We are glad to see you here at WebUnleash’s about us page. Talking about us, we are a bunch of guys who are working in the field of SEO, SMM and PPC for over 7 years now. We have worked with esteemed companies at top level in the related field and off-late started our own freelance business. We understand the market trends, what our client expects from us once the chose our services and what it takes to meet their expectations. We want to make it very clear here that we as WebUnleash, neither is a company nor an agency and we are working as an independent freelance group which we believe is our strength. Why we say it’s our strength? Our motive is to meet our client expectations to the best of our efforts and therefore our way to work is by assigning a dedicated resource to a particular project so that our resource can concentrate entirely on that project to showcase the best results for our clients. As freelance consultants or services providers in SEO, SMM and PPC in USA, we focus on quality and available for our clients to the maximum time available. Another reason behind placing a dedicated resource is to handle our client’s queries in the best possible manner and if a dedicated resource is taking care of a project, he will be able to answer things in a much better way rather than the one who is executing and the one who is replying. We are fair, we are transparent and we are here to stay. So write to us once about your queries and talk to our expert in the next 24 working hours. You can also reach us at – sales@webunleash.com

1. Our Portfolio
Search Engine Optimization (SEO),
Social Media Marketing (SMM) and Pay
Per Click (PPC)
This portfolio sums up our expertise, clients, high level strategies for the
service offered.
2013
WebUnleash.com
http://www.webunleash.com
contact@webunleash.com
408-498-0295

2. WE CAN MAKE THE DIFFERENCE!!
We are US based freelance consultants working in the field of SEO, SMM & PPC for last 7 years and
capable of managing SEO, SMM and PPC projects right from start to its completion keeping in mind the
deadline sensitivity. We follow all the basics before and during the execution of a particular project right
from the thorough research to measuring 'ROI'.
Summary of Key Skills
 7+ years of experience in Search Engine Optimization (SEO) consulting
 7+ years experience in Social Media Marketing (SMM) campaign management
 5+ years of experience in Pay Per Click (PPC) account handling
 Very well versed with all on-page SEO elements which include keyword research, title,
description and keyword tags, etc.
 Vastly experienced in local SEO and a complete understanding of what it takes to rank website’s
locally
 Content is the key for SEO and we make sure that our client’s website content must be SEO
friendly so as to gain authority in Search Engines
 Very much familiar with all the Google updates like Panda and Penguin and understand the
sensitivity of black hat SEO techniques
 Provides rescue management services for websites hit by Google Panda & Penguin
 Off-page is as important as On-page and therefore we focus more on off-page SEO techniques
once we are done with on-page elements
 Build quality natural back links with unique anchor text via advanced off-page techniques
 Major channels to focus while we offer off-page techniques are directory submissions, social
bookmarking, press release submissions, article submission, classified submissions, etc.
 No black hat techniques, No fake results, just goal oriented clean approach
 Social media caters a huge market and we understand how to target this market as per your
business and drive traffic to your website
 We can create effective pages on social platforms like Facebook Fan page, LinkedIn company
page, etc. to enhance the brand visibility
 Community creation and management is one of its kind where and we help brands in creating
their brand community with huge number of friends and followers
 Vastly experience in forums discussions as forums have huge reach and influence, we target
related forums to initiate discussions and drive targeted traffic
 Apart from these activities, we also target other channels like blog commenting, YouTube video
promotion, generating views, etc.
 Vastly experience in PPC account management and guaranteed return on investments (ROI)
 Handled PPC campaigns for small, mid and large size industries like Pharma, e-commerce, IT,
food industry, security, law, finance, hotels and restaurants with proven results

3. WE CAN MAKE THE DIFFERENCE!!
 Goal oriented and confident to increase the referral traffic by 10-15% of the current traffic in initial
months
 Very much familiar with Google Analytics, we will integrate it with every campaign to monitor
campaign performance and keep our clients updated with campaign achievements
 Weekly and monthly reporting of campaign activities along with the achievements in terms of
traffic, reach, influence, clicks, followers, return on investments (ROI), etc.
Services Offered
 Search Engine Optimization (Universal)
 Local SEO
 Social Media Marketing (SMM)
 Community Management
 Brand Reputation Management
 Blog Management
 Content Creation & Enhancement
 Social Media Monitoring
 Ghost Blogging
 Brand Reputation Management
 Google Analytics and Tracking
 Pay Per Click (PPC)
 Strategic Project Planning
 Local SEO/SMM for individual entities like lawyers, financial experts, bloggers, etc.
 Viral Marketing
 Video Marketing
 Online Advertising
 Region Specific Marketing
 Market Research & Analysis
 Competitive Research & Analysis
 SWOT Analysis
 Lead Nurturing

