1.
Gamification 101
Jan Vlček
@vlki

2.
YOU HAVE COME TO SEE
PRESENTATION, CONGRATS!
GAMIFICATOR
LEVEL 1

3.
YOU HAVE JUST EARNED
A BADGE, HERE’S ANOTHER ONE!
BADGEMASTER
LEVEL 1

4.
Let’s start with
gamification!

5.
1. YOU SHOULD
HAVE A GOAL.

6.
INCREASE WEB
TRAFFIC
Such AS ... INCReASE LOYALTY
INCReASE SALES
OF SPECIFIC PRODUCT

7.
2. DOES IT MAKE
SENSE FOR YOU?

8.
CIRCLES OF MARKETING
BY SETH GODIN

9.
MASlOW PYRAMID
OF WEBDESIGN

10.
MASLOW PYRAMID
HIERARCHY OF NEEDS

11.
GAMIFICATION

12.
FOR B2C

13.
2. DOES IT MAKE
SENSE FOR YOU?

14.
3. DEFINE
TARGET GROUP

15.
MEN vs. WOMEN
AGE

16.
PLAYERS BY BARTLE
ACHIEVERS EXPLORERS
KILLERS SOCIALIZERS

17.
KIM’s SOCIAL VERBS
EXPRESS EXPLORE
COMPETE COLLABORATE

18.
MODCLOTH

19.
4. FIND INTRISTIC
MOTIVATIONS

20.
... AND CHOOSE
EXTERNAL TO
SUPPORT THEM

21.
5. USE GAME
ELEMENTS.

22.
Combos
Achievements Ownership
Community
Appointments Points
Collaboration
Behavioral Progression
Countdown
Momentum Quests
Epic Meaning
Blissful Reward
Free Lunch
Productivity Schedules
Infinite
Bonuses Status
Gameplay
Cascading Urgent
Levels
Information Optimism
Loss Aversion
Theory Virality
Lottery

23.
DEPENDS ON
WAY OF ENGAGEMENT

24.
TEACH SOMETHING
KEEP IN LOOP

25.
TEACH SOMETHING

26.
KEEP IN LOOP

27.
6. PROFIT!
AND MEASURE

28.
OuR PROJECT:
TEAHOUSE

29.
THANKS!
Jan Vlček
@vlki