Presented by Rob Bare at Brisbane What Do You Know, August 30 2012.

1. FIVE THINGS
I KNOW ABOUT
RUNNING A DIGITAL
AGENCY

2. 0001
GOOD
PEOPLE

3. hire nice people, they are more
fun to work with and generally
better team players.

5. hire smart, highly skilled people that like
solving problems.

7. hire inspired people that are
somewhat perfectionists.

10. hire people who love learning.

13. hire people with a sense of
humour ... it matters.

16. 0010
CONSTANT
LEARNING

17. keep learning, or die.
metaphorically speaking of course.

18. professional development time is
just as important as client work.

20. industry events like this are really
important for all team members.

22. provide and share books,
industry journals, websites and
other quality resources.

24. organise internal training days for
outside specialists to come in or
for cross pollination between
diciplines.

26. 0011
BETTER
OR BEST

27. make every project your best.

28. be firm with clients that want to
make your work suck.

30. you’re only as good as your latest work,
as far as the market is concerned.

32. take the kaizen approach.

36. if it’s your best, be proud of your work,
whatever stage you’re at.

37. 0100
TELL YOUR
STORY

38. enter awards, it’s good for morale
even if you don’t win.

40. send out press releases when you have
a story to tell, don’t be shy.

42. attend industry events locally or
globally, whether you’re a guest or
speaker. connections matter.

44. rank well, post often, get social ...
and all that shit you already know!

45. 0101
KEEP THE
FUN

46. although they call it ‘work’, remember
to have fun.

49. record and post the fun times, it’ll
remind you it’s not all bad when you’re
working your arse off.

51. make your own fun. no one will make it
for you.

55. make your place of work as fun
as possible.

59. play drives creativity and gives you
energy to work, so it’s important!

62. THANKS
WWW.RANDB.COM.AU