4. WE CAN MAKE THE DIFFERENCE!!
Execution Process
It includes the implementation strategy right from website analysis to the competitive analysis, kind of
targeted keywords, strategy adopted, major drawbacks in current strategy, things need to be corrected if
implemented in a wrong way or target things that have been missing or not targeted so far.
Below mentioned are the detailed activities performed for each project related to SEO, SMM and PPC.
Website SEO Analysis (Specimen)
On Page Factors Current Status Impact
Title Tags Not Optimized Online brand visibility
Meta Description & Keywords x Describes a web page
XML Sitemap x Search engine crawling and indexing
Robots.txt x Search engine readability
Heading Tags Not Optimized Importance of a page to search engines
Link Optimization x User engagement and experience
Image Optimization x User readability
Content Interlinking x Better user engagement and retaining
Customized 404 Error Page x User engagement
Duplicate Content Check x To avoid search engine penalty
Website Content Too Low Better search engine rankings
Search Engine Optimization (SEO) Objectives
 Increase visibility and traffic in SERP’s
 Enhance overall web presence to expand market reach of your business
 Safeguard and penetrate brand keywords to increase queries
 Achieve and sustain higher search rankings for better conversions
Activities to be performed: (On-Page)
Keyword research - Search keywords that are most relevant to the overall page content along with the
variations of those keywords for your business. Also, explore competitor keywords to understand the kind
of keywords they are targeting and how we can leverage those.
Website Content – Content needs to be added to the current website (your business) so as to rank high
in search engines and beat the competition. Current website lacks unique content and explanation.

5. WE CAN MAKE THE DIFFERENCE!!
Title & Meta Tags - The Meta description helps people decide whether to click on your result, or a result
above or below yours. We will create Meta descriptions for every single page as per the content of that
page and use keywords targeted for that page in the content of the descriptions as well for your business.
XML Sitemap - We will create an XML sitemap as it is very important to ensure high crawlability for your
website. It guides search engines about the content of your website and where to crawl it from i.e. which
url’s of your business to be crawled.
Robots.txt - Robots.txt is a simple text document that search engine spiders read before they enter,
crawl and index your website. These are important to tell search engines which pages they can access
and which not. One should allow the pages to be indexed as ‘allowed’ in robots.
Heading Tags - Header tags tell the search engines that this is the headline of your page. One has to
make sure the header tags should not include “no index,” “no follow,” and “no archive” as they won’t allow
search engine to crawl your web page. We will apply heading tags as per the page suitability as H1, H2,
H3....H6.
Link Optimization - Link primary keyword of a page on other pages within the site as anchor text. The
relevant keyword in the title of the link helps in improving keyword density. It helps in improving search
engine rankings and improves organic traffic quality. We will apply suitable title attributes to the links so
as to target the priority keywords for your business
Image Optimization - Any images used on the page of your business should be optimized so that search
engines can “read” the image. Optimize the images with primary keywords along with the alt and title
attribute for better user engagement and higher search engine rankings.
Content Interlinking – Linking the relevant content of a particular page of your business to their
corresponding landing page helps in better user experience and optimizing those links with targeted
keywords helps in improved search engine rankings.
Customized 404 Error Page - A customized error page (with 404 http code) is required to inform search
engines that the page is broken and should not be indexed. Also, it will help in retaining visitors on the
other website pages. It’s important to add links of other relevant pages and contact address to the
customized 404 error page for better user experience.
Duplicate Content Check - .It is very important as per search engines to have pages with unique
content. Search engines give value to the original content and penalize the duplicate content websites. If
there are few copies with same content, one can apply 301 redirect to the page you want search engines
to index.

6. WE CAN MAKE THE DIFFERENCE!!
Activities to be performed: (Off-Page)
 Directory Submissions
 Social Bookmarking
 Local Submissions
 Search Engine Submissions
 Industry Forum Discussions
 Press Release submissions
 Article Submissions
 Classified Submissions
Social Media Marketing Objective
 To increase the social media presence across multiple online platforms
 Enhance reach and influence using social media channels
 Showcase your brand as an expert thought leaders in the related field
 Improve online reputation and increase individual authority of your brand
Social Media Marketing Strategy
Facebook & Google+ Strategy
 Identifying top industry groups for targeting potential customers
 Engaging into one to one discussions with prospects
 Creating brand awareness by comments, likes and discussions
 Inviting people on the fan page for further engagement
 Enhance overall reach and influence of your business
Twitter Strategy
 Identifying and following top influential industry profiles
 Follow industry specific people as well as the competitors
 Check @replies of the competitors to see what their followers are looking for and what
questions they ask
 Spreading knowledge via regular tweets in terms of latest updates, product and service
updates, etc.
 Creating list of top prospects and discussing with them
 Use # tags to place your tweet into lists people are monitoring

