The Eco Laundry Room

•

3 likes•1,169 views

The Eco Laundry Room aims to revamp the traditional coin laundry business by providing a comfortable, green space that saves customers money. It reduces utility costs and consumption through solar heating, high-speed and low-water front loading machines, and intermittent heat dryers. This green approach, along with amenities like free WiFi and a kids' play area, attracts customers and creates a social gathering place while being family friendly.

Business Technology

The Eco Laundry Room
Paul J Bichler, CEO & Founder

Problem:
The laundry industry is a mature one with high utility expenses and
water consumption. They are often dull and unattractive.

The Eco Laundry Room
Is a revamp of the traditional coin laundry mat. Our goal is to
provide a comfortable space with many amenities saving customers
money by greening up many aspects of the business.

Solution:
•  By greening up the laundry mat, we are able to dramatically
reduce monthly utility prices and consumption
•  We save customers time and money in a self serve laundry mat
•  The business is promoted through social media, publicity and
networking

Underlying Magic:
•  Solar heated water
•  High speed, low energy, low water use Spanish made front loading machines
•  Intermittent heat natural gas dryers
•  Free WiFi and TV lounge
•  Kids play area and family friendly washroom
•  Environment friendly cleaning products
•  Green building products

Marketing Strategy & Competition:
•  Competition is reluctant to change
•  Our advantage is our machinery, speed and price point
•  Customers go out of their way to use facility
•  Becomes a place for social gatherings that is also convenient for
parents to bring their children

Management Team:
Paul Bichler………..…marketing and promotion
Brant Kelso………………….building and design

Milestones Achieved & Future Plans:
•  1st location…..Peterborough 2007
•  2nd location…..Toronto 2010
•  Looking to build 2 more Toronto stores in 2012

Revenue (in 000's)
140
120 115

100 87
80 74
61
60
40
20
0
Year 1 Year 2 Year 3 Year 4

Recognition:
•  Media coverage: CBC s Dragons Den, BNN The Pitch, Toronto Star,Yonge
Street Media, CP24, Green Heroes, Green Living Online, American Coin
Magazine and many others
•  Awards: Peterborough Chamber of Commerce, Commercial Restoration
Award, Best Coin Laundry, Peterborough 2008, 2009 & 2010

A Tour of the Eco Laundry Room - Toronto

Paul Bichler, CEO & Founder
(647)341-0973
paul@theecolaundryroom.com
www.theecolaundryroom.com

Twitter: @ecolaundryroom
Facebook: The Eco Laundry Room on Danforth

Viewers also liked

Startup Your Financial Future - MaRS Best practices

MaRS Discovery District

Barbara Jaworski - Older Workforce Strategy - Workplace Institute

MaRS Discovery District

Canadian Innovation Commercialization Program (CICP) - Innovation Information...

MaRS Discovery District

Social innovation – innovative, practical, sustainable, market-based approaches that benefit society, with special focus on the vulnerable — is gaining traction by companies and governments alike. • What distinguishes social innovation from more traditional approaches to solving social problems? • What measurement methods are used to evaluate the economic and social impact? Presentation made by Schwab Foundation for Social Entrepreneurship and World Economic Forum

Social innovation summit

Association la Chartreuse de Neuville

Designing the grid of the future by Stefan Kuppers

MaRS Discovery District

Geoff Mulgan is recognized internationally as a leading speaker on social innovation and its successful realization. Very familiar with the pinch of austere budgets in the UK, Geoff will discuss the opportunities society has to overcome the barriers that fiscal challenges present to innovation. Following the 2008 global financial crisis Geoff laid out the challenges ahead during his 2009 TED Talk: “I think what connects the challenge for business, the challenge for government and the challenge for communities now, is both simple and difficult. We know our societies have to radically change. We know we can’t go back to where we were before. We know it’s only through experiment that we’ll discover exactly how to run a low carbon city, how to care for a much older population, how to deal with drug addiction – and so on.”

