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South African Universities And Social Media

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Derek Moore
Derek Moore

An overview of how South African Universities are using Social Media

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Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moore http://www.weblearning.co.za
Percentage of South African Internet Users ,[object Object],[object Object],http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
“ Where their parents see the Internet as a source for gathering information … … the Net Generation sees the Internet as a place for gathering .” Un-attributed Twitter comment
South Africans on Facebook ,[object Object],[object Object],http://www.checkfacebook.com/
What’s up? ,[object Object],[object Object],[object Object],* http://mashable.com/2009/03/09/social-networking-more-popular-than-email/ **http://mashable.com/2009/09/17/facebook-google-time-spent/
HOW (SOME) SOUTH AFRICAN UNIVERSITIES ARE USING SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UNISA is talking and listening on Facebook ,[object Object],[object Object],[object Object],http://www.facebook.com/UniversityOfSouthAfrica?ref=ts
UNISA is talking with students on Twitter ,[object Object],[object Object],[object Object],http://twitter.com/unisa
Wits is encouraging dialogue between students / faculty / the university on Facebook ,[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/witsuniversity
Tuks is broadcasting on Twitter ,[object Object],[object Object],[object Object],http://twitter.com/TuksEducation/
Maties are participating in students conversations on Twitter ,[object Object],[object Object],[object Object],http://twitter.com/matiesstudents/
Maties are networking their first years on Facebook ,[object Object],[object Object],http://www.facebook.com/group.php?gid=157680131934#/group.php?v=info&gid=157680131934
Distribute orientation information http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
Stellenbosch University broadcasts “official” news on Twitter ,[object Object],[object Object]
Stellenbosch University admin uses Twitter for their recruitment ,[object Object],http://twitter.com/StellenboschUni/
Academics are sharing their thoughts on blogs ,[object Object],http://www.dkeats.com/
The CET use blogs to reporting on their work ,[object Object],http://www.cet.uct.ac.za/
UCT is using a multi user blog ,[object Object],http://blogs.uct.ac.za/
WITS is distributing video with multimedia sharing site ,[object Object],http://www.youtube.com/user/witswebsite
WITS is collecting and archiving images with multimedia sharing site ,[object Object],http://www.flickr.com/photos/witsalumni/sets
WITS connects with alumni using LinkedIn ,[object Object],http://www.linkedin.com/groups?gid=76204&trk=hb_side_g
Social Media can’t be blocked ,[object Object],[object Object],[object Object],http://www.slideshare.net/marcgh/your-top-10-questions-on-digital-online-and-mobile
“ Speech/tweets is free, but listeners/followers are earned” Un attributed Twitter comment
LEARNING TO USE SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
Where are your PEOPLE? ,[object Object],[object Object],[object Object],*http://www.internetworldstats.com/africa.htm#za
What are your OBJECTIVES? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.chrisbrogan.com/10-communications-objectives-of-social-media/ http://www.flickr.com/photos/thomashawk/218264327/ Licence : CC
Do you have a STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/tonyjcase/3264041670/ Licence : CC
What TECHNOLOGY are you going to use? ,[object Object],http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
POST ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/72758504@N00/76267979/ Licence : CC
JOIN THE CONVERSATION ,[object Object],[object Object]
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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South African Universities And Social Media

  • 1. Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moore http://www.weblearning.co.za
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  • 3. “ Where their parents see the Internet as a source for gathering information … … the Net Generation sees the Internet as a place for gathering .” Un-attributed Twitter comment
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  • 13. Distribute orientation information http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
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  • 23. “ Speech/tweets is free, but listeners/followers are earned” Un attributed Twitter comment
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Notas del editor

  1. http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
  2. http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
  3. O is objectives. Forrester suggests that you pick one. Are you wanting to generate awareness ,change opinion, or to talk to students? Listen Find opportunities to promote resources Establish Problems / Need / Want / Opportunities Talk Disseminate information Generate awareness. Introduce and trial new initiatives. Network & Distribute Drive Action/Traffic. Influence the Influencers / Locate Powerful Advocates / Build list of Influentials Support Form /Change Opinion/ Correct Misinformation Establish/Regain Trust. Participate Create a Positive Association. Thank/Acknowledge Reviews and Comments
  4. S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your students? Do you want to get people talking about your research? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.
  5. T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence