SlideShare una empresa de Scribd logo
1 de 72
Descargar para leer sin conexión
c 	

  DIAC 2011
Product Design!
An Introduction to the Strategic Design Process	





c 	

  DIAC 2011
The Experts!

                           Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC
     Arlene Gould	

 and ACIDO. As a researcher, educator and business consultant, she has
   MBA, RGD, FRSA	

 extensive experience in demonstrating the strategic value of design to
                           business and other stakeholder groups.	




                           Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair
           Tim Poupore	

 of DIAC. He is the President of Ove Industrial Design Ltd., a leading
                ACIDO	

 industrial design consultancy based in Toronto, and has over thirty years
                           of practical experience.	



                        Glenda Rissman is co-founder and principal of q30 Design Inc., a
                        Toronto-based graphic design and communications consulting firm.
      Glenda Rissman	

 Her work has been recognized by The Smithsonian Institute, The
                RGD	

 American Institute of Graphic Arts, The Mead Annual Report Show,
                        Applied Arts Magazine, The Advertising and Design Club of Canada
                        and The New York Art Director’s Club.	


c 	

  DIAC 2011
Who Is DIAC?!




      The Design Industry Advisory Committee is a cross-disciplinary design think tank that
      conducts research and develops strategies for leveraging Ontario’s design capability to
      improve economic, social and environmental outcomes.	





c 	

  DIAC 2011
DIAC Pop-Up Design Incubator!




            A design support seminar series
                for innovation-focused
                    entrepreneurs.	

                    Supported in part by the City of Toronto	





c 	

  DIAC 2011
North America’s Top Design Centers!
                             Designers in the Workforce	





                       source: DESIGN MATTERS: DIAC Design Industry Study 2004	

c 	

  DIAC 2011
Designers in the Workforce!



                                     • Ontario is Canada’s
                                          manufacturing hub	


                                     • Ontario is also Canada’s design
                                          hub with 40,000 designers in
                                          the region	


                                     • The GTA is the third largest
                                          centre for design employment
                                          in North America	

                       source: DESIGN MATTERS: DIAC Design Industry Study 2004	

c 	

  DIAC 2011
The Design Equation!




                  STRATEGIC DESIGN MEANS
                 TURNING THE ASSETS OF THE
                  COMPANY TO THE NEEDS OF
                       THE MARKET.

c 	

  DIAC 2011
The Design Equation!



                    INNOVATION
                         +
                 STRATEGIC DESIGN
                         =
                      SUCCESS
c 	

  DIAC 2011
c 	

  DIAC 2011
Design Adds Value!



                                     • Unique and Compelling	





                 Garbo by Umbra	



c 	

  DIAC 2011
Design Adds Value!



                             • Unique and Compelling	


                             • User-centred	





                 Staxi 	



c 	

  DIAC 2011
Design Adds Value!



                                    • Unique and Compelling	


                                    • User-centred	


                                    • Simplified and Cost-effective	





          Z-Box, GE Water and 	

          Process Technologies	


c 	

  DIAC 2011
Design Adds Value!



                                     • Unique and Compelling	


                                     • User-centred	


                                     • Simplified and Cost-effective	


                                     • Sustainable	





      Biowall Guelph University	

         Nedlaw Living Walls	


c 	

  DIAC 2011
c 	

  DIAC 2011
Design Tells Stories!


                                      Intellectual properties are not
                                      appreciated until design makes
                                      them tangible. 	


                                      Design helps to:	

                                      • Brand Embedded Technologies	


                                      • Visualize Future Applications	


                                      • Make an Emotional Connection	

        University Avenue Design	

         Charrette, DIAC 2009	


c 	

  DIAC 2011
c 	

  DIAC 2011
HOW ARE YOU USING DESIGN?



c 	

  DIAC 2011
The Design Ladder!




                   Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010	

c 	

  DIAC 2011
WHERE ARE YOU?



c 	

  DIAC 2011
HOW CAN YOU GET TO
                 WHERE YOU NEED TO BE?



c 	

  DIAC 2011
The Integrated Design Process!




                           The Integrated Design Process developed by:	

c 	

  DIAC 2011	

                          DIAC and ACIDO
The Integrated Design Process!



