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A Fan Page is great as a collaborative communication tool, a place for anyone interested in or affiliated with Lifting Hopes to communicate. A Causes page is more focused on the fund raising aspect of Lifting Hopes. Donations can be taken online securely and easily. Both pages allow for a viral marketing outlet. Facebook users can set a “Favorite Cause” that all their fans see, and that links to the donation page. In addition, when someone becomes a fan of the Lifting Hopes page, that is posted to their Wall and to their friends “feeds.” This allows for word about Lifting Hopes to spread quickly on Facebook. Reserve your vanity URL! For example, we reserved www.facebook.com/liftinghopes. Ask someone here from Webbed Marketing how to do this.
Your blog should live in your marketing or communications department, not in IT. Use simple, standard technology to set up the blog and then focus on content. Use the blog to promote other aspects of your social media campaign. Link to your donation page, embed your training videos. Don’t forget to frequently and publicly thank your supporters.
Highlight each point in the slide, then recommend that each video is concluded with a screen that has the URL of the main web site listed and that in each video the speaker closes with something like “to follow me along my journey, visit my blog at blog.chapelhillhouse.org
Using sites like Twellow, WeFollow or Search.Twitter.com we can identify who we want to follow. Maybe it’s other families battling cancer or members of the media. Twitter also allows our followers to be connected with Lifting Hopes House in real time. For example, I may be Tweeting before and after a workout so that supporters continue to feel that connection with Lifting Hopes. And, long after my race is over the hope is that these followers will remain connected with Lifting Hopes. This real time relationship with supporters is something that couldn’t exist without social media.
Social Media for Community Service Organizations
Social Media for Community Service Organizations Bill Balderaz-Webbed Marketing
Engage Blogs are an excellent platform to generate content and promote an organization to a global audience
Engage A YouTube channel allows organizations to broadcast video from events and fundraisers
Engage Organizations can use Wikis to influence public perception and provide info about their mission
Engage Supporters can use photo sharing sites like Flickr to upload pictures showing their support
Monitor the Conversation It Starts and Ends with Listening
Monitor the Conversation Tools like NetVibes aggregate social media conversations
Monitor the Conversation RSS feeds like Google Reader allow you to collect updates from multiple blogs and send them to a single location
Monitor the Conversation Monitor news/blogs to see what other community service organizations and the general public are saying about important issues
Jane [email_address] Another win for the Columbus Region! Thanks, CNN Money, for listing Delaware County as one of the best places in the nation to find jobs. Monitor the Conversation Then, representatives from organizations can join the conversation!
Niche Groups Groups within social media circles existing to help promote Community Service organizations
Lifting Hopes “Pump and Run” Event <ul><li>Lifting Hopes is a group of volunteers that have come together to conduct events to benefit central Ohio charities </li></ul><ul><li>A pump and run is a unique alternative to a traditional 5K race </li></ul><ul><li>Participants bench press a percentage of their body weight to take time off their run </li></ul><ul><li>A 5k run follows, with 30 sec. deducted for each repetition </li></ul><ul><li>Prizes are awarded </li></ul><ul><li>All benefits go to the Make-A-Wish Foundation and Chapel Hill House </li></ul>
Using Social Media <ul><li>In order to reach out to the Central Ohio area, Lifting Hopes used social media </li></ul><ul><li>Initially building a network of “friends and friends of friends” to build momentum </li></ul><ul><li>Ultimately, the viral nature of social media should help reach a wide network in the central Ohio area and beyond </li></ul>
The Tools <ul><li>A Facebook Fan page to post news, photos, videos and information about Lifting Hopes </li></ul><ul><li>A press release publicized through Twitter and Facebook </li></ul><ul><li>A Twitter account to connect with individuals in Central Ohio, the media and families benefitting from Make-A-Wish </li></ul>
Using a Blog <ul><li>Tools like WordPress, TypePad and the “out of the box” blog software make set up and management easy </li></ul><ul><li>Posts will be made multiple times per week to keep the conversation active </li></ul><ul><li>Readers can subscribe to an RSS feed to be notified when new posts are made </li></ul><ul><li>Lifting Hopes used blogs to get the word out </li></ul>
Using Video <ul><li>Video introduces a personality that can be replicated in any other medium. </li></ul><ul><li>Use the video to set a highly personal tone, share stories of who your cause benefits </li></ul><ul><li>Using a YouTube or other video channel allows viewers to subscribe new videos, keeping you in front of your audience </li></ul>
Using Twitter <ul><li>Twitter allows us to follow highly targeted individuals, for example, the media or anyone interested in joining the battle against childhood cancer. </li></ul><ul><li>Allows for frequent real time updates </li></ul><ul><li>Meant to built long term relationships </li></ul>
Take Aways <ul><li>Social Media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money </li></ul><ul><li>Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people </li></ul><ul><li>Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising </li></ul>
For More Information <ul><li>@bbalderaz or www.webbedmarketing.com </li></ul>