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Social Media for Community Service Organizations Bill Balderaz-Webbed Marketing
Using Social Media A show of hands…
Using Social Media
Using Social Media Community Service Organizations use  social media to:
<ul><li>Initiating the Conversation </li></ul>Using Social Media
<ul><li>Engaging with Your Audiences </li></ul>Using Social Media
<ul><li>Monitoring the conversation </li></ul>Using Social Media
Using Social Media Initiate the conversation
Initiate the Conversation LinkedIn allows businesses and organizations to host discussions in their Groups – open for all ...
Initiate the Conversation The American Cancer Society uses Twitter to get the word out about their NFL Breast Cancer Aware...
Initiate the Conversation Columbus Chamber uses Facebook to inform people about the city’s growth and opportunities in Col...
Initiate the Conversation Invite conversation with your posts
Engage Providing New Content to Engage
Engage Blogs are an excellent platform to generate content and promote an organization to a global audience
Engage A YouTube channel allows organizations to broadcast video from events and fundraisers
Engage Organizations can use Wikis to influence public perception and provide info about their mission
Engage Supporters can use photo sharing sites like Flickr to upload pictures showing their support
Monitor the Conversation It Starts and Ends with Listening
Monitor the Conversation Tools like NetVibes aggregate social media conversations
Monitor the Conversation RSS feeds like Google Reader allow you to collect updates from multiple blogs and send them to a ...
Monitor the Conversation Monitor news/blogs to see what other community service organizations and the general public are s...
Jane [email_address] Another win for the Columbus Region! Thanks, CNN Money, for listing Delaware County as one of the bes...
Niche Groups Groups within social media circles existing to help promote Community Service organizations
Niche Groups
Niche Groups
THE LIFTING HOPES “PUMP AND RUN” EVENT
Lifting Hopes “Pump and Run” Event <ul><li>Lifting Hopes is a group of volunteers that have come together to conduct event...
Using Social Media <ul><li>In order to reach out to the Central Ohio area, Lifting Hopes used social media </li></ul><ul><...
The Tools <ul><li>A Facebook Fan page to post news, photos, videos and information about Lifting Hopes </li></ul><ul><li>A...
Using Facebook
Using a Blog  <ul><li>Tools like WordPress, TypePad and the “out of the box” blog software make set up and management easy...
Using Video <ul><li>Video introduces a personality that can be replicated in any other medium.  </li></ul><ul><li>Use the ...
Using Twitter <ul><li>Twitter allows us to follow highly targeted individuals, for example, the media or anyone interested...
Take Aways <ul><li>Social Media can help Community Service Organizations create awareness, connect supporters, monitor the...
For More Information <ul><li>@bbalderaz or www.webbedmarketing.com </li></ul>
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Social Media for Community Service Organizations

Social media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money.

Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people.

Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising.

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Social Media for Community Service Organizations

  1. 1. Social Media for Community Service Organizations Bill Balderaz-Webbed Marketing
  2. 2. Using Social Media A show of hands…
  3. 3. Using Social Media
  4. 4. Using Social Media Community Service Organizations use social media to:
  5. 5. <ul><li>Initiating the Conversation </li></ul>Using Social Media
  6. 6. <ul><li>Engaging with Your Audiences </li></ul>Using Social Media
  7. 7. <ul><li>Monitoring the conversation </li></ul>Using Social Media
  8. 8. Using Social Media Initiate the conversation
  9. 9. Initiate the Conversation LinkedIn allows businesses and organizations to host discussions in their Groups – open for all members in that Group
  10. 10. Initiate the Conversation The American Cancer Society uses Twitter to get the word out about their NFL Breast Cancer Awareness Campaign
  11. 11. Initiate the Conversation Columbus Chamber uses Facebook to inform people about the city’s growth and opportunities in Columbus.
  12. 12. Initiate the Conversation Invite conversation with your posts
  13. 13. Engage Providing New Content to Engage
  14. 14. Engage Blogs are an excellent platform to generate content and promote an organization to a global audience
  15. 15. Engage A YouTube channel allows organizations to broadcast video from events and fundraisers
  16. 16. Engage Organizations can use Wikis to influence public perception and provide info about their mission
  17. 17. Engage Supporters can use photo sharing sites like Flickr to upload pictures showing their support
  18. 18. Monitor the Conversation It Starts and Ends with Listening
  19. 19. Monitor the Conversation Tools like NetVibes aggregate social media conversations
  20. 20. Monitor the Conversation RSS feeds like Google Reader allow you to collect updates from multiple blogs and send them to a single location
  21. 21. Monitor the Conversation Monitor news/blogs to see what other community service organizations and the general public are saying about important issues
  22. 22. Jane [email_address] Another win for the Columbus Region! Thanks, CNN Money, for listing Delaware County as one of the best places in the nation to find jobs. Monitor the Conversation Then, representatives from organizations can join the conversation!
  23. 23. Niche Groups Groups within social media circles existing to help promote Community Service organizations
  24. 24. Niche Groups
  25. 25. Niche Groups
  26. 26. THE LIFTING HOPES “PUMP AND RUN” EVENT
  27. 27. Lifting Hopes “Pump and Run” Event <ul><li>Lifting Hopes is a group of volunteers that have come together to conduct events to benefit central Ohio charities </li></ul><ul><li>A pump and run is a unique alternative to a traditional 5K race </li></ul><ul><li>Participants bench press a percentage of their body weight to take time off their run </li></ul><ul><li>A 5k run follows, with 30 sec. deducted for each repetition </li></ul><ul><li>Prizes are awarded </li></ul><ul><li>All benefits go to the Make-A-Wish Foundation and Chapel Hill House </li></ul>
  28. 28. Using Social Media <ul><li>In order to reach out to the Central Ohio area, Lifting Hopes used social media </li></ul><ul><li>Initially building a network of “friends and friends of friends” to build momentum </li></ul><ul><li>Ultimately, the viral nature of social media should help reach a wide network in the central Ohio area and beyond </li></ul>
  29. 29. The Tools <ul><li>A Facebook Fan page to post news, photos, videos and information about Lifting Hopes </li></ul><ul><li>A press release publicized through Twitter and Facebook </li></ul><ul><li>A Twitter account to connect with individuals in Central Ohio, the media and families benefitting from Make-A-Wish </li></ul>
  30. 30. Using Facebook
  31. 31. Using a Blog <ul><li>Tools like WordPress, TypePad and the “out of the box” blog software make set up and management easy </li></ul><ul><li>Posts will be made multiple times per week to keep the conversation active </li></ul><ul><li>Readers can subscribe to an RSS feed to be notified when new posts are made </li></ul><ul><li>Lifting Hopes used blogs to get the word out </li></ul>
  32. 32. Using Video <ul><li>Video introduces a personality that can be replicated in any other medium. </li></ul><ul><li>Use the video to set a highly personal tone, share stories of who your cause benefits </li></ul><ul><li>Using a YouTube or other video channel allows viewers to subscribe new videos, keeping you in front of your audience </li></ul>
  33. 33. Using Twitter <ul><li>Twitter allows us to follow highly targeted individuals, for example, the media or anyone interested in joining the battle against childhood cancer. </li></ul><ul><li>Allows for frequent real time updates </li></ul><ul><li>Meant to built long term relationships </li></ul>
  34. 34. Take Aways <ul><li>Social Media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money </li></ul><ul><li>Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people </li></ul><ul><li>Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising </li></ul>
  35. 35. For More Information <ul><li>@bbalderaz or www.webbedmarketing.com </li></ul>

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