This document summarizes a presentation about measuring social media return on investment (ROI). It notes that businesses currently capture only a fraction of the necessary data to accurately measure social media ROI. It identifies several challenges around measuring social media ROI, including the qualitative nature of social media interactions, lack of standards, and volume of data. It also provides insights for C-suite executives around distilling useful insights from social media data and the need for powerful analytics platforms and skilled personnel to analyze growing amounts of data from multiple sources.