The document discusses how emotional design can increase user engagement and satisfaction with digital products and services. It provides examples of how incorporating positive emotions like pleasure, humor, empathy and satisfaction into interfaces through visuals, sounds, and language can help users form emotional connections to brands and encourage continued use, participation and advocacy. The document advocates designing interfaces that are not only usable but also bring users joy in order to create the most effective emotional experiences.

1. learning to love
humans
emotional interface design
I come in peace.

2. change

3. less private

4. Scanning network for
p2p companionship.
Eat my lead, sucker.
needs

5. Maslow

6. self-
actualization
esteem
love/belonging
safety
physiological

7. humans self-
need this actualization
stuff
esteem
love/belonging
safety
physiological

8. from
computers

9. pleasurable
usable
reliable
functional

10. humans need
this stuff
pleasurable
usable
reliable
functional

11. pleasurable
usable
reliable
functional

12. missing
pleasurable
usable
reliable
functional

13. the bar
is low

14. usable
=
edible

15. usable
=
edible

16. photo credit freezelight

17. photo credit morberg

18. usable

20. pleasurable

22. personality

23. a platform
for emotion

24. products are
people too

25. My operating system is
designed to serve humans.
Aim for the crotch boys.
Roger that.
firmware

26. gestalt

28. contrast

29. cost / benefit

30. good for me?
bad for me?

33. photo credit Hamed Saber

35. example of poor
contrast in a web page
http://passfail.squarespace.com/
http://passfail.squarespace.com/

37. Experiencing thermal increase
in thoracic region.
emotion

38. photo credit D. Norwood

39. photo credit David Clow

40. emotional design principle
People will forgive shortcomings,
follow your lead, and sing your
praises if you reward them with
positive emotion.

41. photo credit Simon Davison

42. we see
ourselves

43. personality
invites
empathy

46. “ I adore the way their
apps look and sound. ”
- John Gruber, DaringFireball.net

47. “ A fantastic, fun, and
functional interface on a
seriously great app. ”
- 148apps.com

48. “ We did want our users to have an
emotional connection to our apps.
Most people don't have a love/joy for
software like geeks do. ”
- Mark Jardine, TapBots Designer

52. “ I really *LOVE* the singing bird
when you send a tweet. Twitter is
fun all of a sudden! ”
- @thetalldesigner

53. “ Confession: sometimes I make too
long Feathers-tweets just to watch
the bird turn red. ”
- @evbjone

54. “ Before your application can create
an emotional relationship with the
user it must get the basics right. The
emotional relationship, the delight,
is what you layer on top of this base
usability and technical competency. ”
- Aral Balkan, designer of Feathers

55. The inspiration for our color p
corporate gray to brand their
windowless office and so we i
My goal was to design Wufoo
excellent at what it does, it wa

56. “ The inspiration for our color palette did
come from our competitors. It was really
depressing to see so much software
designed to remind people they’re making
databases in a windowless office and so we
immediately knew we wanted to go in the
”
opposite direction.
- Kevin Hale, Wufoo

57. treats

60. “ Oh MailChimp monkey. Just as I get
frustrated w/ wrangling email
addresses, you’re there w/ your
little witticisms to cheer me up.
”
- @p_girl

63. conditioning

64. photo credit crash-candy

65. “ Whoa, I just logged into MailChimp
and the little monkey in the corner
says "hey Kate, new haircut? !Muy
guapo!" how do they know?! ”
- @katemiss

66. discovery
discovery

74. http://photojojo.com/

75. Does this armor make my Affirmative.
ports look big?
doubts

76. skeptics

78. “ Trust was the most critical barrier
for us to overcome with potential
users. It was an uphill battle raising
venture capital because investors
simply didn't think people would
ever share bank credentials. ”
- Jason Putorti

79. “ Trust is a gut feeling more than a
rational process, and visual design
affects emotions in a very powerful
way, perhaps more than any other
stimuli. ”
- Jason Putorti

80. You will comply or be
destroyed.
forgiveness

82. photo credit 1978seymour

83. photo credit kahala

84. photo credit theunabonger
1978seymour

85. emotional
collateral

86. Four is too many.
limits

87. attention
is finite

89. gestalt
fails

90. Occam’s
razor

92. “ Attractive things make people feel
good, which in turn makes them
think more creatively. How does
that make something easier to use?
Simple, by making it easier for
people to find solutions to the
problems they encounter. ”
- Donald Norman

93. Too many records to process.
Entering sleep mode.
lazy

94. least
resistance

95. bribery

101. Inserting anal probe.
This won’t hurt a bit.
risk

102. party
poopers

103. 0.007%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
people poop
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
on parties

104. progressively
enhance

105. pleasurable
usable
reliable
functional

106. start small

112. 600%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
page views

113. 300%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
traffic

114. 217%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
Facebook Fans

115. 170%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
Twitter Followers

116. + 3,700
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300.
- Twitter followers went from ~1000 to over 1700.
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views
posts in forum

117. “ Just can’t let it go. Into my third day
now. Ashamed of how many hours
I’ve spent. ”
- Paintbrush, forum user

118. “ So pleased to have found this
software. I’ve wanted it for a while
and was saving up. Now I can treat
myself to some of the other
software I’ve been trying during my
5 hour egg hunt. ”
- Jane Hasseldon, Facebook fan

119. have we
changed?

120. more
human

121. I have special feelings
for you. Assume cuddle
formation.
thanks

122. @aarron
AarronWalter.com

123. @aarron
AarronWalter.com