7. WE CAN MAKE THE DIFFERENCE!!
LinkedIn Strategy
 Search business prospects and add them to network of your business
 Join industry related groups and participate in group discussions
 Invite experts from your niche to be guest bloggers on your blog (if any)
 Leverage third party application like Slideshare, box.net etc. to share content
 Frequent profile updates with LinkedIn status message and respond to comments
Pinterest
 Identifying top industry related groups for targeting potential customers.
 Identifying top industry communities to persuade them
 Engaging into one to one discussions
 Creating brand awareness by comments and discussions
 Inviting people to the profile to enhance reach and influence
Forum Discussions
 Identifying top industry related forums
 Initiating new discussions around the products and services offered and measuring audience
opinions
 Engaging into ongoing discussions and creating awareness about the your business services
 Promoting your business as a best industry experts
Blogs
 Identifying top industry related blogs
 Commenting on relevant blogs by understanding the nature of post
 Gathering opinions of the audience
Pay Per Click (PPC) Objective
 Increase the Return of Investment (ROI)
 Reduced Cost Per Click (CPC)
 Target potential Customers
 Branding the Business
 Increase the visibility of Business.
 Instant traffic to business website

8. WE CAN MAKE THE DIFFERENCE!!
Pay Per Click (PPC) Strategy:
Includes a high level plan to achieve goals through implementation and execution of a successful Pay Per
Click (PPC) campaign.
Following are the steps to be incorporated SEM strategy plan of actions:
Competitive Analysis
 To analyze the current and potential competitors
 To study the keywords, content and ad texts being used by the competitors
 To analyze other important aspects like call to actions, banners, images for landing
pages
Keyword Research - Identify keywords that are most relevant, popular and competitive based on the
final list of pages, and specify search advertising terms, from broad match to exact match, which expands
the ad exposure and can be used to reduce average cost-per-click.
Account Set Up and Structure Finalization - The first step of PPC is to be set up an SEM Campaign
account, select the campaign search engine and other required platforms and number of campaigns to
run, ad groups and keywords to categorize.
Create Ad Copies -
 To create ads with compelling text and a call to action messages in text/images for the
search network and display network
 To insert important keywords in ad copies to make ad content more relevant according to
the landing pages
 To create effective customized image ads as per guidelines
Targeting Platforms: To target Google Adwords platform by leveraging the mentioned techniques;
 Search Network (keyword based targeted campaign) – Ads are matched with the search
result pages based on the terms a user types to search
 Display Network (content based targeted campaign) - showing text/image ads on the other
website related to our product and services.
Geographical Targeting-To choose the geographic location where ads will appear. It helps in targeting
ads to customers in that particular country/region.
Ad Scheduling: To specify the hours and days when ads will show on search & display network.
Performance Monitoring -Performance monitoring includes monitoring and analyzing the performance
of all keywords and ads and make changes or add keywords and ads if needed. On daily basis, the
current keyword bid amounts will be monitored while making sure we optimize them on each aspect.
Performance monitoring will include:

9. WE CAN MAKE THE DIFFERENCE!!
 Analysis of the performance of selected keywords and ads.
 Verifying if keyword bid amount is adequate.
 Analyze the search term report.
 Keeping a balance between spending and visits delivered.
Analysis the converting keywords and search the variations of those keywords and run them to increase
the Conversions (Leads).
PPC Campaign Optimization -Campaign optimization involves optimization of entire PPC campaign
structure, which includes continuously improving the relevancy of keywords, advanced targeting options
like search engine targeting, content targeting, etc., and A/B testing for ads. In addition, We will do the
following:
 Identify and stop the use of keywords that below average performance.
 Perform regular A/B testing for ads.
 Continuously research and add new performing keywords to the campaign.
 Identify the negative keywords and add negative keywords to the campaign.
 Adjust bid strategy as required and optimize cost per click for all campaigns.
Traffic Analysis and Monitoring -It includes monitoring and analyzing many actionable insights like
clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more. Also, it gives us
a detailed analysis about how ads performed on actual searches, and helps us identify the new search
terms with high potential. We will perform following tasks:
 Examine actual Conversions (Leads) on SEM keywords and ads.
 Regularly monitor paid traffic to the website.
 Analyze cost per click and click through rate for the keywords and ads.
 Identify actual cost per click to determine paid traffic clicks.

