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UrbanKid.ro - the voice of smart parents

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Concept & Audience
How to reach our audience?
Parents blog network

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UrbanKid.ro - the voice of smart parents

  1. 1. Concept & AudienceFriday, 5 October 12
  2. 2. About UrbanKid.ro Project idea born in September 2009. Go-live date: 15th December 2009 Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent” Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly places and activities. Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games, toys UrbanKid.ro has kids: Comunicate.UrbanKid.ro – press releases for parents Puidecompuneri.UrbanKid.ro – empowers childrens creative writing skills – adopted cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents. UrbanKid.ro as an umbrella blog platform for conscious parents: wowmamica.urbankid.ro, homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.roFriday, 5 October 12
  3. 3. Traffic - last 6 months Source: Google Analytics. Public stats: T5 / BRAT-SATIFriday, 5 October 12
  4. 4. Subscribers, Friends & Followers 100% organic growth. no payed fans. * Source: facebrands.ro / results were achieved 100% by organic growth – no payed fansFriday, 5 October 12
  5. 5. facebook.com/UrbanKid.roFriday, 5 October 12
  6. 6. facebook.com/UrbanKid.roFriday, 5 October 12
  7. 7. facebook.com/UrbanKid.roFriday, 5 October 12
  8. 8. WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT? HOW WELL IS THE CONTENT PERFORMING? facebook.com/UrbanKid.roFriday, 5 October 12
  9. 9. WHO IS SPREADING THE WORD? -> Storytellers And deeply engaging with content?Friday, 5 October 12
  10. 10. HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of ‘virality’ and ‘reach’ facebook.com/UrbanKid.roFriday, 5 October 12
  11. 11. UrbanKid.ro Demographics Gender: female (87%) Monthly family net income: 600 € - 1200 € (32%) Age group: Over 1200 € (25%) 30-34 years (52%) 26-29 years (21%) Online shopping – children product/ services – Yes (66%) Marital status: married (71%) Location: Bucharest (71%) Children: One child (60%) Education: Two or more (19%) University degree (58%) Master degree/PhD (25%) Children age group: 0-3 years (52%) Ocupation: 4-6 years (28%) Stay at home mother (33%) Specialist / Manager (18%) Self – conducted market research via: Cine esti?Friday, 5 October 12
  12. 12. We are the voice of smart parents. How to interact with our audience?Friday, 5 October 12
  13. 13. How to interact with our audience? 1. Sponsored stories 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) Do you have an online shop? A toy? Or maybe a cool child friendly place (play zone, coffee/tea-shop, restaurant, etc)? What if you plan a great PR event dedicated to kids an none will show up? We can try out your products/services and publish our honest opinion. Hey, we even have a bunch of kids in our labs eager to try out your stuff. Lots of pictures and videos included. Asking price: 300 eur/ story. Example: http://bit.ly/urbankid-toy-reviewFriday, 5 October 12
  14. 14. How to interact with our audience? 1. Sponsored articles 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) On a given theme, UrbanKid.ro can write up to 3 articles/day. You sponsor the category, you own it, you can have custom branding on the category page and a custom branding box in all articles within. We write (or re-write) the content but you’re free to send us brochures/press releases and any other types article subjects & content. Price: contact us with the theme and no# of articles needed/week. Example: http:// bit.ly/urban-gravidutaFriday, 5 October 12
  15. 15. How to interact with our audience? 1. Sponsored articles 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) IAB Standard sizes: • Leaderboard - 728x90 – all pages. Position: header • Medium Rectangle – 300x250 – all pages. Position: middle left and sidebar (articles) • Square button – 125x125 – article pages. Position: middle sidebar. Price: contact us for customized offer based on your needs (CPC, CPM, CPL, awareness) Additional formats (custom or not) can be requested.Friday, 5 October 12
  16. 16. How to interact with our audience? 1. Sponsored articles 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) Do you need instant awareness? How about sponsoring our entire site? We change the background for you and we even create a custom design that looks awesome. We can add some interactions as well – like links or animations. Can be done also only for a category of articles. Asking Price: 800 eur/month for full take-over. 300 eur/month category take-over. Examples: http://bit.ly/urbankid-takeoversFriday, 5 October 12
  17. 17. How to interact with our audience? 1. Sponsored articles 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) We communicate friendly, in a personal note, with our subscribers weekly. They are used to get value with each newsletter they open. Over 40% open rate and more than 1300 active subscribers. We can insert your banner, or a featured story or create a newsletter just for you. Price: contact us for a customized offer based on your needs. Newsletter archive: http://www.urbankid.ro/membriFriday, 5 October 12
  18. 18. How to interact with our audience? 1. Sponsored articles 2. Sponsored themes/categories of articles 3. Display advertising – banners 4. Display advertising – take-over 5. Newsletter 6. Lead generation (honey-pot) Want to reach as many upper-class future parents? How about parents of children younger than 2 years? Or maybe do a research on niche audience? We’ll create a landing page just for you, asking just the details you want to know and give back in exchange something valuable to them – an eBook perhaps? How about some freebies from you? Remember: cool parents resonate with us! Price: contact us.Friday, 5 October 12
  19. 19. Example - Your custom content project Sponsored theme – “Your theme here” - 3/6/9 months project. Proposed monthly calendar: • Week 1: 3 articles (Monday, Wednesday and Friday) • Week 2: newsletter with featured story from the articles in Week 1 • Week 3: 3 more articles • Week 4: wrap-up article + full newsletter dedicated to the 6 articles • All articles will have a “Sign up for Your theme Club” box. We’ll ask all the details you need from your leads. • We even throw in a free take-over for your category. Price: 500 eur / month (for ongoing 3 months) 450 eur / month (for ongoing 6 months) 400 eur / month (for ongoing 9 months)Friday, 5 October 12
  20. 20. FREE: Publish your press releases on comunicate.urbankid.roFriday, 5 October 12
  21. 21. +++ BONUS Anything* relevant that we can imagine together. * Including Facebook Apps, Pinterest Projects, Sweepstakes, eCommerceFriday, 5 October 12
  22. 22. Let’s talk! ;) Mihai Dragomirescu • My experience • Email: mihai.dragomirescu@gmail.com • Mobile: +40 723 68 78 58 Continue with the umbrella network blogsFriday, 5 October 12
  23. 23. Umbrella blog platform forFriday, 5 October 12
  24. 24. www.urbankid.roFriday, 5 October 12
  25. 25. CUCA CUCAFriday, 5 October 12
  26. 26. JOC SI EMOTII by Otilia MantelersFriday, 5 October 12
  27. 27. HOMESCHOOLING by Andreea LupuFriday, 5 October 12
  28. 28. puidecompuneri.urbankid.ro (by Sandra Ghitescu)Friday, 5 October 12
  29. 29. wowmamica.urbankid.ro (by Laura Campean)Friday, 5 October 12
  30. 30. dana.urbankid.ro (by Dana Dragomirescu)Friday, 5 October 12
  31. 31. ++ adding other cool parenting blogs every monthFriday, 5 October 12

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