                              • Universally applicable to all design
                                challenges	


                              • Applicable to all design disciplines	


                              • Cyclical and iterative 	


                              • Process for sustainable product
                                development	




c 	

  DIAC 2011
The Design Advisory Service!
    An introduction to Strategic Design for innovation-focused entrepreneurs. 	



                                                     • Supported by IRAP	


                                                     • Design Audit 	


                                                     • One Week of Design Services	


                                                     • Strategic Design Recommendations	


                                                     • Case Study	


      Injection Molding Process,	

            Nu-Co Plastics	

                                      Images courtesy of Design Engineering Magazine, Sept. 2010.	

c 	

  DIAC 2011
Who is ACIDO?!




      The Association of Chartered Industrial Designers of Ontario is the accreditation body that
      represents industrial design in the province of Ontario, fosters high standards of professional
      conduct and supports best practices in design business and design education.	





c 	

  DIAC 2011
Opportunity!




                   • risk awareness • unmet need • vision	

                      Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                          Ove Industrial Design and Spark Innovations.
Strategize!




                 • assess resources • design research • business plan	

                           Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                               Ove Industrial Design and Spark Innovations.
Conceptualize!




                     • ideation • mock-ups • evaluation	

                     Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                         Ove Industrial Design and Spark Innovations.
Develop!




                 • modeling • prototype & testing • refinement	

                       Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                           Ove Industrial Design and Spark Innovations.
Implement!




                 • specification • production • coordination	

                      Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                          Ove Industrial Design and Spark Innovations.
Launch!




                 • promotion • distribution • assessment	

                    Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                        Ove Industrial Design and Spark Innovations.
Opportunity!




                   • risk awareness • unmet need • vision	

                      Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

c 	

  DIAC 2011	

                          Ove Industrial Design and Spark Innovations.
Who is ACIDO?!




                     Thank you.	





c 	

  DIAC 2011
Who is RGD?!




      The Association of Registered Graphic Designers of Ontario was created by an Act of the
      Ontario Legislature to certify graphic designers who have met a rigorous set of standards
      that includes documented levels of relevant, professional education and experience, as well
      as demonstrated competence in the areas of business, design principles, research and
      theory and ethics through successful completion of a written test and portfolio interview.	





c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
c 	

  DIAC 2011
5   STEPS TO STRATEGIC DESIGN.




c 	

  DIAC 2011
Five Steps to Strategic Design!




                 1   CONNECT TO THE RIGHT
                     DESIGNERS.



c 	

  DIAC 2011
Five Steps to Strategic Design!




                 2   FOCUS ON A USER-CENTRED
                     APPROACH.



c 	

  DIAC 2011
Five Steps to Strategic Design!




                 3   USE DESIGN TO ADD VALUE.




c 	

  DIAC 2011
Five Steps to Strategic Design!




                 4   ADOPT THE INTEGRATED
                     DESIGN PROCESS.



c 	

  DIAC 2011
Five Steps to Strategic Design!




                 5   REPEAT: INVEST IN THE
                     VIRTUOUS CYCLE OF DESIGN.



c 	

  DIAC 2011
The Design Equation!



                    INNOVATION
                        +
                 STRATEGIC DESIGN
                        =
                  YOUR SUCCESS
c 	

  DIAC 2011
For More Information!



                 contact:   strategy@diac.on.ca	



                                www.DIAC.on.ca	


                                www.ACIDO.info	


                                www.RGDOntario.com	

c 	

  DIAC 2011
Questions?!




c 	

  DIAC 2011
Product Design: Integrating design into your business - MaRS Best Practices

Más contenido relacionado

La actualidad más candente

Open Innovation A Company Perspective
Open Innovation A Company PerspectiveOpen Innovation A Company Perspective
Open Innovation A Company Perspectivedrlcrane
 
R&D Project Management
R&D Project ManagementR&D Project Management
R&D Project Managementkevinlu
 
eva gluyas CV v6 Feb 2016
eva gluyas CV v6 Feb 2016eva gluyas CV v6 Feb 2016
eva gluyas CV v6 Feb 2016Eva Gluyas
 
AEC Solution Brochure
AEC Solution BrochureAEC Solution Brochure
AEC Solution BrochureStewart Burke
 
Design For Startups
Design For StartupsDesign For Startups
Design For StartupsJohn Woo
 