10. WE CAN MAKE THE DIFFERENCE!!
Dashboard & Reporting (Monthly)
Monthly Search Engine Optimization (SEO) report will highlight below mentioned factors and
achievements:
 Monthly search engine traffic (Organic Traffic)
 Bounce Rate
 Average time on site
 Top Keywords
 % New Visits
 Page Views
 Traffic Segmentation
Monthly Social Media Marketing (SMM) Report Includes:
 Monthly Referral Traffic (Visits)
 Average Visit Duration
 % New Visits
 Bounce Rate
 Top Sources
Our Clients
 Wageringsports.com
 Linkworldgolf.com
 Autounleash.com
 Myzoox.com
 Rio.com
 RioCarnival.net
 Therapist.com
 DesignPetals
Rio.com (SEO Project)
Rio born experts know Rio De Janeiro like no other Travel website. Rio.com is biggest website for Rio
carnival tickets, hotels booking, tour packages, and Rio Carnival guide.
SEO Achievements
Our job in this website was to implement SEO, Social Media and Internal Linking. Here are the details of
the key responsibilities:

11. WE CAN MAKE THE DIFFERENCE!!
 Keywords Search and Analysis
 Meta (Title, Description) Creation and implementations
 Mobile/tablet Friendly Design
 Content Optimization
 Internal Linking
 Creating new static (HTML) web pages for SEO purpose
 URL optimizations
 Site Map Creation
 Search Engine and Directories Submissions
 Social Media Marketing (Facebook, twitter)
 Testing for user experience as well as search engine friendliness
 Reporting and Analysis (Google Analytics)
Keywords Google Ranking
Rio Carnival 3
Rio Carnival Tickets 5
Rio Carnival Hotels 3
Rio Carnival Guide 3
*All the rankings are taken at the time of the project
RioCarnival.net
RioCarnival.net is a child website for Rio.com. It offers carnival tickets, hotel booking, tour packages and
complete information about carnival and rio.
SEO Achievements
Our job with riocarnival.net was to work with implement SEO. In this project we did implement Social
Media Marketing for brand awareness and rankings.
Key Responsibilities:
 Keywords Search and Analysis
 Meta (Title, Description) Creation and implementations
 Content Optimization

12. WE CAN MAKE THE DIFFERENCE!!
 Creating new static (HTML) web pages for SEO purpose
 Mobile/tablet Friendly Design
 URL optimizations
 Site Map Creation
 Search Engine and Directories Submissions
 Social Media Marketing
 Testing search engine friendliness
 Reporting and Analysis (Google Analytics)
Keywords Rankings
Rio carnival tickets 9
Sambadrome Parade 5
Rio Carnival Hotels 6
Rio Carnival Costumes 3
*All the rankings are taken at the time of the project
AutoUnleash.com
Autounleash is an automotive blog that caters worldwide car market, latest news and updates from the
related industry.
SEO Achievements
Our job with autounleash.com was to grow the website's organic traffic. In this project we also
implemented Social Media Marketing for brand awareness and rankings. Within 3 months of campaign
activities, we reached to 10,000+ visits per month.
Key Responsibilities:
 Keyword Research and Analysis
 Meta (Title, Description) Creation and implementation
 Content Optimization
 Mobile/tablet Friendly Design
 URL optimization
 Site Map Creation

13. WE CAN MAKE THE DIFFERENCE!!
About WebUnleash
We are a bunch of guys who are working in the field of SEO, SMM and PPC for over 7 years now. We have worked
with esteemed companies at top level in the related field and off-late started our own freelance business. We
understand the market trends, what our client expects from us once they will choose our services and what it
takes to meet their expectations. We want to make it very clear here that we as WebUnleash, neither is a
company nor an agency and we are working as an independent freelance group which we believe is our strength.
Contact us at contact@webunleash.com
Website: http://www.webunleash.com
Read some of our case studies at http://www.webunleash.com/case-studies/
 Search Engine and Directories Submissions
 Social Media Marketing
 Testing search engine friendliness
 Reporting and Analysis (Google Analytics)
Keywords Rankings
Maruti Suzuki Swift 7
Maruti Alto Interiors 9
Tata Safari Storme Exteriors 6
Mahindra Thar Diesel 3
*All the rankings are taken at the time of the project