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Looking for an Online
Advertising Agency?
10 Characteristics of a
Good and Bad
Advertising Agency
Web Marketing Quote
www....
10 Characteristics of a Bad
Online Advertising Agency
1. Inability to See Client’s Business Vision. An online advertising
...
Title4. Things Will Always Go “Their” Way. Although they might have some knowledge in
advertising a business online, you s...
Bad Advertising Agency
8. Staying in the Comfort Zone. Online advertising agencies will always have their
specialization –...
Projected Ad Spending in
2016
10 Qualities of a Good Online
Advertising Agency
1. Ease of Communication. Good flow of communication is always a primary
...
Good Advertising Agency
4. Ability to Design and Redesign Strategies. After implementing a SWOT analysis for
your business...
7. Time Management Skills. A good advertising agency often
adheres to SMART goals
(Specific, Measurable, Achievable, Relev...
Looking for a Good Advertising
Agency?
www.webmarketingquote.com
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10 Characteristics of A Good and Bad Advertising Agency

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www.webmarketingquote.com - Looking for an Online Advertising Agency? 10 Characteristics of a Good and Bad Advertising Agency

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10 Characteristics of A Good and Bad Advertising Agency

  1. 1. Looking for an Online Advertising Agency? 10 Characteristics of a Good and Bad Advertising Agency Web Marketing Quote www.webmarketingquote.com
  2. 2. 10 Characteristics of a Bad Online Advertising Agency 1. Inability to See Client’s Business Vision. An online advertising team who does not think of stepping into the shoes of their client will surely fail. It is the role of an online advertising agency to align its online marketing campaign to the business vision of the client. 2. Pretending to Know Everything. As part of every sales strategy, it’s difficult to say “No” “maybe”or “I’m not sure” to a potential client. This will result to an inability to meet the client’s expectations due to lack of knowledge on the online marketing campaign. To make sure none of these things happen, ask the online advertising agency for a concrete and comprehensive plan to effectively implement the campaign. 3. Communication Barriers. There’s always a danger with lack of communication. Be cautious if your selected online advertising agency does not ask questions and clarification of the flow of the marketing campaign or if they do not respond to some of your queries in the soonest time possible
  3. 3. Title4. Things Will Always Go “Their” Way. Although they might have some knowledge in advertising a business online, you should always have the upper-hand in determining what is only necessary for your business. Some online advertising agencies keep bloating the strategy list for additional payment. Keep in mind the minimum effective dosage (MED) for your business to build good online reputation. 5. Low Quality Output. From time to time, always check the verifiable work output rendered. You can always check the quality and prevent something “spammy”. Bear in mind to put quality over quantity, otherwise, the low quality outputs will ruin your online reputation and brand your business as something annoying. 6. One Strategy Fits All. There is no specific online marketing strategy that is applicable to all. In fact, even at the start of market research, there are some strategies that need to be implemented because they complement the nature of your business. So be wary of predefined packages that do not really fit your business online marketing needs. 7. Lack of Direction and Focus. Most online advertising agencies forget to rule out the objectives of their online marketing strategies. The list of tasks is sometimes exaggerated or dilutes what are only necessary. Check the list of strategies to implement as ask them how each task can help to your business online marketing goals.
  4. 4. Bad Advertising Agency 8. Staying in the Comfort Zone. Online advertising agencies will always have their specialization – a particular strategy that they are good at. However, when their strategy does not answer to the needs of your business, ask them for alternative ways they still can do efficiently. Otherwise, they would insist on their own with less impact to you online marketing campaign. 9. Inattentive to Client Follow-Ups. If you are asking for some modifications on the flow of the online marketing processes, it would take some time for a bad online advertising agency to implement your desired changes. Effective online marketing strategies are always discussed by both parties to bring out positive results. 10. Consistently Failing Short-Term Objectives. Online advertising agencies who always promise to do this and that but always fall short in the end will end up not reaching the long-term goals of your online marketing campaign. If even the simple weekly target is not attained, think again of continuing their service after the last invoice.
  5. 5. Projected Ad Spending in 2016
  6. 6. 10 Qualities of a Good Online Advertising Agency 1. Ease of Communication. Good flow of communication is always a primary indicator of a good marketing partnership. Miscommunication ends up in undesirable output, and undesirable output ends up in very poor results. 2. Creative Strategies. Beware of online advertising agencies that heavily rely on some aged internet marketing strategy templates. Instead, ask them to provide a specific strategy that clearly answers your online marketing needs. You could have a SWOT (Strength, Weakness, Opportunity, Threats) analysis together to bring out the best strategy that is fit for your business. 3. Adept in Implementing Tasks. After randomly checking the delivered work output, you could gauge the quality of their work. This would define their expertise level in internet marketing. Needless to say, things that are correctly done will deliver desired results.
  7. 7. Good Advertising Agency 4. Ability to Design and Redesign Strategies. After implementing a SWOT analysis for your business, a good advertising agency can come up with a satisfactory design for your business internet marketing strategy. Should you want some modifications; a good strategy design can easily blend and absorb your modifications. 5. Good Planning and Implementation. A good internet marketing strategy does not just end up in design. It involves careful planning from market research to content publication and also promotion; a good advertising agency can effectively implement all online advertising processes with ease and precision. 6. Good Problem-Solving Skills. Problems will always be encountered inevitably as the course of internet marketing processes is rolled out. However, a good advertising agency proves to have proficient decision skills in choosing the best solutions to any problems. Most of the time, they offer comprehensive alternatives and ask for client feedback for the decision process.
  8. 8. 7. Time Management Skills. A good advertising agency often adheres to SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Based). Things are done easily with excellent quality in a reasonable time. 8. Considers Client’s ROI. Good advertising agencies can always put themselves in the client’s position. After all, they’re doing business and empathize on the concerns of the clients to maximize the return on their investment. 9. Understand Various Forms of Internet Promotion. In the internet, there are so many ways to promote your business – paid and organic search, social media and networking, promotional videos, infographics, etc. But the real challenge of an online advertising agency is to understand and master how to effectively promote businesses in using these forms. 10. Copywriting/Proofreading Skills. A good online advertising agency never runs out of ideas for content. Aside from that, contents are also checked from spelling and grammatical errors.
  9. 9. Looking for a Good Advertising Agency? www.webmarketingquote.com

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