What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)Peter Boersma
 
Corporate Presentation R3
Corporate Presentation R3Corporate Presentation R3
Corporate Presentation R3Troy Baker
 
Crystal cg shanghai
Crystal cg shanghaiCrystal cg shanghai
Crystal cg shanghaixlz0474
 
Nekuda DM for Tech Incubators & Start-ups
Nekuda DM for Tech Incubators & Start-upsNekuda DM for Tech Incubators & Start-ups
Nekuda DM for Tech Incubators & Start-upsNoam Bernstein
 
SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
 

La actualidad más candente (14)

Open Innovation A Company Perspective
Open Innovation A Company PerspectiveOpen Innovation A Company Perspective
Open Innovation A Company Perspective
 
R&D Project Management
R&D Project ManagementR&D Project Management
R&D Project Management
 
eva gluyas CV v6 Feb 2016
eva gluyas CV v6 Feb 2016eva gluyas CV v6 Feb 2016
eva gluyas CV v6 Feb 2016
 
Dt briefoverview
Dt briefoverviewDt briefoverview
Dt briefoverview
 
AEC Solution Brochure
AEC Solution BrochureAEC Solution Brochure
AEC Solution Brochure
 
Design For Startups
Design For StartupsDesign For Startups
Design For Startups
 
What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)
 
User Experience Design for PLMs
User Experience Design for PLMsUser Experience Design for PLMs
User Experience Design for PLMs
 
Corporate Presentation R3
Corporate Presentation R3Corporate Presentation R3
Corporate Presentation R3
 
Developing architects by design
Developing architects by designDeveloping architects by design
Developing architects by design
 
Design at Yahoo
Design at YahooDesign at Yahoo
Design at Yahoo
 
Crystal cg shanghai
Crystal cg shanghaiCrystal cg shanghai
Crystal cg shanghai
 
Nekuda DM for Tech Incubators & Start-ups
Nekuda DM for Tech Incubators & Start-upsNekuda DM for Tech Incubators & Start-ups
Nekuda DM for Tech Incubators & Start-ups
 
SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)
 

Similar a Product Design: Integrating design into your business - MaRS Best Practices

Dimensional Design portfolio exhibits
Dimensional Design portfolio exhibitsDimensional Design portfolio exhibits
Dimensional Design portfolio exhibitsDimensional Design
 
Th Presentation Architecture Online Version
Th Presentation Architecture Online VersionTh Presentation Architecture Online Version
Th Presentation Architecture Online Versionkmollion
 
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016Danial McCahon
 
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporation
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow CorporationKey to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporation
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporationmarcus evans Network
 
Sustainability awareness in design
Sustainability awareness in designSustainability awareness in design
Sustainability awareness in designCindy Kohtala
 
Designtells Signages Presentation
Designtells Signages PresentationDesigntells Signages Presentation
Designtells Signages PresentationMaheshPhawade
 
DesignOps Handbook Condensed
DesignOps Handbook CondensedDesignOps Handbook Condensed
DesignOps Handbook CondensedPeter Weibrecht
 
Orca General RFQ
Orca General RFQOrca General RFQ
Orca General RFQjesseelynne
 
IDEO Product Development Presentation Team 4_Final
IDEO Product Development Presentation Team 4_FinalIDEO Product Development Presentation Team 4_Final
IDEO Product Development Presentation Team 4_FinalKaren He
 
Dimensional Design Retail Deck
Dimensional Design Retail DeckDimensional Design Retail Deck
Dimensional Design Retail DeckDimensional Design
 
Designtells Exhibitions Presentation
Designtells Exhibitions PresentationDesigntells Exhibitions Presentation
Designtells Exhibitions PresentationMaheshPhawade
 
Designtells Environment Branding
Designtells Environment BrandingDesigntells Environment Branding
Designtells Environment BrandingMaheshPhawade
 

Similar a Product Design: Integrating design into your business - MaRS Best Practices (20)

Agile Ucd
Agile UcdAgile Ucd
Agile Ucd
 
Dimensional Design portfolio exhibits
Dimensional Design portfolio exhibitsDimensional Design portfolio exhibits
Dimensional Design portfolio exhibits
 
Kenworthy resume
Kenworthy resumeKenworthy resume
Kenworthy resume
 
Th Presentation Architecture Online Version
Th Presentation Architecture Online VersionTh Presentation Architecture Online Version
Th Presentation Architecture Online Version
 
