 active applications
Over 950,000 developers
Over 180 countries
10,000 applications have over 10,000 m onthly active users
100 applications have over 1 million monthly active users
Over 70% of Facebook users use Facebook Platform each m onth
Over 10,000 websites and applications
using Facebook Connect

17. Som Exam
e ples

18. Over 350,000 Facebook Applications

19. A m social w
ore eb

20. Facebook Connect for desktop

21. Facebook Connect for iPhone
Your teams
Live scores

22. (c) 2007 Facebook, Inc. or its licensors.
"Facebook" is a registered tradem of Facebook, Inc.. All rights reserved. 1.0
ark