1. SEO

2. “A first place on Google is worth as much as a top location in Regent Street (London)”

3. “you can’t use what you can’t find” - Peter Morville

4. SEO starts from day one

5. prevention is better than cure

6. avoid double work

7. building authority is a slow process

9. how do search engines work

10. crawlers Interpretation database webserver servers

11. crawlers

12. find new websites through links frisomat.com => frisomat.fr

13. check up on known websites

14. interpretation servers

15. give webpages and websites scores pagerank, relevance

17. analyse the website and webpages structure , topics, keywords

18. database servers

19. store data from interpretation servers

20. match webpages with topics

21. store every word index the entire web

22. webservers

23. display the search box

24. interact with the database server

25. display the search results

27. content

28. content is king

29. users are the target audience bouncing visitors are useless visitors

30. create topic oriented pages target specific keywords

31. respect copywriting rules no keyword stuffing, scanable text

32. use lists easy to read, ranking factor

33. keywords

34. mention important words what solutions do my customers search for?

35. mind the keywords density again, users are the target audience

36. place your keywords title, description, alt-text, H1, ...

38. links

39. content related websites

40. popular websites

41. internal linking link keywords to specific pages

42. local SEO

43. webserver in target country

44. top level domain .be .fr .es .pt .de .nl .bg .hu .pl .ro .ru .sk .ua .co.uk

45. use placenames country, province, territory, city

46. Google Maps

48. search engine result page

49. title description URL result

50. Welcome to Frisomat | Frisomat Industrial buildings Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ... http://www.frisomat.com/co/default.aspx

51. extension of your website

52. convince potential customers keywords, call-to-action

53. the title

54. Welcome to Frisomat | Frisomat Industrial buildings

55. the actual link people click on

56. name your product what can they find on the page

57. mention your brand use the SERP as a place for branding

58. Welcome to Frisomat | Frisomat Industrial buildings

59. Industrial buildings & steel constructions | Frisomat

60. the description

61. Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...

62. your 2 sentences sales pitch benefits, features

63. make it personal

64. use keywords

65. ask them to click

66. Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...

67. You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.

68. the URL

69. http://www.frisomat.com/co/default.aspx

70. name your pages correctly

71. use keywords

72. Industrial buildings & steel constructions | Frisomat You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings. http://www.frisomat.com/co/default.aspx

73. another example

74. Aviation | Frisomat Industrial buildings Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ... http://www.frisomat.com/co/Applications/Aviation/Default.aspx

75. Steel airplane & helicopter hangars | Frisomat Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ... http://www.frisomat.com/co/Applications/Aviation/Default.aspx

76. Steel airplane & helicopter hangars | Frisomat You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality. http://www.frisomat.com/co/Applications/Aviation/Default.aspx

77. Steel airplane & helicopter hangars | Frisomat You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality! http://www.frisomat.com/co/applications/aviation.aspx

79. Web Analytics

80. # visitors

81. # keyword combinations

82. non branded keywords

83. # conversions

84. thank you!