Design from a business perspective
Design from a business perspectiveDesign from a business perspective
Design from a business perspective
 
Mechanical Designer2
Mechanical Designer2Mechanical Designer2
Mechanical Designer2
 
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016
DANIAL MCCAHON_CV SUMMARY_PROJECTS_16082016
 
Andreas's Portfolio
Andreas's  PortfolioAndreas's  Portfolio
Andreas's Portfolio
 
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporation
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow CorporationKey to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporation
Key to Successful Design to Manufacturing - Siddharth Desai, I-Flow Corporation
 
Sustainability awareness in design
Sustainability awareness in designSustainability awareness in design
Sustainability awareness in design
 
Designtells Signages Presentation
Designtells Signages PresentationDesigntells Signages Presentation
Designtells Signages Presentation
 
DesignOps Handbook Condensed
DesignOps Handbook CondensedDesignOps Handbook Condensed
DesignOps Handbook Condensed
 
Orca General RFQ
Orca General RFQOrca General RFQ
Orca General RFQ
 
Demertzis_Gianna_MARCH_2015
Demertzis_Gianna_MARCH_2015Demertzis_Gianna_MARCH_2015
Demertzis_Gianna_MARCH_2015
 
IDEO Product Development Presentation Team 4_Final
IDEO Product Development Presentation Team 4_FinalIDEO Product Development Presentation Team 4_Final
IDEO Product Development Presentation Team 4_Final
 
Portfolio
PortfolioPortfolio
Portfolio
 
Dimensional Design Retail Deck
Dimensional Design Retail DeckDimensional Design Retail Deck
Dimensional Design Retail Deck
 
Designtells Exhibitions Presentation
Designtells Exhibitions PresentationDesigntells Exhibitions Presentation
Designtells Exhibitions Presentation
 
Aavid Design Introduction Presentation
Aavid Design Introduction PresentationAavid Design Introduction Presentation
Aavid Design Introduction Presentation
 
Designtells Environment Branding
Designtells Environment BrandingDesigntells Environment Branding
Designtells Environment Branding
 

Más de MaRS Discovery District

Don Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership
Don Tapscott's New Solutions for a Connected Planet - MaRS Global LeadershipDon Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership
Don Tapscott's New Solutions for a Connected Planet - MaRS Global LeadershipMaRS Discovery District
 
Supporting the commercialization of new energy technology by Kaliyur Sridharan
Supporting the commercialization of new energy technology by  Kaliyur SridharanSupporting the commercialization of new energy technology by  Kaliyur Sridharan
Supporting the commercialization of new energy technology by Kaliyur SridharanMaRS Discovery District
 
Supporting the commercialization of new energy technology by Celine Bak
Supporting the commercialization of new energy technology by  Celine BakSupporting the commercialization of new energy technology by  Celine Bak
Supporting the commercialization of new energy technology by Celine BakMaRS Discovery District
 
Supporting the commercialization of new energy technology by Annette Verschuren
Supporting the commercialization of new energy technology by Annette VerschurenSupporting the commercialization of new energy technology by Annette Verschuren
Supporting the commercialization of new energy technology by Annette VerschurenMaRS Discovery District
 
Emerging energy generation and storage technology by Ken Nakahara
Emerging energy generation and storage technology by Ken NakaharaEmerging energy generation and storage technology by Ken Nakahara
Emerging energy generation and storage technology by Ken NakaharaMaRS Discovery District
 
Emerging energy generation and storage technology by Ted Sargent
Emerging energy generation and storage technology by  Ted SargentEmerging energy generation and storage technology by  Ted Sargent
Emerging energy generation and storage technology by Ted SargentMaRS Discovery District
 
Emerging energy generation and storage technology by Mark Tinkler
Emerging energy generation and storage technology by Mark TinklerEmerging energy generation and storage technology by Mark Tinkler
Emerging energy generation and storage technology by Mark TinklerMaRS Discovery District
 
Emerging energy generation and storage technology by John MacRitchie
Emerging energy generation and storage technology by John MacRitchieEmerging energy generation and storage technology by John MacRitchie
Emerging energy generation and storage technology by John MacRitchieMaRS Discovery District
 
