Slides from my gig at X-FAKTORI, for a background and links, see http://www.weconverse.com/2009/05/20/2009-06-04-procom-social-media-promises-and-perils/

1. sociala medier
SOCIAL MEDIA
PROMISES AND PERILS
X-FAKTORI by ProCom, Helsinki, 2009-06-04
Richard Gatarski
www.weconverse.com

2. sociala medier
richard gatarski
dad (milton & nellie)
phd (marketing)
advisor, edutainer, provocateur

3. sociala medier wr do u , from

4. sociala medier old trade lingo
newspaper radio/tv
selling advertising journalism
media and communication
marketing pr dm event
moderator, lobbyist, opinion leader

5. sociala medier amazing kidz

6. sociala medier being online
Connected
Swedish meeting model 2007
#x-faktori

7. sociala medier meetings

8. sociala medier daytona sessions

9. sociala medier micro blogging

10. sociala medier interactive

11. sociala medier mitä tämä on?
onlive

12. sociala medier faq
should I do this (blogging) thing?

13. sociala medier anno 1997

14. sociala medier why twitter?
human
fun
popular
useful
effective
educating

15. sociala medier walking the talk

16. sociala medier back channels

17. sociala medier refocusing
multiple threadings
&
social networks

18. sociala medier multiple threadings
Source: Steven Johnson (2006), Everything Bad is Good for You

19. sociala medier social soaps
Source: Steven Johnson (2006), Everything Bad is Good for You

20. sociala medier digital (mare) dreams
(micro)blogs im wiki
podcasting sns mashup
consumer generated content
rss ping tag embed widgets
connectors, brokers, gatekeepers

21. sociala medier leveraging networks

22. sociala medier knowledge
anna sorainen?

23. sociala medier in us we trust

24. sociala medier btw

25. sociala medier assuming
we customers/ citizens/ consumers are
educated
connected
conversant
we
are more than I am

26. sociala medier
re-think

27. sociala medier towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

28. sociala medier konversationstjänster
theconversationprism.com

29. sociala medier let go
Source: Laflyes key note at Association of National Advertisers, 2006-10-06
adage.com/ana06/article?article_id=112311

30. sociala medier inspirational

31. sociala medier some advice
do (mikro)vblog
re-think
1. listen carefully
2. invite to conversations
3. support stakeholder networks
4. create social media

32. sociala medier
converse?
www.weconverse.com