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An overview of inbound marketing strategy

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This Presentation was given by Peace Itimi during Webcoupers Weekly Green Room (In-house Presentations)

Publicado en: Marketing
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An overview of inbound marketing strategy

  1. 1. AN OVERVIEW OF INBOUND MARKETING STRATEGY
  2. 2. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
  3. 3. BUYER’S JOURNEY Intent I want to Know I want to Do I want to Go I want to Buy
  4. 4. THERE ARE SO MANY TOUCH POINTS
  5. 5. INBOUND METHODOLOGY (MINDSET)
  6. 6. INBOUND MARKETING BEST PRACTISES
  7. 7. LANDING PAGES (WEBSITES) - Responsivity ✓ - Loading Time ✓ - CTA and Subscribe Button ✓ - Navigable & Legible ✓ - Social Proof ✓ - Contact Info ✓
  8. 8. SEO BEST PRACTICES - Alt Text - Link Building ● Quality over Quantity ● Backlinks, Internal links & external links - Keyword Rich - Meta Descriptions, Title Tags - Headline - Site Structure - Sitemap - Search Console - Social Bookmarking SEO is Continuous.
  9. 9. CONTENT MARKETING Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  10. 10. CONTENT MARKETING CONTENT PLACE CONTEXT Without Content, the internet doesn’t exist. Your Content would not be found if it is not in the right place. Context is Everything. Know Your TA and speak their language.
  11. 11. BE BOLD BE BRIGHT BE GONE
  12. 12. STARTING OUT KNOW YOUR TARGET AUDIENCE ...ONLY YOU…? DO MARKET RESEARCH DEFINE YOUR GOALS
  13. 13. UNDERSTANDING B2B AND B2C MARKETS B2B B2C Relationship Driven Product Driven Logic Emotional Connection Complex Buying Process Simple Niche and Smaller market Larger Market Educational Element to Promotion Can be more Direct Lead Generation Brand Awareness
  14. 14. PICK YOUR PLATFORM WISELY
  15. 15. THANK YOU

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