Combining different energy sources and uses by David Teichroeb
Combining different energy sources and uses by  David TeichroebCombining different energy sources and uses by  David Teichroeb
Combining different energy sources and uses by David TeichroebMaRS Discovery District
 
Combining different energy sources and uses by Joe Cargnelli
Combining different energy sources and uses by  Joe CargnelliCombining different energy sources and uses by  Joe Cargnelli
Combining different energy sources and uses by Joe CargnelliMaRS Discovery District
 
Combining different energy sources and uses by Murray McCaig
Combining different energy sources and uses by Murray McCaigCombining different energy sources and uses by Murray McCaig
Combining different energy sources and uses by Murray McCaigMaRS Discovery District
 
Designing the grid of the future by Ravi Seethapathy
Designing the grid of the future by Ravi SeethapathyDesigning the grid of the future by Ravi Seethapathy
Designing the grid of the future by Ravi SeethapathyMaRS Discovery District
 
Designing the grid of the future by Darren Finkbeiner
Designing the grid of the future by Darren FinkbeinerDesigning the grid of the future by Darren Finkbeiner
Designing the grid of the future by Darren FinkbeinerMaRS Discovery District
 
Designing the grid of the future by Stefan Kuppers
Designing the grid of the future by Stefan KuppersDesigning the grid of the future by Stefan Kuppers
Designing the grid of the future by Stefan KuppersMaRS Discovery District
 
Using the power of data by David Wollman
Using the power of data by David WollmanUsing the power of data by David Wollman
Using the power of data by David WollmanMaRS Discovery District
 
SR&ED: What you need to know about the changing landscape - MaRS Best Practices
SR&ED: What you need to know about the changing landscape - MaRS Best PracticesSR&ED: What you need to know about the changing landscape - MaRS Best Practices
SR&ED: What you need to know about the changing landscape - MaRS Best PracticesMaRS Discovery District
 

Más de MaRS Discovery District (20)

Don Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership
Don Tapscott's New Solutions for a Connected Planet - MaRS Global LeadershipDon Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership
Don Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership
 
Closing Remarks by Tom Rand
Closing Remarks by Tom RandClosing Remarks by Tom Rand
Closing Remarks by Tom Rand
 
Supporting the commercialization of new energy technology by Kaliyur Sridharan
Supporting the commercialization of new energy technology by  Kaliyur SridharanSupporting the commercialization of new energy technology by  Kaliyur Sridharan
Supporting the commercialization of new energy technology by Kaliyur Sridharan
 
Supporting the commercialization of new energy technology by Celine Bak
Supporting the commercialization of new energy technology by  Celine BakSupporting the commercialization of new energy technology by  Celine Bak
Supporting the commercialization of new energy technology by Celine Bak
 
Supporting the commercialization of new energy technology by Annette Verschuren
Supporting the commercialization of new energy technology by Annette VerschurenSupporting the commercialization of new energy technology by Annette Verschuren
Supporting the commercialization of new energy technology by Annette Verschuren
 
Emerging energy generation and storage technology by Ken Nakahara
Emerging energy generation and storage technology by Ken NakaharaEmerging energy generation and storage technology by Ken Nakahara
Emerging energy generation and storage technology by Ken Nakahara
 
Emerging energy generation and storage technology by Ted Sargent
Emerging energy generation and storage technology by  Ted SargentEmerging energy generation and storage technology by  Ted Sargent
Emerging energy generation and storage technology by Ted Sargent
 
Emerging energy generation and storage technology by Mark Tinkler
Emerging energy generation and storage technology by Mark TinklerEmerging energy generation and storage technology by Mark Tinkler
Emerging energy generation and storage technology by Mark Tinkler
 
Emerging energy generation and storage technology by John MacRitchie
Emerging energy generation and storage technology by John MacRitchieEmerging energy generation and storage technology by John MacRitchie
Emerging energy generation and storage technology by John MacRitchie
 
Lunch keynote by Minister Duguid
Lunch keynote by Minister DuguidLunch keynote by Minister Duguid
Lunch keynote by Minister Duguid
 
Combining different energy sources and uses by David Teichroeb
Combining different energy sources and uses by  David TeichroebCombining different energy sources and uses by  David Teichroeb
Combining different energy sources and uses by David Teichroeb
 
