Building a website is not enough, what is important is to have a strong website that acts as a sales machine 24 hours a day 7 days a week. This presentation is from Web Marketing Lions digital agency in Lebanon will help your company website generates more leads and sales and your brand has more exposure.
10 Effective Website Tips For Local Companies in Lebanon is a short and powerful presentation to help your company have a better website.
Hope you will find those website tips useful and helpful.
10 Effective Website Tips For Local Companies in Lebanon
1.
2. TIP #1
Create Compelling Layout
Design
Your company website is your online
asset and your brand first impression;
and the first thing people take notice
of is your website design and layout.
A professional web design coupled
with the effective use of colors,
bullets, spacing, and typography are
key to keeping visitors around.
3. TIP #2
Write Great & Useful
Content
Content is king in the digital
marketing; without it, every online
strategy will fail – including your
website marketing strategy.
Make sure your content is focused
around useful topics that your
audience LOOKS for and WANTS to
read, as opposed to being all about
your company.
4. TIP #3
Keep Your Content
Concise and Easy to Read
Your website visitors are in hurry are
not usually looking to read a book.
Use shorter chunks of content to help
them consume the information faster
and easier.
Cut out any un-useful information and
get straight to the point by using
bullets, lists and whitespace.
5. TIP #4
Use Keyword-Rich
Headings
Using keywords in your content
headings is great for helping your
website ranked by search engines like
Google.
However, this is also a great strategy
to break up long paragraphs and to
send visitors directly to the
information they are looking for.
6. TIP #5
Add Visual Content
An Image worth a thousand words, so
you can relay a lot of information in
an image, graph, infographic or video
Visual content is very popular today
as a way to support textual content
because they grab and hold attention
and add great value to your content.
7. TIP #6
Make Navigation Easy
The last thing your website visitors
want to do is to get lost when they
land on your website. If this happens,
most of them will leave immediately.
Make sure your website navigation is
easy, smooth, simple, and easy to
follow in order to boost web
conversions.
8. TIP #7
Always Capture Leads
Once your visitors leaves your
website, there is a big chance that
they will never come back again.
It is very important to establish a
connection with them, build
relationship, capture their emails and
ask them to join your social channels.
9. TIP #8
Make Sure Everything
Works & Functions Well
Nothing can turn a visitor away from
your website more than pages with
coding errors, broken links, slow
loading times, or forms that don’t
work.
Always check your website to make
sure that all aspects are working as
they should to avoid losing visitors.
10. TIP #9
Make Your Website
Mobile Friendly
Traditional Html and Flash websites
are not built for viewing on mobile
devices.
Millions of people today are using
their smartphones to surf the web
and search for products and services.
Your Company must have a mobile-
friendly website to avoid losing
potential leads and customers.
11. TIP #10
Don’t Forget Adding Calls
to Action
Every page of your website should
have a special call to action that tells
visitors what you want them to do.
Calls to action should be attention
grabbers, short, clear, and to-the-
point.