The document discusses plans for a "Culture Channel" project to create an online platform for sharing cultural content across the North East region of England. It would involve an alliance of 10 major cultural organizations pooling their audiovisual resources. The goals are to better promote and distribute this content, engage wider audiences, and eventually generate revenue through advertising, sponsorship, and e-commerce opportunities on the platform. Several challenges are noted around rights issues, platform delivery, and balancing commercial aims with independent ownership of each organization's content. The proposal is made for expanding this locally into a true national "Culture Network" to give cultural organizations across the UK an easy-to-use shared platform to showcase and market their work online.

1. Mark Dobson
CEO Tyneside Cinema

2. NewcastleGateshead Cultural Venues
An alliance of 10 of Newcastle -
Gateshead’s leading building-based
cultural presenters
and producers

3. BALTIC Centre for Contemporary Art /
Centre for Life / Dance City / Live Theatre
/ Northern Stage / The Sage Gateshead /
Seven Stories / Theatre Royal / Tyne and
Wear Archives and Museums (TWAM) /
Tyneside Cinema

4. NGCV exists to maximise the artistic and
economic potential of the cultural sector
in the North East. It achieves this by
developing strategic and creative
initiatives, sharing practice and resources
and by being a strong collective voice.

5. NGCV and Culture Network
Digital / Public Engagement

6. Deliverable #1 July 2011
An alpha website for a cross-platform NGCV
‘Culture Channel’ populated with examples of
how archive moving image content and ‘news’
communications could engage the public

7. Deliverable #2 July 2011
A business plan for its potential future
development
A sneak preview of this work-in-progress

8. Andy Hudson
Founder & COO Broadband Computer Co

9. Changing media
• >16 Billion internet enabled devices will be
connected to the web by 2020
• Web enabled smart-phone devices ( inc tablets)
currently comprise 20% of the 3 billion mobile
devices
• Worldwide Market share is predicted to reach
50% within 3 years

10. More changing media
Youtube receives over 1 Billion hits per day.
Facebook has 500 million active users
if it were a country it would be 3rd after China and India
Twitter growth
2007- 5,000 per day
2008- 300,000 per day
2009- 2,500,000 per day
2010- 35,000,000 per day

11. Faster changing media
To reach an audience of 50 million took –
Radio - 38 years
TV - 13 years
Internet - 4 years
i-Pod - 3 years
Facebook - 2 years

12. Local media
Achieving conventional Local TV coverage is getting harder
SURVEY Results 5 random Days in April ’11 BBC Look North
MURDER 9%
CIVIC 14%
ROAD DEATH 11%
FIRE DEATH 3%
CRIME 6%
FOOTBALL 11%
WEATHER 14%
OTHER SPORT 14%
BUSINESS +ve 0%
BUSINESS –ve 11%
ENTERTAINMENT 0%
ARTS & CULTURE 3% ( 1 Children’s orchestre item!)

13. Local Priorities
Surely we deserve better than this ! …..…..

14. Culture Channel project - and Peter Pan
The wrong Kind of Pirate!
Need for a significant audio-visual connection
with the Customers

15. Culture Channel project
THE ARTS ORGANISATIONS IN OUR REGION EITHER ALREADY CREATE
AV MATERIAL OR HAVE THE CAPABILITY SO TO DO.
THE CURRENT DISTRIBUTION OF THIS MATERIAL IS HAPHAZARD
THROUGH CHANNELS SUCH AS:-
• Each Company’s Website
• The Company’s youtube channel
• Narrow-cast distribution on the premises

16. WHY IS THIS IMPORTANT ?
• Total failure of local AV media to support the arts
• Evolving IPTV and other Channel world
• Cross- marketing Value
• Build a creative archive
• Outlet for New Talent
• Customers have dramatic number of new Comms channels
Let’s make things easy for them with an AV one stop
Channel

17. REVENUES
• Downstream Revenue All platforms
1. ADVERTISING-
2. SPONSORSHIP
3. SUBSCRIPTION
4. VOD by Micro-payment from Archive
5. LIVE STREAMING
6. TICKET SALES and other e-commerce including
7. CLICK THROUGH and COMMISSIONABLE Sales….

18. The Requirement for the Venues
Easy CMS – must be operable by existing staff
Must provide added value
Be a driver of box office/Visitor traffic

19. The Requirement for the Venues
A Complete Review/ Preview facility
The Repository and source for Cultural Archive
A Commercial Platform

21. • ……………….And Back to MARK

22. Issues
Rights - ( e.g. MU, Equity)
Multi-platform delivery -Web /Mobile devices/IPTV
Commercialism - Translate customer interest into customer revenue
Cost of content - Creation of content using low skill in-house
enthusiasm and low cost technology
Cost of managing/ moderating/editorial control

23. ….And back to Andy

24. IMPORTANT
• The Operators/Venues
• Independent Ownership of their “space”
• Ability to use existing resources
• The Customer/User
• Easy to use / intuitive /homogeneous
• Efficient Up to date Search function

25. NGCV
Commercial
Culture Venues

26. A CULTURE NETWORK ?

27. A True National Culture Network
MULTI PLATFORM
ABLE TO ADAPT TO AS YET UNKNOWN
MEANS OF DELIVERY
AS SOON AS THEY DEVELOP

28. A True National Culture Network
A Complete National Review/ Preview facility
The National Cultural Archive
A Commercial Platform

29. Culture Network –For the operators
Easy CMS – must be operable by existing staff
Must provide added value
Be a driver of box office/Visitor traffic

30. Culture Network –For the Customers
Secure , reliable and up-to-date
Universal “look and feel”
Easy GUI – Intuitive Easy Search functionality

32. WHAT’S NEEDED?
FUNDS – WORK WITH NGCV
To wring out the spec and create a public facing pilot
QUICK DECISIONS
COMMITMENT FROM THE KEY PARTIES

33. WHEN COULD CULTURE NETWORK BE READY ?