Combining different energy sources and uses by Joe Cargnelli
Combining different energy sources and uses by  Joe CargnelliCombining different energy sources and uses by  Joe Cargnelli
Combining different energy sources and uses by Joe Cargnelli
 
Combining different energy sources and uses by Murray McCaig
Combining different energy sources and uses by Murray McCaigCombining different energy sources and uses by Murray McCaig
Combining different energy sources and uses by Murray McCaig
 
Designing the grid of the future by Ravi Seethapathy
Designing the grid of the future by Ravi SeethapathyDesigning the grid of the future by Ravi Seethapathy
Designing the grid of the future by Ravi Seethapathy
 
Designing the grid of the future by Darren Finkbeiner
Designing the grid of the future by Darren FinkbeinerDesigning the grid of the future by Darren Finkbeiner
Designing the grid of the future by Darren Finkbeiner
 
Designing the grid of the future by Stefan Kuppers
Designing the grid of the future by Stefan KuppersDesigning the grid of the future by Stefan Kuppers
Designing the grid of the future by Stefan Kuppers
 
Using the power of data by David Wollman
Using the power of data by David WollmanUsing the power of data by David Wollman
Using the power of data by David Wollman
 
Introduction by ann cavoukian
Introduction by ann cavoukianIntroduction by ann cavoukian
Introduction by ann cavoukian
 
Introduction by ann cavoukian
Introduction by ann cavoukianIntroduction by ann cavoukian
Introduction by ann cavoukian
 
SR&ED: What you need to know about the changing landscape - MaRS Best Practices
SR&ED: What you need to know about the changing landscape - MaRS Best PracticesSR&ED: What you need to know about the changing landscape - MaRS Best Practices
SR&ED: What you need to know about the changing landscape - MaRS Best Practices
 

Último

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 

Último (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 

Product Design: Integrating design into your business - MaRS Best Practices

  • 1. c DIAC 2011
  • 2. Product Design! An Introduction to the Strategic Design Process c DIAC 2011
  • 3. The Experts! Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC Arlene Gould and ACIDO. As a researcher, educator and business consultant, she has MBA, RGD, FRSA extensive experience in demonstrating the strategic value of design to business and other stakeholder groups. Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair Tim Poupore of DIAC. He is the President of Ove Industrial Design Ltd., a leading ACIDO industrial design consultancy based in Toronto, and has over thirty years of practical experience. Glenda Rissman is co-founder and principal of q30 Design Inc., a Toronto-based graphic design and communications consulting firm. Glenda Rissman Her work has been recognized by The Smithsonian Institute, The RGD American Institute of Graphic Arts, The Mead Annual Report Show, Applied Arts Magazine, The Advertising and Design Club of Canada and The New York Art Director’s Club. c DIAC 2011
  • 4. Who Is DIAC?! The Design Industry Advisory Committee is a cross-disciplinary design think tank that conducts research and develops strategies for leveraging Ontario’s design capability to improve economic, social and environmental outcomes. c DIAC 2011
  • 5. DIAC Pop-Up Design Incubator! A design support seminar series for innovation-focused entrepreneurs. Supported in part by the City of Toronto c DIAC 2011
  • 6. North America’s Top Design Centers! Designers in the Workforce source: DESIGN MATTERS: DIAC Design Industry Study 2004 c DIAC 2011
  • 7. Designers in the Workforce! • Ontario is Canada’s manufacturing hub • Ontario is also Canada’s design hub with 40,000 designers in the region • The GTA is the third largest centre for design employment in North America source: DESIGN MATTERS: DIAC Design Industry Study 2004 c DIAC 2011
  • 8. The Design Equation! STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THE COMPANY TO THE NEEDS OF THE MARKET. c DIAC 2011
  • 9. The Design Equation! INNOVATION + STRATEGIC DESIGN = SUCCESS c DIAC 2011
  • 10. c DIAC 2011
  • 11. Design Adds Value! • Unique and Compelling Garbo by Umbra c DIAC 2011
  • 12. Design Adds Value! • Unique and Compelling • User-centred Staxi c DIAC 2011
  • 13. Design Adds Value! • Unique and Compelling • User-centred • Simplified and Cost-effective Z-Box, GE Water and Process Technologies c DIAC 2011
  • 14. Design Adds Value! • Unique and Compelling • User-centred • Simplified and Cost-effective • Sustainable Biowall Guelph University Nedlaw Living Walls c DIAC 2011
  • 15. c DIAC 2011
  • 16. Design Tells Stories! Intellectual properties are not appreciated until design makes them tangible. Design helps to: • Brand Embedded Technologies • Visualize Future Applications • Make an Emotional Connection University Avenue Design Charrette, DIAC 2009 c DIAC 2011
  • 17. c DIAC 2011
  • 18. HOW ARE YOU USING DESIGN? c DIAC 2011
  • 19. The Design Ladder! Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010 c DIAC 2011
  • 20. WHERE ARE YOU? c DIAC 2011
  • 21. HOW CAN YOU GET TO WHERE YOU NEED TO BE? c DIAC 2011
  • 22. The Integrated Design Process! The Integrated Design Process developed by: c DIAC 2011 DIAC and ACIDO
  • 23. The Integrated Design Process! • Universally applicable to all design challenges • Applicable to all design disciplines • Cyclical and iterative • Process for sustainable product development c DIAC 2011
  • 24. The Design Advisory Service! An introduction to Strategic Design for innovation-focused entrepreneurs. • Supported by IRAP • Design Audit • One Week of Design Services • Strategic Design Recommendations • Case Study Injection Molding Process, Nu-Co Plastics Images courtesy of Design Engineering Magazine, Sept. 2010. c DIAC 2011
  • 25. Who is ACIDO?! The Association of Chartered Industrial Designers of Ontario is the accreditation body that represents industrial design in the province of Ontario, fosters high standards of professional conduct and supports best practices in design business and design education. c DIAC 2011
  • 26. Opportunity! • risk awareness • unmet need • vision Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 27. Strategize! • assess resources • design research • business plan Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 28. Conceptualize! • ideation • mock-ups • evaluation Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 29. Develop! • modeling • prototype & testing • refinement Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 30. Implement! • specification • production • coordination Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 31. Launch! • promotion • distribution • assessment Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 32. Opportunity! • risk awareness • unmet need • vision Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  • 33. Who is ACIDO?! Thank you. c DIAC 2011
  • 34. Who is RGD?! The Association of Registered Graphic Designers of Ontario was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview. c DIAC 2011
  • 35. c DIAC 2011
  • 36. c DIAC 2011
  • 37. c DIAC 2011
  • 38. c DIAC 2011
  • 39. c DIAC 2011
  • 40. c DIAC 2011
  • 41. c DIAC 2011
  • 42. c DIAC 2011
  • 43. c DIAC 2011
  • 44. c DIAC 2011
  • 45. c DIAC 2011
  • 46. c DIAC 2011
  • 47. c DIAC 2011
  • 48. c DIAC 2011
  • 49. c DIAC 2011
  • 50. c DIAC 2011
  • 51. c DIAC 2011
  • 52. c DIAC 2011
  • 53. c DIAC 2011
  • 54. c DIAC 2011
  • 55. c DIAC 2011
  • 56. c DIAC 2011
  • 57. c DIAC 2011
  • 58. c DIAC 2011
  • 59. c DIAC 2011
  • 60. c DIAC 2011
  • 61. c DIAC 2011
  • 62. c DIAC 2011
  • 63. 5 STEPS TO STRATEGIC DESIGN. c DIAC 2011
  • 64. Five Steps to Strategic Design! 1 CONNECT TO THE RIGHT DESIGNERS. c DIAC 2011
  • 65. Five Steps to Strategic Design! 2 FOCUS ON A USER-CENTRED APPROACH. c DIAC 2011
  • 66. Five Steps to Strategic Design! 3 USE DESIGN TO ADD VALUE. c DIAC 2011
  • 67. Five Steps to Strategic Design! 4 ADOPT THE INTEGRATED DESIGN PROCESS. c DIAC 2011
  • 68. Five Steps to Strategic Design! 5 REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN. c DIAC 2011
  • 69. The Design Equation! INNOVATION + STRATEGIC DESIGN = YOUR SUCCESS c DIAC 2011
  • 70. For More Information! contact: strategy@diac.on.ca www.DIAC.on.ca www.ACIDO.info www.RGDOntario.com c DIAC 2011
  • 71. Questions?! c DIAC 2011