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Webling Interactive,[object Object],Mobile Marketing for SMEs,[object Object],Strategies for the future of mobile,[object Object],Ian Farmer	Strategy Director Webling,[object Object],@ifarmer,[object Object]
More people have access to a Mobile than clean water,[object Object]
35% of Smartphone users use an app before getting out of bed,[object Object],Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab,[object Object]
Elements of a Mobile Strategy,[object Object]
Mobile Strategy: Branded Entertainment,[object Object]
Mobile Strategy: Mobile Advertising,[object Object],75% Australians comfortable with mobile ads,[object Object],Perceived top benefits,[object Object],[object Object]
 Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising”,[object Object],Consider mobile within advertising mix,[object Object]
Mobile Strategy: QR codes,[object Object],From print, outdoor to online,[object Object],Extend communications,[object Object]
Mobile Strategy: Payments,[object Object],[object Object]
2.5 million items via mobile (Aust 2010)
One every 15 seconds or $2M / week
8% of Australian eBay transactions - Mobile
Selling App - simplified experience
Mobile commerce in Aust $155 million
= World in 2009
4 million PAYPAL users in AustraliaDoes your business allow for m-commerce?,[object Object],7/28/2011,[object Object],8,[object Object]
Mobile Strategy: Twitter,[object Object],>40% of tweets published from mobile device,[object Object],Establishing relationships with key influencers,[object Object],Mobile communications channel ,[object Object],“Special 2 for 1 offer today only”,[object Object]
Mobile Strategy: Podcast / Vodcasts,[object Object],Live / pre-corded broadcasts,[object Object],Product instruction,[object Object],What Mobile friendly content do you have?,[object Object],Short 2-3 mins ,[object Object],http://www.dailygrape.net,[object Object]
Mobile Strategy: Places,[object Object]
Mobile Strategy: Location based marketing,[object Object],Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.,[object Object]
Mobile Strategy: Coupons & Deals,[object Object],Specials & Last min offers,[object Object],Facebook DEALS – coming soon,[object Object],[object Object]

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Mobile strategy considerations for SMB