Geoff Mulgan on Austerity and Innovation - MaRS Global Leadership

MaRS Discovery District

It is said that business partnerships are like marriage: easy to get into, messy to get out of. Typically, entrepreneurs require something only a partner can bring to the table, such as money, contacts or a skill set. Sometimes an entrepreneur needs the confidence that can only be provided by working with someone else. Often entrepreneurs spend more time interviewing and assessing the fit of an employee than a prospective partner and end up regretting getting into business with their partner. Watch event video for more: http://www.marsdd.com/videos/?sort=&se=bestpractices

Partnerships: A necessary evil? - MaRS Best Practices

MaRS Discovery District

Michael Meagher - Cogniciti

MaRS Discovery District

Sales - Entrepreneurship 101

MaRS Discovery District

Product Development - Entrepreneurship 101

MaRS Discovery District

The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015? With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?

The Social Consumer: Cashing in on the social graph - MaRS Market Insights

MaRS Discovery District

Combining different energy sources and uses by David Teichroeb

MaRS Discovery District

Vicki Cammack, Tyze Personal Networks

MaRS Discovery District

Social Networks and Health Care - MaRS Global Leadership Series

MaRS Discovery District

Learn some of the fundamental concepts and principles of marketing for early-stage start-ups. We address the unique challenges of marketing technology products including: Knowing when to begin marketing Recognizing which marketing activities to do first Identifying the goals of your early marketing activities Syncing marketing with product development Using marketing to fine-tune your business model

Marketing for Tech Start-Ups – Getting the fundamentals right - Entrepreneurs...

MaRS Discovery District

Fifth Town Artisan Cheese Co.

MaRS Discovery District

Alain Sotto Business of Aging Summit 2012

MaRS Discovery District

Optimizing system performance and maximizing returns requires a holistic approach that combines the study and application of components, materials and processes. Learn more about these three areas: * the state of the market for solar PV balance of systems (BOS) * best practices for system monitoring, operations and maintenance * challenges and potential solutions for Ontario’s connection and grid constraints, as seen by utilities and developers

Beyond the Solar Module: Optimizing system performance and maximizing returns...

MaRS Discovery District

Have you mastered the fundamentals of sales strategy for a growing B2B organization? Want to refresh your skills? This presentation covers the ins and outs of these best practices: * Creating the right value proposition * Choosing the best target * Understanding how to reach your partners and customers * Navigating the steps of the sales process * Using tools to help with the close * Leading the sales team

B2B Sales Strategy: Insider tips - MaRS Best Practices

MaRS Discovery District

Lunch keynote by Minister Duguid

MaRS Discovery District

Viewers also liked (20)

Startup Your Financial Future - MaRS Best practices

Barbara Jaworski - Older Workforce Strategy - Workplace Institute

Canadian Innovation Commercialization Program (CICP) - Innovation Information...

Social innovation summit

Designing the grid of the future by Stefan Kuppers

Geoff Mulgan on Austerity and Innovation - MaRS Global Leadership

Partnerships: A necessary evil? - MaRS Best Practices

Michael Meagher - Cogniciti

Sales - Entrepreneurship 101

Product Development - Entrepreneurship 101

The Social Consumer: Cashing in on the social graph - MaRS Market Insights

Combining different energy sources and uses by David Teichroeb

Vicki Cammack, Tyze Personal Networks

Social Networks and Health Care - MaRS Global Leadership Series

Marketing for Tech Start-Ups – Getting the fundamentals right - Entrepreneurs...

Fifth Town Artisan Cheese Co.

Alain Sotto Business of Aging Summit 2012

Beyond the Solar Module: Optimizing system performance and maximizing returns...

B2B Sales Strategy: Insider tips - MaRS Best Practices

Lunch keynote by Minister Duguid

Similar to The Eco Laundry Room

Dr. D. Michael Shafer trained in Government (PhD Harvard) and spent 25 years teaching political science at Rutgers University and consulting in the areas of international development, community re-creation after conflict, and higher education reform. He is a member of the Council on Foreign Relations and a 21st Century Fellow. In 2008, he and his wife started Warm Heart, a community development organization serving northern Thailand. He is particularly interested in attracting investment to rural communities in order to establish dynamic, sustainable, income generating, social wealth creating centers of community growth. Dr. Shafer is also the founder and president of Second Harvest Power Co. (Thailand), Ltd., a start-up green power company which will soon build its first agricultural waste fired community power plant.

Michael The Business of Rural Development Nov 2012

Sasin SEC

Use It All

Kelly Cooley

www.greencryptocurrency.com greencryptocurrency@gmail.com Make money helping save millions of hectares through CCN Land management projects. CCN oﬀers members the opportunity to help save massive areas of forest with CCN projects from around the world. Certificates are issued relative to the land conservation projects that CCN is working with. These certificates recognize the individual’s contribution to the projects. Green Crypto Currency CCN has a joint venture agreement with GreenStream to produce the first conservation backed Crypto Currency. For every coin produced, forests will have been saved through the generation of Carbon Credits, which are proven to create significant social and economic benefits for local communities where the forests are being saved. Through CCN’s joint venture with GreenStream a unique crowdfunding model has been created, whereby people can be paid to help save forests. In so doing they can be given 1000’s of Crypto Conservation Coins that can be used just like Bitcoins, about which the whole financial world is talking about. LLC will be accepted by businesses all over the world because the trend is towards doing something for the environment and being able to show proof that something is being achieved. History, Bitcoin started trading at less the USD 0.01 cent back in 2008 and rose to over US $1200 within five years. LLC will follow in the footsteps of Bitcoin and capitalize on that trend by offering significant consumer benefits. LLC benefits include not having the high expense to mine coins, (electricity and computer equipment) and mining pools. Every LLC coin is backed by Conservation assets that are a proven conservation mechanism. In a ground breaking report the Imperial College of London states that positive economic and social benefits in the areas being conserved, creates value of over €600 per carbon credit produced. GreenStream will release a total of 10 Billion LLC coins over 10 years with the initial release price of €0.05 After each batch of coins is sold the coin price will increase through addition of underlying conservation assets . CCN members will have the opportunity to acquire the first 2,500,000,000 released starting at €0.05. = Click the video bellow and you will see how some global Rain Forests is destroyed daily and also people from forests, animals and plants will not have space for living in the future because we are killing the Forest =((! WORLDS FIRST GREEN BLOCKCHAIN ASSET WITH CARBON CREDIT OFF- SET AND WORKING ON BLOCKCHAIN PLATFORM LIKE BITCOIN, THE MISSION FOR "LLC" IS STATEMENT FOR SOCIAL RESPONSIBILITY FOCUSING ON THE GLOBAL SOCIAL GOOD!

GREEN CRYPTO CURRENCY

DayanidhiGlobal

Trash Management Through Technology.pptx

mrkashi2020

NESPRESSO MARKETING ANALYSIS 2014

Marine Escande

Green marketing

Komal Goyal

NHS Sustainability Day - The Lagoon

4 All of Us

GIFTRETE - ANGEL ACADEME

ALEXANDRE_BARBOSA

Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks). For more information: BlogMutt: https://www.blogmutt.com/ SocialSEO: https://www.socialseo.com/ Denver Brandworks: http://denverbrandworks.com/ InGather Research (host venue): http://ingatherresearch.com/

Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...

Kali Bizzul

Maxie Matthiessen, Ruby Cup: "Do you have to be rich to be green?" Maxie Matthiessen is co-founder of the award winning social business Makit ApS (registered in Denmark and Kenya) that provides a long-term menstrual hygiene solution to girls and women worldwide. Prior to becoming a social entrepreneur, she has acted as researcher, drafting studies for the UN General Assembly, consulted on micro-finance topics, and organized high-level roundtable discussions at the EU Parliament. Maxie sat on the board of Young Women Social Entrepreneurs in Nairobi (YWSE), was selected Attaché at COP15 in Copenhagen, and guest speaker on minority issues in the Danish Parliament. She is part of Sandbox, a global community for the world’s most accomplished young leaders and decision-makers under the age of 30. Ruby Cup is an award winning social business that is based in Berlin and Nairobi. Ruby Cup provides a healthy and long-lasting female hygiene solutions to girls and women world-wide. For every Ruby Cup sold in high-end markets, one product is donated to an underprivileged girl in Kenya. Girls in developing countries cannot afford sanitary products and because they are ashamed of leaking, they stay home from school. Through its "buy one give one" business model, Ruby Cup helps girls to stay in school.

