2. Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
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4. A social structure made of individuals or organizations which are connected by friendship, kinship, business, beliefs, interests, knowledge or prestige. What is a social network?
5. A forum where people share information and make connections with fellow users. Users can share photos, videos and links to interesting websites with all of their “ friends ”, “connections” or “followers”. What is a social network?
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20. Efficient Content Distribution Expert opinions & advice Audio & video interviews Announcements & case studies FAQs and Answers Industry blogs Online versions of print pubs Industry community sites Substantive Content Channels Corporate Blog Company Twitter, Facebook & LinkedIn pages Employees and Stakeholders Facebook & LinkedIn profiles Automatic Feeds
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24. Your social media plan Once you decide what you need to do, create a daily checklist of activities- 15 minutes/day Check in with your networks, communicate A weekly checklist – 1-2 hours Read industry information, share with customers
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Editor's Notes
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The social media phenomenon Influencing a community vs pushing out to individuals in a vaccum Start conversations vs forcing people to watch or listen to ads Sharing knowledge in a community vs direct selling Understanding social media/heighten brand awareness/ help agents and managers to be more successful 03/06/10
Using a conversational tone vs direct selling 01/26/10
Blog – online Journal Ben’s Blog – share and communicate vs a written journal Business blogging- IT issues, thought leadership, share expertise Facebook – personal profile, fan page, group page LinkedIn - known and trusted business contact Company profiles Catherine network stats: 3,711,700+ Your trusted friends and colleagues 206 Two degrees away 47,400 Three degrees away 3,664,100 Total users you can contact 3,711,700 Twitter- How many of you have heard of it? Have an account? Use it well? Example of how we use Twitter Death of the press release You Tube- Doris Ghitelman interviewing Bill is a great example 03/06/10
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Time Content distribution channels are new, replace old – newspapers gone in 10 years. Conventional press releases no longer used. 03/06/10
