Презентация с конференции «День белого SEO», которую проводила Академия интернет-маркетинга «WebPromoExperts». Посмотреть запись доклада можно по ссылке: http://bit.ly/white_seo

1. Evolution of links in Google
through the years
24th of July – Jan-Willem Bobbink
@jbobbink - http://ru.majestic.com

2. WHO AM I?

3. In 1998 it all started with:
PageRank

4. Arguments for use of PR
- A numerical weight of every URL
- Is scalable, can be used across WWW
- 68% (683267 URLs) returned 200 OK
- 27% 30X Redirects
- 3% of domains had DNS issues
Has been core alogrithm for the first years

6. USE PR TO VISUALIZE INTERNAL LINKS

7. No more public PageRank data

8. Majestic Introduces Citation Flow

9. Next step: TrustFlow

10. 2014: Topical TrustFlow

11. Remember your neighbours? Yahoo did!
Presentation at: http://www.slideshare.net/ChaToX/using-
topology-to-identify-spam-sigir-2007

13. What did Google do?

14. Google Penguin

16. Unnatural link penalties

17. Google Disavow tool

18. • Balance your link building acitivities
• Look to what is acceptable in your niche
Humans can be tricked!
It is all about balance

19. Machine first / human second

20. Distribute anchors

21. Monitor closely
Negative SEO is possible!

22. Development of link profile

23. Next step: Deep Links
Deep linking will be next

24. W3C SEMANTIC WEB ACTIVITY
“The Semantic Web is a collaborative
movement led by international standards
body the World Wide Web Consortium (W3C).
The standard promotes common data formats
on the World Wide Web”
GOAL: EVOLUTION OF THE WEB

25. LINKED OPEN DATA

26. STRUCTURE THE WEB?

28. QUESTIONS?
http://www.notprovided.eu
@JBOBBINK
Jan-Willem Bobbink
HTTP://RU.MAJESTIC.COM

29. PICTURE CREDITS:
THANKS FOR THE PICTURES!