Sustainability Drinks #8 - Ruby Cup

GreenBuzz Berlin

Reel nd 2021070225_digitization_v3

Cinet_PTC

Blake Lapthorn green breakfast with guest speaker Gin Tidridge - engaging col...

Blake Morgan

ETHOS 2017 Presentation: Visions, Missions and Methods to Resolve Cookstove P...

bitmaxim

Partner Update February 2012

newcastlegateshead

Green Tourism Certification Programme Overview April 2014 GTBS

GreenTourismUK

Business session

jennykur

Amalunga organic products project

SocionextAfrica

SEWAGE (1).pdf

Chandru972511

Sanitary Compost Preparedness, Response & Service Opportunity

Kimberly L. King

People With Small Feet

Business Link

Similar to The Eco Laundry Room (20)

Michael The Business of Rural Development Nov 2012

Use It All

GREEN CRYPTO CURRENCY

Trash Management Through Technology.pptx

NESPRESSO MARKETING ANALYSIS 2014

Green marketing

NHS Sustainability Day - The Lagoon

GIFTRETE - ANGEL ACADEME

Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...

Sustainability Drinks #8 - Ruby Cup

Reel nd 2021070225_digitization_v3

Blake Lapthorn green breakfast with guest speaker Gin Tidridge - engaging col...

ETHOS 2017 Presentation: Visions, Missions and Methods to Resolve Cookstove P...

Partner Update February 2012

Green Tourism Certification Programme Overview April 2014 GTBS

Business session

Amalunga organic products project

SEWAGE (1).pdf

Sanitary Compost Preparedness, Response & Service Opportunity

People With Small Feet

More from MaRS Discovery District

In this new age of networked intelligence, collaborative communities are enhancing and even bypassing crumbling institutions. We are innovating the way our financial institutions and governments operate; how we educate our children; how the healthcare, newspaper, and energy industries serve their customers; how we care for our neighbourhoods; and even how we solve global problems. From his latest book, (co-author Anthony D. Williams) Macrowikinomics: New Solutions for a Connected Planet, Don Tapscott presents groundbreaking innovations from every corner of the globe: how businesses, organizations and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create and care for each other.

Don Tapscott's New Solutions for a Connected Planet - MaRS Global Leadership

MaRS Discovery District

Closing Remarks by Tom Rand

MaRS Discovery District

Supporting the commercialization of new energy technology by Kaliyur Sridharan

MaRS Discovery District

Supporting the commercialization of new energy technology by Celine Bak

MaRS Discovery District

Supporting the commercialization of new energy technology by Annette Verschuren

MaRS Discovery District

Emerging energy generation and storage technology by Ken Nakahara

MaRS Discovery District

Emerging energy generation and storage technology by Mark Tinkler

MaRS Discovery District

Emerging energy generation and storage technology by John MacRitchie

MaRS Discovery District

Combining different energy sources and uses by Joe Cargnelli

MaRS Discovery District

Combining different energy sources and uses by Murray McCaig

MaRS Discovery District

Designing the grid of the future by Ravi Seethapathy

MaRS Discovery District

Designing the grid of the future by Darren Finkbeiner

MaRS Discovery District

Using the power of data by David Wollman

MaRS Discovery District

Introduction by ann cavoukian

MaRS Discovery District

Introduction by ann cavoukian

MaRS Discovery District

SR&ED: What you need to know about the changing landscape - MaRS Best Practices

MaRS Discovery District

Trevor van Mierlo, Evolution Health

MaRS Discovery District

Geoff Mulgan - The Paradoxes of Ageing

MaRS Discovery District

MaRS Mavens answer the question“Innovation is…”

MaRS Discovery District

More from MaRS Discovery District (19)