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SEO in 15 Minutes at Netsmart Connections

Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

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SEO in 15 Minutes at Netsmart Connections

  1. 1. SEO in Fifteen MinutesNetsmart Connections<br />
  2. 2. Organic vs Paid<br />
  3. 3. Universal, Personal, Social Search<br />
  4. 4. Elements of SEO<br />Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.<br />
  5. 5. Importance vs Relevance<br />
  6. 6. Both is Better!<br />
  7. 7. Most Important to Search Engines<br />Factors Impacting the Importance and Relevance of a Web site<br />On Page <br />Keywords<br />Title tags<br />Headers<br />Links on the page – anchor text<br />Volume of content<br />Freshness of content<br /><ul><li>Crawlability</li></ul>Easy navigation<br />Accessible content<br />Sitemaps<br />Off Page<br />Inbound links to the site<br />Age of domain<br />Voodoo<br />
  8. 8. Search is Ever Changing<br />Google crawls and updates its index every day<br />The index is in “everflux” meaning that small changes are always being made as site’s content, credibility and accessibility change<br />An algorithm update is a change to the fundamental scoring system<br />
  9. 9. Elements of the Google’s Data<br />PageRank<br />Indexing<br />Inlinks<br />
  10. 10. According to Google<br />Search engines should do three things:<br />Crawl a lot of web pages<br />Index those pages and determine their credibility<br />Rank the most relevant pages for searchers fast<br />
  11. 11. Wikipedia<br />
  12. 12. The Bottom Line<br />Provide really good content<br />Be descriptive<br />Keep pages light, fast loading and clean<br />Make sites accessible to crawlers<br />Develop a solid social media presence<br />Make it easy for people to link to you<br />
  13. 13. The Don’t List<br />Don’t try to trick crawlers or people<br />Don’t buy or trade for irrelevant links<br />Don’t try to automate or fake credibility<br />Don’t rely solely (or primarily) on repurposed content<br />Don’t use social media just for search engine ranking<br />
  14. 14. Questions & Comments<br />Bill Balderaz<br /><br /><br />Twitter: @bbalderaz<br />