Things to plan, determine, and implement before launching a business blog.

1. 8 Things to
Do Before
Starting a
Business Blog

2. 1. Figure Out Why You Are Blogging
● What's your hope/goal/mission?
● How will you know you've achieved it?
● What will success look like?
Examples:
Our goal is to attract 500 new targeted visits per
day to our website using the blog.

3. 2. Figure Out Who Your Target Reader Is
● Demographics
● Online habits
● Interest levels in blogs/online news, etc.
● How/where can they be found?

4. 3. Determine Your Blog Marketing Strategy
● How will you get your blog in front of your
readers?
● What is your budget – money and time?
● Paid promotions/ads?
● Can you tie the blog launch into a campaign?
● How will you kick it off?

5. 4. Assign Ownership
● Who will maintain the blog?
● Who will do the writing?
● Who will do the publishing?
● Who will manage the community that develops
there?

6. 5. Create an Editorial Calendar
● Plan the post topics as well as publishing
frequency
● Leave time for necessary research, interviews,
or finding associated media
● Tie the editorial calendar to company or
industry events

7. 6. Set Up Promotional Tools
● Setup email marketing system for follow-up
● Update marketing materials
● Setup SlideShare, Flickr, and YouTube (or other
services) for media sharing
● Setup social bookmarking accounts
● Plan for syndication through LinkedIn or other social
networking sites

8. 7. Create a Takeaway
● Develop content that can be distributed as a
PDF or a video, infographic, or slideshow
● Offer this to blog subscribers or members in
exchange for opt-in
● Write 1 sentence about the takeaway to use in
signatures and author bio areas

9. 8. Meet with Design & Dev Teams
● Meet with a design and technical team to
develop your blog and social media platforms
● Keep branding consistent across platforms
● Communicate desired engagement and sharing
goals to the teams
● Walk through the user experience to ensure it's
what you want for your readers

10. Contact Information
● Tia Peterson, Principal and Founder
● Webbed Ink, Inc. (www.webbedinkinc.com)
● LinkedIn (www.linkedin.com/company/webbed-ink-inc.)
● Twitter (www.twitter.com/webbedinkinc)
● Phone (520.261.9714)
● Email (tiapeterson@webbedinkinc.com)